Sometimes in life you face choices. When faced with a slight, you can either walk away or you can keep it real.
Take the case of this benchslap. The lawyer felt the judge was being unfair because an appearance was scheduled for the date of the office holiday party. He could have just sucked it up, but he decided to “keep it real.”
And like so many of the protagonists of the Dave Chappelle skit of the same name, it ends with an important lesson about what happens when keeping it real goes wrong….
Even for those who’ve always fantasized about hanging a shingle, the reality is that going solo can be a tough, lonely experience. From bringing in business, handling clients’ matters and paying rent and other bills, you’re completely and entirely on your own. No one else around to share the burden or expenses, to have your back, to listen to your complaints, or to blame. Still, as challenging as it is for a lawyer to start a firm solo, as the song goes, two can be as bad as one.
On the surface, partnering up to start a firm seems like a no-brainer. Partners can share costs for office space, legal research, fancy stationery, and maybe even an assistant or an associate, so you can start out in style, with much more than you might be able to afford on your own. Plus, firms are often able to get better bulk deals from vendors and thus, avoid the solo tax. On the practice side, a partner may contribute strengths that you may lack. For instance, you may be a legal genius, but also an introvert who’s afraid to ask a colleague to lunch. A partner with marketing or networking skills can compensate for your deficiencies. And a partner can also be a selling point for a small firm since you can also assure clients that you have back-up who can cover if something happens to you.
Finally, starting a firm with someone else to share the experience can be more fun. All of the cool kids in the start-up world have partners — though in that universe, partners go by the hipper title of “co-founder.” Apparently 2.09 team members is the ideal number for a start-up — and, in fact, co-foundership is so popular in the start-up world that there are several websites that function solely as matchmakers for entrepreneurs looking for to team up.
Still, just as partnerships don’t work all the time for entrepreneurs — in fact, 62 percent of businesses fail due to co-founder conflicts — the same is true for lawyers. And often for the same reasons….
Since Brian Tannebaum got too busy and important to keep feeding the trolls writing columns here, and Above the Law needed someone else to write a column about small law firms, I got asked last tapped for the job. Sure, Carolyn Elefant is writing a small-firm column as well, but Carolyn is much too nice and experienced, and knows what she’s talking about from years of practice. No way the typical ATL reader is going to listen to her. Far better to listen to me blather on about what it’s like to practice in a small-firm setting.
I practice law in Birmingham, Alabama. That’s deep in red state, flyover country, for you folks on the coasts. Yes, people and businesses actually have needs for lawyers in flyover country too. Next thing you know we’ll manage to get indoor plumbing.
I graduated from law school in 2010, right into the quagmire of the worst legal employment environment ever, but still managed to get a job. I was there for a year before I was downsized, cast off, s**t-canned. I ended up partnering up with two lawyers I went to law school with. We started off with three lawyers, no clients, crammed into a spartan 350-square-foot office. Two years later, there’s still just the three of us, but we’ve moved into an 1800-square-foot office and have steady, reliable business….
Ed. note:Matt Kaiser founded The Kaiser Law Firm PLLC, a white-collar boutique in Washington, D.C., and will now be writing a weekly column for us about white-collar practice and his adventures in building a law firm. Matt previously covered the Supreme Court for us. This is the second installment of his new column.
Suppose you’re a fourth-year associate in a litigation department in a large firm on one of the coasts. You’ve worked on a lot of different matters — you’ve done document review for commercial litigation. You put together a privilege log for some patent litigation (who says patent litigation is specialized?). You waded through documents in an FCPA case. You even got to do some deposition digesting for a reinsurance lawsuit!
You really liked your work on the FCPA document review. You noticed that the documents related to a foreign country, which sounded exotic. You could sit in your office, staring at the brick wall on the other side of the alley, and imagine that you were an extra in Casablanca, with a view toward how the world really works overseas.
Perhaps most importantly, you loved how your friends from law school reacted when you told them you were working on an FCPA matter. Cocktail parties became more interesting when people thought of you as a white-collar criminal defense lawyer, rather than the reinsurance guy. You resolved that you’d do more white-collar work and perhaps make this noble practice area the focus of your career.
Ed. note: This is a new column from a person who didn’t just go from Biglaw to a smaller office, he went from big bad New York City to someplace where they care about the Big Ten network. It’s a different client roster and a different life.
As promised, the topic of this column is the difference in client service when you move to a smaller regional firm. First things first: I see from the comments on my last article that many of you are curious about the clients I represent here in Real America. Apparently it is very hard for some of you to believe that the types of clients that you have on the coasts also exist here in the Midwest. Believe it or not, we have banks! We have real estate investment trusts! We have life-science companies! We have parts manufacturers for any number of industries! We have mortgage servicers! We have large retailers with labor and HR issues!
