Davies Ward Phillips & Vineberg is one of the most respected law firms in Canada. It’s consistently ranked highly on the Chambers list, and the firm has a low partner-to-associate ratio.
Obviously, if you are going to be a top “Biglaw” firm, even in Canada, a lot of your employees are gong to work hard. Very hard. Sled-dog pulling an “adventurer” around the tundra hard.
Apparently on law school campuses in Canada, people who work at Davies are called “Slavies” because of how hard they work. That’s cute.
So the advertising people at Davies decided to have a little fun with the moniker. Now some people are calling the ad insensitive to, I don’t know, slaves I guess? Canada is weird…