Newsletter

Ever since December 9, 2002, when I launched my first blog, MyShingle.com, I’ve extolled the virtues of blogging for lawyers all over the Internet, every chance I’d get. Way back in 2003, before the term “blog” entered the vernacular, I created a comprehensive presentation on the 13 benefits of blogging (in blog format, naturally) that’s largely still relevant today.  I also published dozens of articles and blog posts about blogging, spoke about blogging, and produced a short video on blogging as the centerpiece of social media campaign.  My blogging has lead to a couple of clients and many professional opportunities; most recently, a  blog post  that I penned right here at ATL earned me a twenty-second spot  on the Daily Show. Heck, I’ve even been sued for blogging!

Yet in spite of my love affair blogging, these days, I no longer believe as ardently as I once did that solo and small firm lawyers should take up blogging to market their practice or to show what they know to prospective clients.  Sure, there are exceptions. For lawyers who’ve already taken up blogging in law school or who have a unique viewpoint about practice area that they yearn to share, starting a blog is a no-brainer. Likewise, blogging makes sense if writing about the challenges of practicing law or handling particular types of cases offers a pleasurable release from the stress. If mind and computer keyboard operate as a seamless unit, with thoughts effortlessly transforming into cogent and compelling prose, then blogging makes sense as well.

But let’s face it: most lawyers aren’t built that way….

double red triangle arrows Continue reading “6 Reasons Why E-Newsletters Beat Blogging As A Content Marketing Tool for Lawyers”

Many of our readers get highlights from Above the Law in their inboxes every day. Our ATL Newsletter spotlights our top content from the day, so you’ll never miss the story that everyone is talking about.

But what if you just can’t get enough of our partner-level coverage? From partner issues to partners with issues, from law firm implosions to notable lateral moves, we’ve got lots of content for — and by — partners at leading law firms. So that’s why we’re rolling out another newsletter that’s dedicated entirely to partners.

What are you waiting for? Just click here to receive the latest and greatest news du jour from the world of Biglaw partnerships.

Many of our readers get highlights from Above the Law in their inboxes every day. Our ATL Newsletter spotlights our top content from the day, so you’ll never miss the story that everyone is talking about.

But did you know that the Newsletter could get you drunk and sate your hunger? It can do both! Sign up for the newsletter now, and you’ll be entered to win two free tickets to Eater’s “Meat & Moonshine” event, taking place in New York at Hill Country on August 13th.

The event has been described as “a boozy summer hoe-down party.” Tickets sell for $120 each, but Above the Law readers can be entered to win two of them just by signing up. Good luck!

Many of our readers get highlights from Above the Law in their inboxes every day. Our ATL Newsletter spotlights our top content from the day, so you’ll never miss the story that everyone is talking about.

But did you know that the Newsletter could get you drunk? It can! Sign up for the newsletter now, and you’ll be entered to win two free tickets to Eater’s “Meat & Moonshine” event, taking place here in New York at Hill Country on August 13th.

The event has been described as “a boozy summer hoe-down party.” Tickets sell for $120 each, but Above the Law readers can be entered to win two of them just by signing up. Good luck!