{"id":16910,"date":"2020-11-19T12:00:09","date_gmt":"2020-11-19T17:00:09","guid":{"rendered":"https:\/\/gutenberg-atl.staging.breakingmedia.com\/legal-innovation-center\/?p=16910"},"modified":"2020-11-25T12:36:27","modified_gmt":"2020-11-25T17:36:27","slug":"demystifying-seo-for-law-firms","status":"publish","type":"post","link":"https:\/\/abovethelaw.com\/legal-innovation-center\/2020\/11\/19\/demystifying-seo-for-law-firms\/","title":{"rendered":"Demystifying SEO for Law Firms"},"content":{"rendered":"

\"\"In our modern culture, every law firm needs to have an online presence in order to grow. This online presence takes the form of optimized real estate throughout the internet. This holistic strategy creates a digital footprint that results in reaching the first page of Google. The technical aspects and the navigational structure of your law firm\u2019s website, the constant addition of fresh and relevant content, amazing reviews of your law firm, a competed Google My Business page, and backlinks from authoritative sources all meld together to create a defining picture of your law firm\u2019s expertise and ability to serve a client. If the Google bots that crawl the internet can see a clear picture of what your law firm provides to clients and those searching for your services, and they also see that you provide better content and services than your competitors, they will consistently rank you high in their search engine. Ranking on the first page of Google is not simply a vanity metric, but rather the way that more clients find you, and your law firm continues to grow and succeed.\u00a0<\/span><\/p>\n

What is SEO?<\/strong><\/h3>\n

SEO stands for search engine optimization. At its core, a search engine has the objective to provide information to searchers that is trustworthy, authoritative, and relevant. As a law firm, you want to make sure Google looks at your website and serves it up before your competitors\u2019 websites to any potential new client attempting to find the types of legal services you offer. The competition to get on the first page of Google is fierce, as 68% of all users never get past that first page in their search. Some large law firms will pay $20,000 a month to large digital marketing agencies simply to get their law firm\u2019s name strategically placed in front of potential clients searching for the legal services they provide. However, smaller law firms should remember Aslan\u2019s words from Narnia, \u201cCourage, dear heart.\u201d Never assume that because you are a small or solo law firm, you are unable to get to the top of Google. With the right tools and understanding of SEO, it is absolutely possible to get your law firm\u2019s website on the first page of Google.\u00a0<\/span><\/p>\n

Holistic SEO Strategy\u00a0\u00a0<\/strong><\/h3>\n

Your law firm\u2019s website, content, blog, social media, online reviews, and your Google My Business page all work together in order to paint a digital portrait for Google regarding the expertise and authority of your law firm.\u00a0 The Google bots crawl the entire internet and the algorithm works hard to synthesize all of this information in order to determine where to serve you up in certain Google searches.\u00a0<\/span><\/p>\n

What Harms SEO\u00a0<\/strong><\/h5>\n

Certain indicators will completely preclude a law firm from getting to the top of Google. Some of these factors include the following:\u00a0<\/span><\/p>\n