Twittering

On the other side of the pond, the principles of the First Amendment often take second place to the right to privacy. Britain, for example, has a smashing little thing called a “superinjunction,” which citizens can get from a court to keep the media from writing stories about them. They also have regular injunctions, which people — usually rich people, since injunctive relief can be expensive — can get to keep their names out of scandalous scoops. This results in lots of tabloid stories that read like Gawker’s blind items, or simply don’t run at all.

A married soccer player (for Manchester United, in case you care — though you probably don’t) got himself one of the latter, when the Big Brother star/model he was balling told him she was selling her story to the press. Unfortunately for him, a Twitter user crusading against muzzling the press with superinjunctions somehow got his tweepy hands on the information and published the rumor about the player’s adulterous scoring, along with a bunch of other supposedly superinjuncted gossip.

It caused an uproar in Britain initially, but the fire died down fairly quickly — until the soccer player’s lawyers decided to give it some more fuel….

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A tipster asked: “How is giving a potential future employer your Twitter ID a good idea?” Well, what if you’re getting free food?

The massive law firm of Skadden Arps is doing a fun little recruitment event at NYU Law School, during finals. They’re feeding the masses! New Yorkers have an affinity for eating food that is sold out of a truck because… well, only civilized people live with millions of strangers right on top of each other, on a rock infested with roaches and mice.

So, yeah, throwing pizza and hungry NYU students from a moving vehicle makes a lot of sense from a New York state of mind.

But would you be willing to give Skadden your Twitter handle? For a slice of pizza?

Let’s look at the promotional flier…

double red triangle arrows Continue reading “Skadden Wants Your Twitter Handle — And Will Give You Food From A Truck In Exchange”

Many state and local courts do have cameras in the courtroom (unlike most of their federal counterparts), but other forms of technology are still frequently verboten. Some courts prohibit cellphones, laptops, and, in the traffic court I once attended, reading the newspaper.

Yet slowly, with much weeping and gnashing of teeth, some enlightened folks in Massachusetts are introducing a local court to the joys of web cams and unnecessarily detailed twitter posts.

Spurred on by a large grant from the James S. and James L. Knight Foundation, the OpenCourt Project officially began on Monday at the Quincy District Court.

Seriously though, OpenCourt is pretty cool. How does it work?

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Ed. note: This is the latest installment of Inside Straight, Above the Law’s column for in-house counsel, written by Mark Herrmann.

I understand using blogging as a form of business development for lawyers. I did it when I was in private practice. It produced the sorts of returns you might expect from the endeavor. And it makes sense that it might work: If you crank out basically a short article every day on one particular substantive area of law (and the piece is worth reading), you’ll develop an audience (and a reputation) over time, and that may yield opportunities.

But Twitter?

You can’t exactly prove your expertise in 140 characters. You can’t prove that you can write with clarity or grace. And you can’t even summarize information on the web to which you’re linking. All you can really prove is that you follow a topic and aggregate an interesting collection of stuff; you recommend things that you believe are worth reading. If you’re aggregating the good stuff in a particular field, then your followers should be clicking through your links to read what you’ve recommended.

So that’s today’s question: Are they? Do people click through and read information that someone recommends on Twitter?

double red triangle arrows Continue reading “Inside Straight: Empirical Proof That Twitter Doesn’t Work!”

Ed. note: This is the latest installment of Small Firms, Big Lawyers, one of Above the Law’s new columns for small-firm lawyers.

When 1,500 lawyers gathered at this week’s ABA TechShow in Chicago, an interesting thing happened:

The business card died.

