Zwillinger Genetski

Lawyers tend to overindulge in the finer things in life — things like designer clothes, fast cars, and luxurious lawyerly lairs. Unfortunately, lawyers also tend to overindulge in alcohol. In fact, according to the ABA, about 13 percent of lawyers qualify as alcoholics. Keeping that in mind, practicing law may be fine preparation for a new career in the wine bar business.

Meet Elizabeth Banker. This former in-house lawyer for Yahoo! and current counsel at ZwillGen is putting her legal career aside to follow something she’s been passionate about since her college days: wine. (Despite sharing a surname, apparently she’s not a fan of Banker’s Club vodka.)

Back in the day, Banker drank gallon-sized jugs of Chablis. Since then, her “tastes have evolved,” and now she’s more of a high-class sommelier. Let’s learn more about Banker’s new business, and find out when opening day will be….

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People are talking about an interesting Slate article entitled “Leaving Big Law Behind: The many frustrations that cause well-paid lawyers to hang out their own shingles.” It’s currently the most-read piece on the site. But it’s actually quite similar, even down to some of the sources, to an article that appeared a few days earlier in Crain’s New York Business:

A lawyer’s hourly billing rate used to be a badge of pride — the higher the number, the more valuable (and supposedly brilliant) the lawyer. But over the past 18 months, a strange phenomenon has been sweeping the legal arena: Partners at major law firms are quitting because they want to be able to charge less for their services.

This is, of course, not a new development. Kash and I wrote about it in a December 2009 cover story for Washingtonian magazine, in which we interviewed a former member of the $1,000-an-hour club who left a large law firm and started his own shop so he could offer clients better value. But all the recent coverage — in Crain’s, Slate, and elsewhere — suggests that the trend is picking up steam.

Which kinds of lawyers are leaving Biglaw to hang up their own shingles? Why are they doing it? And how’s it going for them?

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Back in February, we reported that Marc Zwillinger and Christian Genetski, who previously headed up the internet practice group at Sonnenschein, were leaving to start their own firm, Zwillinger Genetski LLP. The firm is only a few months old, but it’s already at seven lawyers — and growing.

The Blog of Legal Times reports:

New Internet law boutique Zwillinger Genetski is bulking up with the addition of three attorneys, including Yahoo! Inc. associate general counsel Elizabeth Banker. The new hires nearly double the size of the three-month old Washington-based firm, bringing its headcount to seven.

The usual migration is from a law firm to an in-house job (often for lifestyle reasons). But sometimes we see moves in the reverse direction. E.g., Daniel Cooperman, who went from Apple back to Bingham McCutchen; Bear Stearns refugees, who wound up at various firms.

Elizabeth Banker is just one of the three new hires at Zwillinger Genetski….

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