Twitter

Out west, we’re in the middle of a gold rush. Programmers, marketers, and young business school grads are flocking to the Bay Area all with big dreams of striking start-up gold.

If you wander down Market Street, you’ll hear people mumbling a mantra: “Internet business. Internet business. Internet business.” Or perhaps, “Please let Google buy me. Please let Google buy me.”

Lawyers don’t usually play too much into this equation, except for the unfortunate in-house counsel tasked with explaining to a start-up’s management why playing beer pong in the conference room during work hours may be an unwise decision.

Or are attorneys much more relevant here than the layman might realize? Yesterday, the New York Times profiled a storied Biglaw firm that’s playing quite a part in the current tech bubble boom. It’s not this firm’s first time at the rodeo, but other firms smell dollars in the air, too, and there’s a battle brewing over who will represent the next Google, Facebook, what have you.

Which Biglaw firm is leading the charge?

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One of the best and worst things about modern social media is the ability to know exactly how many followers or Facebook “likes” you, your friends, your competitors, and your enemies have. It’s useful to be able to rank yourself among other people, but it’s not hard to get overly concerned with boosting your stats. But metrics quickly become muddled when one realizes the mere “following” numbers are not totally transparent.

Case in point: a midsize law firm was publicly called out for some sketchy Tweetness, now the firm is learning the hard way that not all Twitter followers are created equal…

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Tom Wallerstein

Blogging is not something I expected to make part of my weekly routine as a litigator. Yet here I am, writing a post every week that relates in some way to my own experience of having moved “from Biglaw to boutique.” This post marks my 40th post on Above the Law, and for several reasons, I remain grateful and look forward to the opportunity to write a post every week, dead weeks included.

If your goal is to build credibility regarding your expertise in a certain area, then blogging — or tweeting, for that matter — about that topic is a helpful start. Blogging about a certain topic is in some ways the online equivalent of presenting a seminar or CLE course.

Generally, the benefit of presenting a seminar is greater than the sum of its parts. For example, if you give a seminar, each attendee is a prospective client. But more than that, you also help build a reputation as someone knowledgeable about your topic.

Legal blogging works the same way. If you consistently blog about a certain topic, then you have a good platform by which you can establish credibility as an expert in the field. If you tweet and re-tweet about your topic, then someone searching Twitter is more likely to come across your name and assume you have expertise in the area. I know from experience that valuable contacts and potential clients actually do consult Twitter for lawyers to hire….

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Yesterday we covered the internet brouhaha over Progressive Insurance. The insurance company caught a lot of internet flak after comedian Matt Fisher wrote this provocative blog post: My Sister Paid Progressive Insurance to Defend Her Killer In Court. Outrage against Progressive’s apparent provision of a defense to the driver who killed Katie Fisher — even though Katie Fisher was Progressive’s insured, not that driver — went viral over social media (especially after actor Wil Wheaton got involved).

Now Progressive is paying up. The company has reached a settlement with the Fisher family.

We recently heard from Progressive’s PR firm, which sent us a statement on the Fisher case. What does Flo have to say for herself?

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If you were on the internet at all yesterday, you likely heard about this. Your mom probably posted it on her Facebook wall and a thousand of your tweeps probably hit you up on the Twitter to register their outrage. On Monday, a comedian by the name of Matt Fisher wrote a post on his tumblr account titled “My Sister Paid Progressive Insurance to Defend Her Killer In Court.” What resulted was an outpouring of rage and hive-minded moralizing that has become the internet’s stock in trade. A great injustice had been done and, dammit, the internet was going to save the day. Or at least tweet about the day. Even Wil Wheaton made an impassioned cameo in the great shoutathon, presumably because a cameo is the best Wil Wheaton can hope for these days.

And this great unwashed mass of outrage went to sleep last night and slept like babies, secure in the smug knowledge that they had done good. Of course, the picture that was so broadly painted yesterday didn’t do justice to anyone. Progressive Insurance is not evil and the Internet remains a cesspool of pornography and legal blog posts. Matt Fisher did a pretty solid number on Progressive Insurance; this is true. They’ve taken a great PR hit, and most coverage of the whole affair has quickly moved on from any sort of analysis of the actual claim itself to a much easier consideration of how, and in which ways, Progressive Insurance is royally f**ked.

This is a shame….

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* The Sixth Circuit delved into the question of law professors’ tenure in a recent decision, noting that it doesn’t guarantee a job for life. But seriously, why on earth would you want to have a lifetime career at Cooley Law anyway? [National Law Journal]

* Was the Wisconsin Sikh temple shooting a hate crime? Well, the shooter was in a racist skinhead band and purchased supplies from a neo-Nazi group, if that gives you a clue. [Reuters]

* Bet nobody saw this kind of douchebaggery happening: Jackson Lewis has been tapped to represent a member of Penn State’s board of trustees to appeal the NCAA’s unappealable sanctions, and he’s recruiting fellow trustees to join him. [Am Law Daily]

* No more “no comment” for this former reporter: Bruce Brown, a partner at Baker Hostetler, was appointed as the new executive director of the Reporters Committee for Freedom of the Press. [Blog of Legal Times]

* As expected, Jared Lee Loughner pleaded guilty in the Arizona shooting that killed six people and wounded 13 others. He’ll likely receive several life sentences as opposed to the death penalty. [Wall Street Journal]

* “This sh*t ain’t no joke yo, I’m serious, people are gonna die like Aurora.” Twitter, please cooperate so the police don’t have to subpoena you when a user threatens to commit a massacre in NYC. [NBC New York]

Back in April, we began covering Twitter’s aggressive litigation against alleged online spammers. The company’s decision to initiate the case made waves, as Twitter declared it was going “straight to the source” of those who provided tools to spam Twitter and worsen its users’ experiences on the site.

In the months since, the case has taken a couple interesting turns. And one of the defendants won’t go down without a fight…

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Nothing good will come of this.

* Apple is considering digging its greasy Gorilla Glass hands into Twitter. How long until they unveil the iChirp and the iStupidDessertPic? [New York Times]

* I’m sorry your three-year-old shot you with your Glock. Perhaps the safety could be better, but perhaps you shouldn’t have left a loaded gun within reach of a toddler, either. [JD Journal]

* Mitt Romney hightailed it out of England as fast as he could. He spent Sunday at the Western Wall in Jerusalem. I don’t think it’s hard to guess what he was praying for. [Washington Post]

* Bad day: getting your hand bitten off by an alligator. Worse day: facing charges of “unlawful feeding” of said alligator. Do I even have to say this happened in Florida? [ABC News]

* In continuing stupid Olympic news, NBC has caught a bunch of flak for cutting a tribute to victims of terror attacks from its U.S. broadcast. Apparently the segment wasn’t “tailored for a U.S. audience.” Well, neither is Mr. Bean. And we handled that fine, right? [Gawker]

* I just got back from Alaska. I’m so excited to go back indoors and get back to my desk after flying around mountains and looking at stupid, ugly glaciers for a week. #Sarcasm. [Twitter]

#Aurora is trending, clearly about our Kim K inspired #Aurora dress ;)

– A (now deleted) tweet, posted this morning by Celeb Boutique, apparently unaware of the tragedy in Aurora, Colorado. The company has since apologized for the gaffe. Via Fashionista.

Nicki Minaj

Pretty sure I was just overtly fondled @ this check point. By a very old lady w/an accent. Word?

Nicki Minaj, a pop/rap star, complaining on Twitter about a recent encounter with a TSA agent while en route to the Philippines for a concert during her summer tour.

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