social networking

This week, after boring myself to death listening to Lillian McEwen discuss Clarence Thomas’s “activities” on Larry King, I knocked back a couple cans of Four Loko to ease the pain and got right to work on this week’s Rundown.

Lots of free stuff available after the jump, including a free e-book on legal productivity, a newsletter on social media and the law, and a whitepaper on law practice management. There’s also a website that covers the entire history of social media from way back in the day when we had Usernets and BBS, and another article on how dubious discovery could land you in the slammer.

So let’s get on with it. Here is this week’s Rundown…

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I’d like to believe we live on a planet where reason dictates the choices we make as well as the policies of law firms. As numerous personal experiences and Above the Law articles have demonstrated to me, this isn’t always the case. And nowhere is this irrationality more perplexing than firm policies towards LinkedIn recommendations.

LinkedIn has a feature that allows lawyers and clients to write recommendations of each other. For a recommendation to be published online, it has to “accepted” by the person being recommended. The problem is, major law firms are prohibiting the use of LinkedIn recommendations by their attorneys (both inbound and outbound). Referrals and peer-to-peer recommendations are the lifeblood of most practices.

So why are so many firms prohibiting their use online?

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Almost two years ago, I joined Twitter to help find a publisher for a book I was writing. A couple weeks later, a friend I followed on Twitter asked, “Does anybody know a contracts lawyer?” I responded and won a new client. A lawyer winning business on Twitter was somewhat unusual at that time, but it isn’t anymore. In the 2010 ABA Technology Survey Report, 10% of respondents “had a client retain their legal services as a result of use of online communities/social networking.” While 10% may seem small, it represents a dramatic shift in law firm attitudes towards social media.

So how are the successful attorneys doing it? By personally maintaining a presence online: 56% of attorneys reported having a presence in 2010, up from just 43% in 2009 and 15% in 2008. (In 2008, the social networks mentioned in the survey were Facebook, Second Life and LawLink — so times have changed a bit.) Bottom line is, there has been a clear shift over the last three years. Take a look at the classic innovation curve:

For those unfamiliar with the Rogers Innovation Curve, think of the first group of innovators as those who stood in line for the first iPhone, and the second group of early adopters as those who did their research and jumped on for the second version of the iPhone. The early majority represents widespread acceptance of the technology, and the late majority is when people like my father (who just recently stopped dictating emails to his secretary) buy iPhones. The laggards are those who have not yet figured out how to turn on their computers.

Participating in social networks is no longer a fringe activity enjoyed by the innovators and early adopters; it is now enjoyed by the early majority and a piece of the late majority. Social networks have hit the mainstream for lawyers, and since lawyers tend to lag behind the rest of the population in acceptance of new technology, I suspect there is even greater penetration among businesses and key decision makers.

How are different groups of lawyers responding to the social networking revolution?

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“The secret to happiness in life is setting low expectations.”
– My Uncle Lyman

Over the past few weeks, in the comments to my ATL posts, there have been a number of questions about whether or not large law firms are bringing in real clients through their law blogs. While we have seen some instances of big wins that have come as a direct result of law blogs, these have been rare. What about the average law blogs? Have blogs lived up to the expectations of Biglaw firms?

My inquiry began by looking at all the law blogs of the Am Law 100 firms. Click here to see the full list. As you can see from the chart, the majority of the law blogs come from just a few firms. In fact, 5 percent of the firms account for 49 percent of the total law blogs of the Am Law 100.

So I went directly to these firms and asked them: Have the law blogs been worth it? Have they been worth the money, the effort, and the (expensive) billable time of the attorneys?

I spoke to several law firm partners and marketing officers to find out….

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The meteoric rise of Facebook has tended to inspire lawsuits by those who claim to have collaborated with Mark Zuckerberg in the site’s creation. The latest to make a claim on the 500-million-member site is a wood chipper man in New York. We don’t understand how Paul D. Ceglia went from writing code to producing wood pellets, but so be it.

In his lawsuit (via Gawker), he claims to have made a contract with Zuckerberg in 2003 to help design “The Face Book” for $1,000 plus 50% of the site’s revenue, with an added 1% per day until the site was launched. This sounds like the stupidest (and most typo-ridden) contract ever — Zuckerberg went to Harvard and this guy chops wood, so we’re skeptical (though we do know the Ivy League doesn’t teach common sense).

The Guardian reports that Facebook has “dismissed the case as ‘frivolous’ and ‘outlandish’, said it will fight it vigorously and pointed out that a lawsuit over a contract broken in 2003 is ‘almost certainly barred’ by the statute of limitation.”

The judge in Allegheny County Supreme Court is taking the claim very seriously though. Judge Thomas Brown has frozen Facebook’s assets while the case is pending…

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In case you haven’t noticed, Twitter is all the rage right now. Everyone is signing up — including your ATL editors.

Given that bloggers are in the business of taking in and pushing out content, our use of Twitter isn’t surprising. A more interesting development is that lawyers at large law firms, including fairly senior partners, are taking to the social networking site. One notable example is Frank Aquila of Sullivan & Cromwell, the high-powered M&A attorney who was named a Legal Rebel by the ABA Journal in part because of his use of Twitter (where he has over 1,300 followers).

The latest is even more prominent: superstar litigator John Quinn, founding partner of Quinn Emanuel. Over the weekend — because QE lawyers are always working, or at least always checking their email — this firm-wide email went around:

John Quinn is on Twitter. He will be tweeting legal developments, firm victories and events, as well as miscellaneous musings at @jbqlaw.

Firm victories. Like in the Redskins case?

I interviewed John Quinn about his foray into Twitter. What did he have to say?

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