The most important thing about a conference like LegalTech is the opportunity to interact with innovators and thought leaders in the dynamic field of legal technology.
With that out of the way, the really important thing about a conference like LegalTech is seeing what toys, promos, giveaways, and other swag the marketing geniuses have prepared to catch the eye of a wandering general counsel strolling the many aisles of booths. While some stuck to the tried and true approach of putting out some generic candy and offering an iPad raffle every day of the conference, others really stepped up their game. Here are my personal favorites from the conference. At the end, feel free to vote on who was the King/Queen of marketing at this year’s conference….