The world of legal technology was quite busy this week. After culling through countless articles, press releases, and blog posts, I selected the stellar few, the finest gems, and most importantly, the ones I like, to share with the Above The Law faithful. I do it so you don’t have to.
In a classic Seinfield episode, Jerry gets the phone number of a girl he is interested in from off of a list of people donating money for the AIDS Walk. Jerry does his best to keep this a secret from the girl, but eventually he lets it slip to George, who lets it slip to Susan, who tells her friend, who spills it it to the girl. The girl ends things with Jerry, offended that he would use a charity list to pick her up.
Why did she care? Because the way people get our information and how they use it matter to us. People hold on to their contact info as if it were solid gold. You give up your phone number and email address too easily, and you will be forever harassed by spam.
People do give up their email addresses, though, especially in exchange for information that they really want, or to people they like. This allows for something called permission marketing, an extremely powerful tool for building a prospect list for your practice. List building is an essential aspect of business development that is far too often overlooked. Often lost in the debate over the viability of social media is an improper or ineffective utilization of existing contact lists….
An engineer at Google may have abused his unfettered access to users’ account information. Gawker reports that David Barksdale, 27, a former Site Reliability Engineer with Google, allegedly tapped into the accounts of four teenagers, using information from their Gmail, Google Voice, and GTalk chat accounts in order to harass them.
Gawker doesn’t provide much in the way of sources, so I have to assume that this story was relayed to the blog by the teenagers themselves, who are not identified. One example of Barksdale’s alleged harassment is unblocking himself on a teen’s chat list and looking up the name and phone number of one of the teen’s girlfriends and threatening to call her. Given all the damage that could be done raiding someone’s email account, this seems rather unimpressive. More Mean Girls than Enemy of the State-inspired.
The Daniel Faraday lookalike is probably wishing he could use a time travel machine to prevent himself from ever getting involved with the teens. What kind of trouble is he going to get into beyond the humiliation of gracing Gawker’s pages?
The “censored” box that Craigslist put over the “Adult Services” section of its website may have been a last hurrah before capitulating to demands from attorneys general that the section be eliminated. Today, the censored box disappeared from the site.
The “adult services” section is gone, but two new services sections appeared: “cycle” and “marine.” Their offerings are not as exciting as the now-disappeared lusty section. There are multiple ads for jet ski repair in the new marine section in New York, and a “massage special” in the cycle section. It looks like would-be prostitutes are going to have to work on their bike and boat repair skills.
The law — i.e., Section 230 — was on Craigslist’s side. Why did it capitulate?
Are you a superstar or a team player? When it comes to law blogs, the question is: do you have your own blog, or are you part of a team that writes a group blog? With over 45% of the Am Law 200 now using blogs, amid mounting evidence that blogs bring both publicity and business, many firms are trying to figure out the best way to build a successful blog.
For those of you who have been living underground for the last year, here is how the two different types of blogs work.
The Personal Law Blog
Lawyer X starts blogging. He is an expert in Computer Fraud Law, and as he blogs and shares his knowledge, he gains credibility and brings publicity to the firm, in the form of website traffic and media mentions. He starts to be seen as a subject matter expert, which helps him build relationships and expand his book of business. The firm makes more money and everybody is happy.
This is one strategy. The second strategy is to have multiple authors in a group law blog.
The Group Law Blog
Lawyers A, B, C, D and E come together as a group to write a blog about Video Game Law. Each week, one or two authors write a blog post that leads to greater exposure for the firm. The practice group is seen as more cutting edge, RFPs can mention the blog, and the increased web traffic results in phone calls that lead to more business. Everyone is happy.
So which type of law blog is right for your firm? I took this question to several active members of the online legal community to get their perspectives….
Last week, the International Legal Technology Association (ILTA) held its annual meeting at the ARIA resort in Las Vegas. I attended ILTA’s annual conference in 2009, but unfortunately, due to a scheduling conflict that I call “work,” I was unable to make it this year.
Ironically, in looking at all the write-ups in various blog posts and news articles, I was surprised at how much information there was on this year’s conference. Although it’s generally better to report on things that you actually see in person, it’s also easy sometimes to get caught up in the minutiae and miss the big picture when you attend an event.
With that said, here are some items I found rather noteworthy….
