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Social Media Lessons from a Russian Sniper

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Ed. note: Adrian Dayton is a lawyer and writer who advises law firms about business development through social media. He will be writing a series of guest posts for Above the Law about social media.

The opening sequence of Enemy at the Gates begins with a volunteer Russian soldier named Vassili being forced into the range of German machine guns in the Battle of Stalingrad. Unfortunately for Vassili (played by Jude Law), the Russian army has more soldiers to spare than guns. So although all the soldiers are given guns, only half the soldiers, including Vassili, are given a clip with five bullets.

As soldiers fall all around him, Vassili can’t seem to find a gun. After the battle is almost over, German machine guns are shooting any wounded men who try to escape. It is a hopeless situation, but Vassili finally gets his hands on a gun — and makes five perfect kill shots, taking down five German soldiers, including a German officer. A nearby witness writes up the account in the military newspaper, and Vassili becomes a famous sniper.

In response to last week’s post, “The All-or-Nothing Social Media Skeptics,” a few lawyers expressed frustration that I didn’t provide more concrete strategies, case studies, and tactics on utilizing social media. I won’t cover case studies on this post, although you can find some here, but I will give some specific tactics….

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A Report From the First Meeting of the ‘Big Law Society’

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In a follow-up to Kash’s post on Monday regarding the newly formed Big Law Society, I volunteered to check out their first happy hour Tuesday night at the BlackFinn American Saloon in D.C. At first I thought it would be amusing to see the type of people who would attend such a gathering. But by 8 p.m. on Tuesday, I was tired and doubted whether I should go at all.

Moreover, I had reason to be suspicious, considering what the group posted about itself on its About page:

Big Law Society organizes social networking events for a very select group of legal professionals, with the aim of creating a community of talented, dynamic individuals. Memberships and invites to the Big Law Society events are limited to individuals with a unique professional background; however, qualified members are welcome to bring guests.

Seriously, I almost felt like I was crashing a middle school party for the “popular” kids, except with less interesting people…. 

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The All-or-Nothing Social Media Skeptics

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Ed. note: Adrian Dayton is a lawyer and writer who advises law firms about business development through social media.. He will be writing a series of guest posts for Above the Law about social media.

Bureaucracy destroys initiative. There is little that bureaucrats hate more than innovation, especially innovation that produces better results than the old routines. Improvements always make those at the top of the heap look inept. Who enjoys appearing inept?

– Frank Herbert, Dune

“Don’t turn the TV off!”

My Dad insisted he was recording the football game.

“Well, can I at least change the channel?”

“No.”

What my father didn’t understand is that the VCR could record his game, even if the TV was displaying a different show. For those who don’t remember the old invention called the VCR, it could record one show while you watched another on the TV. It could even record the show while the TV was not on. That completely blew my father’s mind, so just to “be safe” he left the TV on and kept it on the channel he was recording.

Technology and social media can be scary to the ruling class, and we even see that among the legal blogosphere. Take one of my favorite law bloggers, Scott Greenfield….

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Could Technology Turn The Tide Against Legal Outsourcing Overseas?

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“Believe me, kiddos, this is bad news for all of us.”

As many websites and blogs (including ATL) mentioned last week, The New York Times published an article by Heather Timmons entitled “Outsourcing to India Draws Western Lawyers.” The quote above was from the blog Shilling Me Softly giving its take on the article. As you can probably discern from The Times headline, the piece was very favorable toward legal outsourcing taking place overseas…

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A Guide to Internet Slang, Courtesy of the Sarah Palin Email Hacker Trial

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Earlier this year, David Kernell, 22, was found guilty of hacking into Sarah Palin’s Yahoo! account and posting some of her emails on the Internetz. The Palins were pleased by his conviction.

One of the places where Palin’s correspondence wound up was the (enter-at-your-own-risk) message forum 4chan.org. During the course of the April felony trial, 4chan founder Christopher “Moot” Poole was called to testify. The Smoking Gun dug up and posted the transcript from the testimony yesterday. Federal prosecutor Mark Krotoski asked Poole to explain how 4chan operates and how it keeps track of its users. He also asked him to explain some “Internet speak.”

The testimony is a handy guide for those of you who get confused by the slang used in online comments sections. How does one define a “lurker,” “troll,” or a “b-tard”?

