Swag

Qui Tam: Swag

Law firm swag. Ubiquitous and occasionally useful. Years later I still use a slim thermos that fits in my bike bottle holder, though the firm’s logo has long since worn off. But, I mean, who wants law firm branded stuff anyway?  Maybe a Wachtell tie might be nice, or a Slaughter & May pencil sharpener, but really, the market outside then-current employees is virtually non-existent. Meaning swag is usually a relatively harmless exercise in self-indulgent corporate team building. Usually….

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The most important thing about a conference like LegalTech is the opportunity to interact with innovators and thought leaders in the dynamic field of legal technology.

With that out of the way, the really important thing about a conference like LegalTech is seeing what toys, promos, giveaways, and other swag the marketing geniuses have prepared to catch the eye of a wandering general counsel strolling the many aisles of booths. While some stuck to the tried and true approach of putting out some generic candy and offering an iPad raffle every day of the conference, others really stepped up their game. Here are my personal favorites from the conference. At the end, feel free to vote on who was the King/Queen of marketing at this year’s conference….

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Oh my, I can’t believe a major legal publisher is selling cheap-looking plaques for hilariously useless achievements. Actually, I can totally believe it.

I’ve never bought into the idea that lawyers need “credibility trophies.” Lawyers who festoon their offices with scores of plaques come across as desperate. Lots of plaques commemorate dubious achievements, and any colleague or client given a few minutes to examine the decoration will discover this and wonder, “Why did he/she hang this?” But sadly, much of the profession ascribes to the “plaques for plaques’ sake” mentality.

If an office must be adorned with memorabilia of legal achievement, frame the law school diploma, bar admission certificate(s), and any major achievements like being president of the bar association or something. These provide all the indicia of achievement a lawyer needs.

And nothing says “plaques for plaques’ sake” like a redundant plaque. Like a plaque that says, “If you didn’t notice the diploma on the other wall, this certifies that he REALLY did go to Harvard.”

But these plaques exist, and we’ve got pictures…

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The legal profession isn’t known for its sense of humor. On the contrary, most attorneys take themselves way too seriously. As a result, we see some pretty ridiculous attorney advertising that ends up being unintentionally funny. And while we’re happy to poke gentle fun at these websites and ads, our commentary isn’t always well received. Because another thing that lawyers aren’t known for is the ability to accept criticism.

Knoxville attorney Stephen A. Burroughs, a personal injury and auto accident lawyer and my new favorite person, is an exception to these rules. Anyone from the Knoxville area is likely familiar with Burroughs, having seen his serious, bearded face on billboards all over town.

The ads were so ubiquitous, and Burroughs’s gaze so smoldering and intense, that someone created a Facebook page devoted to Stephen A. Burroughs Memes, transforming Burroughs into Knoxville’s answer to The Most Interesting Man in the World. As the Facebook page gained popularity, the funny memes started pouring in.

Even better than the jokes, though, was Burroughs’s unexpectedly awesome response….

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