Writing a book, blog, article or white paper are all great ways to get noticed and build relationships in the legal industry. Unfortunately, practicing lawyers confront great demands on their time, and even though they have good intentions, the work of creating this type of content is often delegated to associates or put off altogether. Part of the problem is that writing blog posts and articles is a loss leader. You spend too much time writing without business coming in, and soon enough you’ll be out of business.
Here is where social media and email marketing comes in. Every article and piece of content you create no longer has just one life. Now it can easily have nine. Hopefully one of these nine lives will give you the extra motivation to start writing more.
Life 1: Blog.
The law blog is your home base for all your new content. Creating blog posts on a regular basis is the single most powerful tool for business development in the online world. The search engines love fresh content, and once you have enough content on your blog, you will create a steady flow of traffic to your site….
Ed. note: This post is by “The Gobbler,” one of the two writers under consideration to join Morning Dockette as a Morning Docket writer. As always, we welcome your thoughts in the comments.
Lawyers tend to define their careers by numbers (school rank, class rank, firm rank) – at least when the numbers are to their liking. Unfortunately for Larry Joe Davis, he does not have a good number (a 3.7 out of 10). He is angry about it and, like any good American, expressed his anger in the form of a lawsuit. Larry Joe’s rambling 21-page complaint, which he of course filed pro se, makes him the latest of several plaintiffs to take a shot at Avvo, the Zagat-esque rating website for the legal industry. I haven’t read the other complaints, but I’m still sure his is the worst of the group.
It reads like a Jack Kerouac novel, jumping around and running together, making it harder to follow than a screenplay-style blog post. The two main points seem to be that Avvo has a “routine business practice of publishing false and misleading information regarding attorneys” and that it coerces attorney participation via a “join-us-and-fix-it-or-else strategy” that “approaches actionable blackmail.” In other words, Larry Joe doesn’t like what’s on his profile and can’t figure out how to change it. His Internet ineptitude seems far-fetched at first, but given his statement in the complaint that web searching is a “new field,” maybe he really can’t figure it out.
So what “misleading information” is making Mr. Davis one of the mad ones?
The holiday season is upon us, and yet again, you have no idea what to get for the fickle lawyer in your life. We’re here to help. Even if your bonus check hasn’t arrived yet, any one of the gifts we’ve highlighted here could be a worthy substitute until your employer decides to make it rain.
We’ve got an eclectic selection for you to choose from, so settle in by that stack of documents yet to be reviewed and dig in…
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past six years. You can reach them by email: email@example.com.
We currently have a very exciting and rare type of in-house opening in China at one of the world’s leading internet and social media companies. Our client is looking for an IP Transactional / TMT / Licensing attorney with 2 to 6 years experience. The new hire will be based in Shenzhen or Shanghai. Mandarin is not required (deal documentation will be in English) but is preferred. A solid reason to be in China and a commitment to that market is required of course. This new hire will likely be US qualified (but could also be qualified in UK or other jurisdictions) and with experience and training at a top law firm’s IP transactional / TMT practice and could be currently at a law firm or in-house. Qualified candidates currently Asia based, Europe based or US based will be considered. The new hire’s supervisors in this technology transactions in-house team are very well regarded US trained IP transactional lawyers, with substantial experience at Silicon Valley firms. The culture and atmosphere in this in-house group and the company in general is entrepreneurial, team oriented, and the work is cutting edge, even for a cutting edge industry. The upside of being in an important strategic in-house position in this fast growing and world leading internet company is of the “sky is the limit” variety. Its a very exciting place to be in China for a rising IP transactional lawyer in our opinion, for many reasons beyond the basic info we can share here in this ad / post. This is a special A+ opportunity.
If your firm is in ‘go’ mode when it comes to recruiting lateral partners with loyal clients, then take this quiz to see how well you measure up. Keep track of your ‘yes’ and ‘no’ responses.
1. Does your firm have a clearly defined strategy of practice groups that are priorities of growth for your office? Nothing gets done by random chance, but with a clear vision for the future. Identify the top practice areas for which you wish to add lateral partners. Seek input from practice group leaders and get specifics on needs, outcomes, and ideal target profiles.
2. In addition to clarifying your firm’s growth strategy, are you still open to the hire of a partner outside of your plan? I’ve made several placements that fit this category. The partner’s practice was not within the strategic growth plan of my client, but once the two parties started talking with each other, we all saw how it could indeed be a seamless fit. Be open to “Opportunistic Hires.” You never know where your next producing partner might come from, so you have to be open to it. I will be the first to admit that there is a quirky element of randomness in recruiting.
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