Small Law Firms

Tom Wallerstein

Lawyers love to give advice. They seem to have an opinion about everything. Lawyers even love giving advice to other lawyers, if for no other reason than they like to gratify their egos. Thus, there is no shortage of advice for junior lawyers about how to most effectively practice law, nor is there any shortage of advice on how to establish and run a small firm or boutique legal practice.

Often, however, the advice is easier said than done.

For example, many scoff at those who fall victim to some version or another of a “Nigerian scam.” We especially shake our heads when the victims are lawyers. But ignoring seemingly obvious scam emails often is easier said than done.

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As the days turn to weeks, and weeks turn to months, it becomes increasingly frustrating to fail to have solid results in my job search. It’s sad, but I’ve grown to appreciate the auto-response emails that some companies and firms have, which generally say, “Thanks for applying to our company. If you do not completely suck, we will contact you for an interview. If you do suck, you will not be contacted, but your résumé will be kept on file (in our digital trash bin) in the event that there is an opening in our janitor’s closet, mail room, or bathroom attendant stall.”

At least this means that my résumé was received and will likely be skimmed over by someone before it is thrown to the side and forgotten about. However, last week, I received a glimmer of hope. And at the time, I thought that there was hope that the title of this week’s column would be “Tristan Gets a Job.” But, as usual, no suck luck….

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You loved that story, huh? Couldn’t get enough of Ms. “F**k You” to the judge. Everyone ran right to YouTube, 7,000,000 times. Non-practicing “legal experts” claimed they knew exactly why this was the wrong/right thing for the judge to do, while the coddlers and tough-love morality commentators claimed this was an example of a bigger problem.

So yeah, young people just in to the jail from a drug-induced night out don’t always have the best manners. Sometimes they say “f**k you” to people who are in a position to help them.

So do lawyers and law students.

Lawyers, you are the worst at valuing your colleagues time. You have a legal issue or question, you feel entitled to advice, case law, representation. You feel entitled to the extent that your appreciation is often nonexistent. You often want referrals to lawyers that will help you or your client for free because, well, now that you’ve been paid, there’s no more money.

Relax, I actually do have some examples….

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Tom Wallerstein

My six-year-old is never satisfied. If I offer him a piece of candy, he asks if he can have two pieces. If I tell him he can watch a 30-minute TV show, he asks if he can watch a 90-minute movie.

As annoying as that can be, I have a grudging respect for his persistence. In my opinion, his attitude exemplifies the kind of approach I think makes for a successful lawyer, not to mention running a successful business.

Refusing to be satisfied pays dividends in terms of your professional development. At the same time, the instincts of a six-year-old may be counterproductive. For example, when a case resolves unfavorably, our knee-jerk reaction is to blame forces beyond our control. You lost because the jury got it wrong, or the judge didn’t understand something, or the client didn’t tell you something. The words come out like an angry stream. There are a dozen rationalizations for why it was anyone’s fault but your own. Hopefully, when the heat cools down, and you find your mind, you will ask yourself what you could have done differently.

But I think what is less common, yet equally valuable, is going through this exercise even when a case resolves favorably. There is always room for improvement, and a post-mortem debriefing always makes sense. Rather than being satisfied with reaching a great settlement, or a great victory at trial, it behooves you to consider not only what you did right, but what you might have done differently….

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Yesterday, Brian Tannebaum wrote about many of the law firm web site marketeers that write dreck for their clients.

The marketeers put this stuff online for the lawyers and call it content. Those with even minimal composition skills use far less charitable words to describe it.

As an example, he writes about the self-linking that takes place in pseudo-blogs and the embarrassing effect it actually has on the lawyer being promoted. He uses the example below — a monstrous keyword smorgasbord you may have stumbled across in the past, and were dumber for having done so….

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This is a post about the internet, and yes, it’s about small law firms.

You’re still in the race to page one of Google. Nothing is more important. It’s tiring. Your marketeer tells you that blogging is king. You don’t have time to blog, you need clients now — you aren’t interested in waiting for some client to think you had something interesting to say in your blog, and in turn, call your office, or some lawyer to read what you wrote and refer you a case.

Not a problem, says the marketeer. It doesn’t matter what you write, as long as your website is linked throughout the posts, like this:

Recently, this Craptown family lawyer read about a father being held in contempt for failing to pay child support. This case was not in Craptown and did not involve a Craptown family lawyer. As a Craptown family lawyer, it is important that anyone in Craptown who has a problem with Craptown family law call a Craptown family lawyer. It is unclear whether the father sought the services of a Craptown family lawyer, but contempt is a bad thing and is a reason to seek out a Craptown family lawyer. So for those of you fathers that are broke, it may be time to call a Craptown family lawyer.

These blogs all suck, say nothing, and exist only based on the marketeer’s promise of clients finding you via Google and dropping off a pile of cash at your office. The authors are very very very proud of their prose, as the marketeers cheer on their attempts to game Google. “Hey man, that last post was great, you had 27 links to your website.”

