{"id":18854,"date":"2021-04-22T15:39:46","date_gmt":"2021-04-22T19:39:46","guid":{"rendered":"https:\/\/gutenberg-atl.staging.breakingmedia.com\/legal-innovation-center\/?p=18854"},"modified":"2021-04-22T15:39:46","modified_gmt":"2021-04-22T19:39:46","slug":"optimize-your-law-firms-linkedin-profile","status":"publish","type":"post","link":"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/04\/22\/optimize-your-law-firms-linkedin-profile\/","title":{"rendered":"Optimize Your Law Firm’s LinkedIn Profile"},"content":{"rendered":"

\"\"Although LinkedIn may not be as trendy as other social media platforms, its solid, professional network is a valuable asset for lawyers and law firms. Having survived and thrived online since 2003, LinkedIn is used by millions of companies to promote their business and connect professionally. It is the most prominent social network for recruiting and hiring, and it is becoming more popular than ever to connect, market, and sell here.\u00a0 LinkedIn is the favored social media site for lawyers, with <\/span>93% of U.S. attorneys <\/span><\/a>using the platform.\u00a0 Surprisingly, many users have not tapped into the full potential of LinkedIn, and part of the reason is that success starts with completing the LinkedIn profile. After your law firm optimizes its profile, LinkedIn can start becoming a crucial resource for your company.<\/span><\/p>\n

Why Should My Law Firm be on LinkedIn?<\/strong><\/h3>\n

Your law firm has probably snagged a profile on LinkedIn, and perhaps has already filled in some initial details. However, if your profile is not fully completed, chances are you have not maximized your LinkedIn space. Consider the following reasons for taking steps to optimize your profile and use the platform to your company\u2019s full advantage.\u00a0<\/span><\/p>\n

Construct a Network<\/strong><\/h5>\n

Designed for building networks, LinkedIn reports that two professionals join the site each second. With LinkedIn, your law firm can connect with local bar associations, attorney groups, and law school alumni. You can gain new leads and clients with various connections; every connection is a new opportunity for a fresh referral and a source of information.<\/span><\/p>\n

Enhance Your Reputation<\/strong><\/h5>\n

Potential clients gravitate to places like LinkedIn to learn about your law firm and its attorneys before hiring you. This is one reason why crafting a detailed profile is so critical. Law firms need to build a stand-out, reliable reputation in today\u2019s competitive legal market, and this is where LinkedIn can assist.\u00a0<\/span><\/p>\n

Gather Talent<\/strong><\/h5>\n

LinkedIn\u2019s established professional network is a favorite spot to publicize open positions, and this is one way you can attract new talent to your law firm. Prospective employees have a great view here of everything they need to know about your law firm: history, reviews, satisfaction ratings and any other detail you choose to provide in your profile.\u00a0<\/span><\/p>\n

Employ SEO<\/strong><\/h5>\n

Each social platform is another opportunity to use SEO to your company\u2019s benefit, including LinkedIn. There is ample space to share keyword-rich content and choice links to your law firm website.\u00a0<\/span><\/p>\n

Attract Clients<\/strong><\/h5>\n

We all seem to encounter legal issues when we least expect it, and any one of your connections could be faced with a legal problem at any time. As one of your connections, they are likely to browse your law firm\u2019s profile and possibly contact you with their questions and concerns. People who are not necessarily connections of yours can also find your law firm when searching for legal help in your area of practice.\u00a0<\/span><\/p>\n

Tips for Optimizing Your LinkedIn Profile<\/strong><\/h3>\n

Perhaps your schedule has made it difficult to tinker with social media, and it even may seem initially like a waste of time to donate precious minutes to completing your online profile. However, with the benefits of LinkedIn, maximizing your profile and going beyond the sterile default settings is worth a few minutes of your time. With a little effort, your spot on LinkedIn can become a personalized reflection of your law firm\u2019s brand and personality.\u00a0 By solidifying your profile and adding quality content when you are able, your law firm can start taking advantage of all that LinkedIn has in store.<\/span><\/p>\n

Do More Than The Default<\/strong><\/h5>\n

LinkedIn includes a standard background, but make sure you go beyond the default, just as you would customize your own personal office space. Choose a fitting banner and a headline for your law firm, and as you complete your profile, always incorporate your brand, your unique niche and relevant keywords to optimize your marketing goals.\u00a0<\/span><\/p>\n

Stretch Out Your Summary<\/strong><\/h5>\n

There is ample space to share a summary of your law firm, its services, expertise, accomplishments, volunteer involvements and staff information, so be sure to fill in the space provided. Make it user-friendly with plenty of white space and bullets, include images and video,\u00a0 and be sure to proofread for errors.\u00a0<\/span><\/p>\n

Pick a Power Headline<\/strong><\/h5>\n

The first thing people will see on your LinkedIn profile is your headline (120-character maximum), so make your law firm headline a compelling one, and remember:<\/span><\/p>\n