When these lawyers weren’t listening to the dozens of cutting-edge seminars or browsing the exhibitors’ booths, they were making new friends and new professional connections. But instead of exchanging business cards, many of the attendees were trading Twitter handles — their online identities that begin with the @ symbol. (I’m @jayshep.) Massachusetts lawyer Gabriel Cheong (@gabrielcheong) told me that by the end of the conference, he had collected exactly zero business cards. (I immediately gave him one of mine. #irony) Instead of accumulating two-by-three-and-a-half-inch scraps of cardstock, he typed their Twitter names directly into his iPhone. (And I doubt anyone actually said, “Uh, I’m not on the Twitter.”) Molly McDonough (@Molly_McDonough), online editor at the ABA Journal, tweeted at the end of the conference: “For first time, I didn’t collect any biz cards at #abatechshow. Just made note of names and followed on Twitter.” Others retweeted (quoted) her tweet with approval.

So does this mean it’s time for small-firm lawyers to learn how to tweet?

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Chris Webby

As many of you figured out, the cease and desist letter from Chris Webby, claiming ownership of the hashtag #webby, was an April Fool’s hoax. This week’s sign that the apocalypse is upon was a hologram launched by the Webby Awards people. Here’s the official reveal.

Really, we thought a few more of our loyal readers would see through it. The firm that purportedly sent the letter, Baxter, Butler & Associates, doesn’t exist. This commenter got it. But I guess most commenters don’t fire up Google unless an attractive girl is involved.

You can see why the Webbys weren’t able to get a real law firm to participate in this prank. It might have been a joke today, but the first hashtag infringement suit is surely just around the corner.

Happy April Fool’s Day. I’m going to go back to drinking heavily now.

Earlier: Cease and Desist Letter of the Day: Who Owns Your Hashtag?

Chris Webby

If you enjoy the fact that a company called PeerViews apparently claims ownership of the term “Small Law,” you’re going to love this latest piece of IP ridiculousness.

Rapper Chris Webby has sent a cease and desist order to the Webby Awards. He wants them to stop using the hashtag, #webby.

I’m pretty sure that trademarking hashtags is one of the prerequisites for the Rapture.

And yes, of course Chris Webby made a video about his legal complaint…

double red triangle arrows Continue reading “Cease and Desist Letter of the Day: Who Owns Your Hashtag?”

This is what greeted me when I logged into my Twitter account this morning:

Alas, the Howrey Twitter feed hasn’t been updated since February 9.

In terms of more active feeds, please feel free to follow Above the Law (or yours truly, or Elie Mystal).

You can also follow many leading legal commentators, including several of ATL’s outside contributors, by checking out the feeds that we’re following here at Above the Law, or our list of Favorite Legal Tweeps. Happy tweeting!

Ed. note: This is the latest installment of Small Firms, Big Lawyers, one of Above the Law’s new columns for small-firm lawyers.

Most small law firms are staying away from social media when it comes to marketing, according to a new report from Chicago-based Total Attorneys. The report, which you can see here (a short 6-page PDF), had a section about which marketing methods solos and small firms found most effective. The leading methods were:

  • online directories (17.7%);
  • word of mouth — which isn’t really a method, but more of a thing that happens (15.5%);
  • group-advertising ventures (whatever the hell that is) (13.3%); and
  • Yellow Pages (8.9%).

The takeaway for me from that list is that small-firm lawyers don’t know what they’re doing when it comes to marketing. “Word of mouth” means sit back and hope someone tells someone else to hire me, “group-advertising ventures” sounds like some sort of mail-order scam, and I didn’t know they still printed Yellow Pages. When my daughter asked me what Yellow Pages were, I told her that they were what little kids used to sit on to reach the table. (Sorry, Yellow Pages advertisers. Oh, wait. You’re not reading this because you’re offline.)

But the more-interesting fact to come out of this report is that two-thirds of respondents don’t do social-media marketing at all.…

double red triangle arrows Continue reading “Small Firms, Big Lawyers: 7 Reasons to Avoid Social Media”

I think that in this day and age that tweet was not a good idea, and in terms of that language, I’m not going to use it anymore.

Jeffrey Cox, former deputy attorney general in Indiana, commenting on the controversial tweets that got him fired from his government job.

P.S. If you’re on Twitter, please feel free to follow Above the Law, @ATLblog.

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