And because these things exist, they need help from attorneys like us….
Today’s Wall Street Journal reports on the growing new crop of online matchmaking services designed to help small and mid-sized business clients connect with qualified and affordably priced lawyers. The sites profiled include UpCounsel, which allows clients to bid projects, handles payments, and collects feedback (sort of like Elance for legal services); Priori Legal, which provides clients a list of pre-vetted attorneys with 5+ years of experience and negotiates discount rates; and IP SmartUp, which also charges discount rates for patent services.
From what I can tell, in the short term, these sites make money through various ethically permissible transaction fees (read: no referral fees, though some of the models tread dangerously close). My guess is that in the long run, these sites’ greater value will derive from big data gleaned from transactions that may shed insight on the factors that inform lawyer hiring (and in turn may hold value for lawyer marketing operations).
No doubt, from a small business perspective, these sites are golden. With their clean modern look and easy navigation, these platforms give prospective small business clients a far better user experience than any bar referral or local chamber of commerce site I’ve ever seen. Plus, many of the lawyers registered for the sites so far boast stellar credentials. And the price is right — the WSJ piece shares the experience of one happy user who procured legal services at a price of between $100 and $600 per project (though the average cost of a transaction on UpCounsel is around $1000, the story notes).
Over the holiday weekend, there’s been a lot of activity surrounding the racist law firm advertisement we wrote about on Wednesday. First, the firm’s Facebook page declared that the firm was the victim of hacking and that they absolutely did not sanction the ad for their firm posted on YouTube.
Then the head of the production company who posted the ad — and who employs the stereotypical character in multiple ads — wrote a missive swearing that it was hired by the firm and that they provided the script. The production company is also butthurt that Above the Law labeled the ad racist, even though the YouTube post openly trolls viewers to lighten up about its content. I wonder why they’d expect people to be up in arms over their content. Certainly not because they expect people to think it’s racist.
Now the law firm has sent us a direct statement, and this whole tale is super-crazy…
At big law firms, a few folks engage in “training,” but very few bother with “coaching.”
That is: A partner may spend a few minutes training you how to write a brief or take a deposition. But, if you prove ineducable, the partner will promptly cut his (or her) losses: He won’t ask for your help anymore; he’ll pluck you out of his life. You won’t be fired; you’ll simply be forced to solicit work from other partners. You’ll never be “coached” about what you did wrong, except (maybe) at the end of the year, when some guy you never worked with evaluates you by reading aloud a comment that “one partner said you don’t write very good briefs.”
Corporations are different. Coaching is the name of the game: You can’t think? We’ll coach you!
Hey, have you read Above the Law for like one single minute in the past month? If so, you probably know that we’re having this big blogger conference on March 14th at the Yale Club. Yeah, the Yale Club. You’ll be able to recognize me: I’ll be the only big… blogger guy surreptitiously holding a can of crimson spray-paint.
Speaking of coming, you should come. We’ve got CLE and all that. Click here to buy tickets to get CLE credit for listening to bloggers scream about stuff on the internet.
To refresh your memory, details on the panel that I’m moderating — almost entirely sober, mind you — follow.
My panel is called Blogs as Agents of Change, and we’re going to talk about whether all of these spilled pixels are actually making a difference. You know my view… just ask Lawrence Mitchell, but here are the panelists:
So you spent a considerable amount of time courting, selling and maybe even doing some friendly stalking of that attractive lateral partner candidate with a sizable book. After he or she ignored your emails and didn’t return your calls, a few weeks go by and you read a press release in the legal media announcing the recent move to a competing firm.
Rats. Another one got away from you. You cringe when you consider how much time was spent in meetings that did not bear fruit. Your heart aches when recall how you were led to believe this was a marriage made in heaven.
You have been rejected.
The sting of rejection is painful, even for fancy law firms. But you need to find a way that you can turn this disappointment into a legitimate learning experience.
No, this isn’t a pre-party before we come back next fall for the real thing. This IS the real thing. Quinn Emanuel is pushing the envelope on recruiting. The party is now. This is when you meet the partners and associates face to face. This is when we begin the dance that could land you an offer for your second summer BEFORE school starts in the fall.
First: You come to the party. Second: If you like us, you send your resume after June 1, 2014. Third: If we like each other, you get an offer.
We’re not waiting for fall. We’re not doing the twenty minute thing. This party is the real thing!
We hope you’ll join us, and look forward to meeting you.
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