Social Media

Christina Gagnier

It would stand to reason that by virtue of graduating law school and passing a state’s bar, you would be able to start a law firm. You might print business cards, get some office space, tell your friends, and the clients would just start coming in.

It would certainly be nice if it worked that way, but it does not. Cultivating clients and client relationships is important, and the time needed to make this happen is a full-time gig in and of itself. While on a panel this past weekend at the Catapult Conference in San Francisco, several solo and small firm attorneys chimed in on what it takes to get clients when you are just starting out…

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I am on record as an optimist when it comes to the internet. The free flow of information on the web, including but not limited to websites like Above the Law, helps people make better decisions about their lives and careers (and also entertains, a value that shouldn’t be ignored).

At the same time, as we’ve discussed before, the web has its dark side….

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Remember when all you had to worry about was your daughter posting naked selfies of herself on Facebook? Now, things are worse.

In what has to be a new low for the Millennial generation, a daughter’s Facebook boasting has cost her family $80,000, and likely ruined the European vacation she was bragging about….

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‘Congratulations. You’re still in the running towards becoming America’s next top law review.’

Replace the gorgeous, leggy models with bespectacled, Bluebook-wielding law students. Replace the photo shoots with cite checks. Replace Tyra Banks with a law librarian.

Voilà! You’ve replaced America’s Next Top Model with something far more fabulous: America’s Next Top Law Review.

And yes, there is a new top law review. Harvard Law Review, which has dominated the leading set of rankings for the past seven years, has been dethroned. To quote Dani from Cycle 6 of ANTM, “Shut yo mouth and say it ain’t true!”

Oh, but it is true. They’re all beautiful — or at least impeccably Bluebooked — but only one girl has what it takes. Who is the nation’s new #1 law journal?

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It’s got to be annoying for judges when lawmakers write laws that are designed to be so freaking vague that courts will be forced to fix them once the inevitable lawsuits come around.

Florida lawmakers are trying to make your Facebook account safe from your boss who wants to get his or her Orwellian hands all up in your personal business. The legislation prohibits employers from demanding your social media passwords as a condition of employment.

BUT… the business lobby has been able to force an amendment that still allows employers to demand your passwords if your account is used for a “business purpose.” What’s a “business purpose”? Nobody knows. It’s probably going to be whatever your boss says a “business purpose” is. Then, they’ll fire you, you’ll sue, and a judge will have to figure it all out, because the legislature couldn’t get its act together….

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You’ve heard from the rest of the gang about the panels they’re hosting at our upcoming Attorney@Blog Conference. Well, think of my panel as the “practice ready” component of the conference. While they discuss important, substantive issues in the world of blogging, we’re going to be looking under the hood and talking about how to leverage technology to maximize your blog.

Perhaps you’re trying to get a blog going to help promote your practice. Maybe you’re a legal academic interested in putting your message out without having to deal with self-important law review editors. Possibly you just want a creative outlet. Or you’re a legal blogger because you’re one of those navel-gazers that Elie is going to talk about on his panel. Whatever you are, you have something to say about the law, but you may not know all the technological tools at your disposal.

Here’s the panel of experts we’ll have to discuss content strategy, the use of social media for business development, SEO, blogging platforms, and more:

  • Kevin O’Keefe: A panel on getting your name out there on the Internet wouldn’t be complete without Kevin, the CEO and Publisher of LexBlog, Inc. Kevin is the foremost authority on helping lawyers build their brand through blogging and social media.
  • Guy Alvarez: What doesn’t Guy do? The founder of Good2bSocial has built websites for law firms, run the digital marketing group for KPMG, and provided consulting expertise on social media to Fortune 100 companies.

And — no promises — but we may have another exciting panelist, too. If you aren’t keeping an eye on the technological know-how of the Internet, you aren’t reaching the full audience you want to reach.

For more information and for tickets to the conference, please click here. Remember that CLE credit will be available. We look forward to seeing you on March 14.

Attorney@Blog Conference [Above the Law]


Richie Incognito, the Miami Dolphins football player under scrutiny after allegedly bullying teammate Jonathan Martin, in an annoyed tweet directed towards Ted Wells, a partner at Paul Weiss who was appointed by the NFL to lead the investigation as to workplace misconduct. The firm says Wells’s report won’t be ready “for another week or two.”

Is the internet good or evil? Well, neither — the internet, just like the information you find on it, is really what you make of it. Some people use information for good purposes, and some use it for bad.

Here at Above the Law, we tend to see the internet as a force for good. We use our bandwidth on the web to entertain and to educate. Our view is that, in general, more information is good. With more information, people can make better choices about their lives and careers. Should I go to law school? If so, which law school? And what about law firms? Which firms are the best places to work?

But you can use the internet for anything, really. For some folks, to quote the popular song from the musical Avenue Q, The Internet Is For Porn — and so much more, from the shady to the downright illegal….

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Social media is no longer new. This month, Facebook turns ten, joining LinkedIn, which hit the decade mark back in May. Lawyers have been blogging even longer than that, with the earliest lawyer blogs launched fifteen years ago. Even the book on Social Media for Lawyers that I co-authored with Nicole Black has been out for nearly four years.

Yet after all this time, social media still has limited traction in the legal profession, with few firms using social media for its “best and highest use”: engaging and interacting with colleagues and clients. Instead, large firms treat social media as another marketing channel to disseminate firm news and press releases, according to a recent ATL study, while solos and smalls treat social media as a poor man’s search-engine optimizer.  It’s no wonder that many practicing lawyers deride social media generally as a waste of time and counsel their colleagues to focus on traditional in-person networking, like meeting colleagues for lunch or getting involved in bar associations, to generate visibility and referrals.

Still, I wouldn’t give up on social media yet. The fact that so few lawyers understand how to use social media correctly makes it a powerful tool for solo and small firm lawyers. Here are three ways to use social media to get the most out of traditional, in-person networking, and to create new opportunities for yourself:

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Have you ever sat around and thought, “Hey, I’d love to file a frivolous, nay sanctionable, lawsuit,” but just didn’t know where to get started? Well, you’re in luck — there’s an app for that! Never again will you be left wondering about just how crazy you can get with your harassing complaint.

Hurray for the Internet!

The folks behind it are trying to make a serious point about the high price of frivolous lawsuits. Not sure their motives are entirely pure, but it’s a fun little toy to play with, so let’s do that, shall we?

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