Would you rather be a great lawyer or be perceived as being a great lawyer?
For many people, I think the answer to that question varies over time: At age 30, you’d rather be a great lawyer. At age 60, you’d rather be perceived as being a great lawyer.
Because, over time, your reputation may come to track reality. If you’re perceived as great when you’re 30, but you’re actually no good, that truth may out over time. As you age, your reputation may catch up with you.
By the time you’re 60, your professional horizon will have shortened, and it’s less likely that the world will unearth your incompetence. If you’re perceived as being a great lawyer when you’re 60, you may well make it to retirement unscathed.
What of law firms? Would you rather that your firm be great or be perceived as being great?
“We’re dinosaurs, Brian,” said the 12-year lawyer in my office last week.
We were discussing the way we get cases as opposed to the way “they do it today.”
I never thought I would be called a dinosaur at 43, after 17 years in practice, but the tech hacks and non-practicing lawyers who claim to know how to build successful practices have tagged me one. They say I’m a “dying breed,” and that “lawyers like me” will be extinct very very very very soon. I try to pay attention to them, as those who have failed at law, or have never run a law practice but can predict the future of the profession with a keyboard from their kitchen table in some crap town are always worthy of my time. Unfortunately, I am usually interrupted by yet another new client calling my office.
So my colleague, the 12-year lawyer, says we’re dinosaurs. Neither of us pays an internet marketer, or buy lists of prospective “leads” to contact. Our way of getting cases isn’t as interesting. It’s usually: “Remember that guy I represented seven years ago on that thing? The referral came from him,” or, “Remember that lawyer we had that case against who we hated? He referred the client.” Our way took a while, but it was worth the long while.
Ask some “old” curmudgeon lawyer like me what “reputation management” is, and I will tell you it’s managing your reputation. It’s conducting yourself in a way that won’t cause you to have a “bad reputation,” or a “questionable reputation.” It’s about showing up to places on time, not chronically canceling, being honest, not looking like a slob, not filing documents that are nonsensical or full of typos, being professional with opposing counsel, being a zealous advocate in front of judges trying to silence you, and being asked to speak, write, and give opinions on important issues. That’s reputation management….
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past six years. You can reach them by email: [email protected].
Since late last year, things have been booming in Hong Kong / China in cap markets, especially Hong Kong IPOs. M&A deal flow has recently been getting a bit stronger as well. Although one can’t predict such things with any certainty, all signs are pointing to a banner entire 2014 for the top end US corporate and cap markets practices in Hong Kong / China. This is not really new news, as its been the feeling most in the market have had for a few months now and things continue to look good.
The head of our Asia practice, Evan Jowers, has been in Hong Kong for about 10 days a month (with trips every other month to both Shanghai and Bejing) for the past 7 months (Robert Kinney and Evan Jowers will be in Hong Kong again March 15 to 23), and spending most of his time there meeting with senior US hiring partners at just about all the major US and UK firms there, as well as prospective candidates at all associate levels and partner levels, and when in the US, Evan works Asia hours and is regularly on the phone with such persons, as our the other members of our Asia team. Our Yuliya Vinokurova is in Hong Kong every other month and Robert is there about 5 times a year as well. While we have a solid Asia team of recruiters, Evan Jowers will spend at least some time with all of our candidates for Asia position. We have had long standing relationships, and good friendships in some cases, with hiring partners and other senior US partners in Asia for 8 years now.
Are you challenged by the costs and logistics of maintaining your office, distracting you from the practice of law?
Many small firms are successfully moving part—or even all—of their practice to a virtual setting. This even includes multi-jurisdictional practice spanning several states and practice areas, although solo and small partnerships are still the largest adopters of virtual law.
Can you do the same? The new article Mobile in Practice, Virtual by Design from author Jared Correia, Esq., explores how mobile technology bring real-life benefits to a small law firm. Read this new article—the next in Thomson Reuters’ Independent Thinking series for small firms—to explore how a mobile practice:
Everyone is talking about the importance of Social Media in Corporate America. But it is relatively safe to say that most law firms and lawyers are slightly behind the social curve. Most lawyers, at minimum, use LinkedIn, for networking. Some even use Twitter for pushing out short, pithy content, while many have Blogs, where they write their little hearts out. The adage “it is better to give than to receive” is not always true though in the world of Social. In the Social World – it is best to listen, give back and engage.
Social Media is a communications tool that can deeply educate you about the needs and wants of your clients and prospects when used in conjunction social media monitoring and sharing tools.
Take this quick quiz and see if you know how to use Social to help you engage more with your clients or to better service the ones you have.