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The Facebook Lawsuit: Everybody Calm Down and Remember Your 1L Contracts Class

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The internet is on fire today. The purported contract between Facebook CEO Mark Zuckerberg and random New York resident Paul Ceglia has hit the worldwide web. We’ve written about Ceglia’s claims to 84% of Facebook before. But now that people have actually seen the document, everybody wants to talk about it.

I even ended up on Fox Business News, sharing my analysis of the Facebook contract.

As most lawyers know, just because you have a signed contract doesn’t necessarily mean you have anything. What was the bargain? Was there a meeting of the minds? Contracts aren’t always clear about what the parties are actually agreeing to.

This one, allegedly signed by Zuckerberg when he was a college sophomore, has lots of room for interpretation…

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Facebook Wants to De-Friend State Court

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The meteoric rise of Facebook has tended to inspire lawsuits by those who claim to have collaborated with Mark Zuckerberg in the site’s creation. The latest to make a claim on the 500-million-member site is a wood chipper man in New York. We don’t understand how Paul D. Ceglia went from writing code to producing wood pellets, but so be it.

In his lawsuit (via Gawker), he claims to have made a contract with Zuckerberg in 2003 to help design “The Face Book” for $1,000 plus 50% of the site’s revenue, with an added 1% per day until the site was launched. This sounds like the stupidest (and most typo-ridden) contract ever — Zuckerberg went to Harvard and this guy chops wood, so we’re skeptical (though we do know the Ivy League doesn’t teach common sense).

The Guardian reports that Facebook has “dismissed the case as ‘frivolous’ and ‘outlandish’, said it will fight it vigorously and pointed out that a lawsuit over a contract broken in 2003 is ‘almost certainly barred’ by the statute of limitation.”

The judge in Allegheny County Supreme Court is taking the claim very seriously though. Judge Thomas Brown has frozen Facebook’s assets while the case is pending…

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A Juris ‘Doctors’ Facebook Movement

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Upon graduation, some degrees grant graduates more than a few extra letters at the end of their name. Some degrees are transformative. An MD turns an anal, highlighter-happy med student into a “doctor.” A PhD does the same thing for disheveled grad students. A JD makes you an “esquire.” (Other degrees are not transformative: MBA and masters grads get nothing but debt.)

While the MDs and, to a lesser extent, PhDs get to be called Dr. on a regular basis, no one ever uses “Esquire” aloud. It’s a silent, written title, and that bothers some lawyers, who want an honorific that people actually use in conversation. Lawyers do have Juris Doctorates, after all.

If you’re among those who feel entitled to a more regularly used title, there’s a Facebook group for you:

The movement only has 113 fans as of this writing, but there is a history to this movement. In 2006, the ABA Journal looked into the matter, and determined that the ethics rules around calling yourself “Dr. Ima Lawyer, Esquire” are unclear…

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Quote of the Day: The Twitter Firing Squad

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WARNING! This page informs on real world of crime and punishment. “If u can’t stand the TWEET, get out of the TWITCHEN” Harry Truman #utpol

– Utah Attorney General Mark Shurtleff, who set off a heated debate about the appropriateness of tweeting about Utah’s firing squad execution last week.

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Divorce Lawyers Turn Facebook into a Case-Winning Gold Mine

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You’ve got to love lawyers sometimes. If nothing else, they’re a resourceful group of people. If there is information out there that can help win a case, you can count on a lawyer to find it, massage it, and use it to their client’s advantage. What makes a good lawyer? Research, baby, research.

We’ve mentioned before that divorce attorneys have figured out how to use incriminating text messages to their advantage. So it should really come as no surprise that divorce attorneys are also using Facebook to dig up information on the soon-to-be-ex spouses of their clients.

If anything, the only surprising thing is how stupid people are on Facebook even when they are in the midst of active litigation. CNN had a nice story yesterday, documenting this trend:

Before the explosion of social media, Ken Altshuler, a divorce lawyer in Maine, dug up dirt on his client’s spouses the old-fashioned way: with private investigators and subpoenas. Now the first place his team checks for evidence is Facebook…

“Facebook is a great source of evidence,” Altshuler said. “It’s absolutely solid evidence because he’s the author of it. How do you deny that you put that on?”

What kind of idiots put something on Facebook they don’t want their spouse to see? Apparently, the cheating kind….

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