Dan Jaffe is the Founder and CEO of LawLytics. His mission is to help lawyers take control of their marketing, offering a platform designed to generate content and drive new business and engagement without any coding skills or design experience required.
Tune in to this week’s Evolve the Law Podcast as Dan and Host Ian Connett (@QuantumJurist) break down legal marketing. Dan shares his expert perspective on everything from “vanity metrics” and the effectiveness of using social media, to his tips on how to generate compelling content to drive new business to your firm. Dan also reveals the most important data points to track for effective law firm marketing.
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Learn more about LawLytics https://www.lawlytics.com
Connect with Ian https://twitter.com/QuantumJurist
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Show Notes
- Taking control of your marketing. Why it’s still largely a black box.
- How LawLytics works. Improving client intake, tracking and cross-marketing for law firms.
- Dan’s entrepreneurial journey in legal tech.
- What lawyers typically miss when it comes to marketing.
- Tapping into an attorney’s ability to communicate to improve marketing effectiveness.
- The most important data points to track for effective legal marketing.
- On avoiding “vanity metrics.”
- The biggest drivers of engagement (hint: quality over quantity).
- Dan’s expert tips for generating quality content.
- On if there’s such a thing as “too much content.”
- The effectiveness of social media in driving new business and improving reputation.
- Lessons from Google Plus.
- On Facebook’s usefulness for lawyers.
- Why the future of law firm marketing looks like the past.
- Dan’s favorite LawLytics success story.
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