Obviously, this doesn’t apply to the vast amounts of Biglaw associates who read every single word of this column under duress every single week while waiting for their next assignment, but for those small firm and solo practitioners, I have a question: Does it work?

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Tom Wallerstein

I was grateful that Quinn Emanuel sent me to Los Angeles for a multi-week long, intensive trial advocacy training program. The instructors were incredible and the program overall was one of the most valuable training experiences of my career.

Some of the sessions featured practice drills followed by critiques from practicing attorneys. In one of the sessions, that “mentor” role was filled by a junior partner in a well-known firm. He had long, wavy hair and wore a tight silk shirt with the top several buttons open, exposing his chest hair and gold chains. His cologne should have been arrested for olfactory assault. If you think of a 1980s hair-metal band you will get the right idea.

Creepy-looking Mentor was constantly flipping his hair and paying far too much attention to the young, female associates. (He seemed to think it was particularly important to help them with their cross-examination posture, as he made a point of standing behind them and guiding them like a golf or tennis pro might do.)

Even though the program was only “practice” — cue Allen Iverson — there was a lot of pressure because many firm partners were there watching and, presumably, evaluating us. In this particular session, the associate doing a cross examination was very nervous, and visibly shaking. When the associate was finished, Mentor said he had a relevant war story he thought would be helpful to share, and did so….

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Young lawyers just starting out with their own practice usually tell me the type of work they’re doing is “whatever comes in the door.” Of course the pedigree Biglaw types criticize that type of practice, but probably don’t know that when the now dead founders of their firm started, they probably had a similar type of practice. They did real estate work, wrote a will, and maybe even (God forbid) found themselves defending a client in criminal court. At some point, they developed a practice and became known for a certain type of lawyering.

What I see today is lawyers doing any kind of work in order to eat, and lawyers who are lucky enough to have a niche, but are still taking cases in which they have no idea what they are doing. It’s like the lawyer whose niche is probate, but has never stepped foot in a probate litigation case, or the lawyer who handles misdemeanor cases taking on a complex white collar case because “it’s a good fee.”

Those of us who suffer through lawyer e-mail listservs see these lawyers all the time. “Has anyone filed a motion for ____________ who can send me a copy?” That same lawyer asks for multiple documents in a period of several weeks and then asks about procedure and whether anyone knows opposing counsel. They’ve never handled a case like this, and worse, have no idea what they are doing. They’ll never realize how pathetic they look to everyone else on the list, many of whom will have an opportunity to refer a case, and will remember not to send it to them.

There’s nothing wrong with learning, unless you are learning to the detriment of the client. There’s no doubt we’ve unknowingly been on an airplane with a pilot who is in the captain’s chair for the first time, but there’s also someone sitting to the right of him.

This post isn’t simply about asking for help, it’s also about determining whether the case is something you should take. When you’re starting out, or struggling, and someone comes in with more money than you received in the last three months, you’re all too eager to pretend you know how to handle the client’s case. You’ll just take the retainer and start typing away on the listserv, or fake it and hope you can figure it out. You also hope the client will never know that they’ve hired a lawyer that has no idea what to do.

I’m not saying you shouldn’t take these cases; I’m saying you should protect your client, and yourself, in that order….

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Tom Wallerstein

“I am having a root canal this morning, so I’ll be working from home.”

Some attorneys use the expression “working from home” to mean that they are mostly taking the day off for one reason or another. In other words, they really mean that they are “not working.”

Other times, “working from home” really means “I’m still working, just not in the office.” I might do this, for example, to avoid a long commute or because I can better tackle my project at home, perhaps because my home will offer fewer distractions.

Assuming that “working from home” means that you still are working, albeit in a different physical location, should a firm care when or whether an attorney comes into the office, provided nothing time-sensitive needs to be accomplished that day?

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For lawyers considering opening up their own shop, malpractice insurance is one of those areas where you’re probably clueless. So you’ll rely on your friend’s recommendation for a carrier, or you’ll just call a few companies who advertise in the Bar publications and see if you can “get the best deal.”

As usual, I’m here to make your life easier with truthful information that you can actually use. No no, don’t thank me. I feel your appreciation.

For purposes of this post, I interviewed Sam Cohen of Attorneys First. Sam is a Florida-based broker. He is licensed in Georgia and has access to other brokers throughout the United States. Now before you gutter dwellers down there in the comment section start hypothesizing (I think that’s the biggest word I’ve used here) about my relationship with Sam, let me burst your conspiracy bubble.

Sam and I are long-time friends and have never done business together.

Some years ago, I was referred to Sam when my policy was up for renewal. He went out and got quotes from a half dozen companies, compared them to my policy, and determined that what I had was the best. So he made zero dollars, and based on his against-his-financial-interest honesty, I refer everyone to him. (There’s a lesson in there somewhere).

Here’s the interview….

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