{"id":19358,"date":"2021-05-24T11:17:00","date_gmt":"2021-05-24T15:17:00","guid":{"rendered":"https:\/\/gutenberg-atl.staging.breakingmedia.com\/legal-innovation-center\/?p=19358"},"modified":"2021-05-24T11:17:00","modified_gmt":"2021-05-24T15:17:00","slug":"image-sizing-guide-for-social-media","status":"publish","type":"post","link":"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/05\/24\/image-sizing-guide-for-social-media\/","title":{"rendered":"Image Sizing Guide For Social Media"},"content":{"rendered":"<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15251 alignright\" src=\"https:\/\/abovethelaw.com\/wp-content\/uploads\/sites\/4\/2020\/06\/GuidetoLawlineProfiles.jpg\" alt=\"\" width=\"274\" height=\"187\" srcset=\"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2020\/06\/GuidetoLawlineProfiles.jpg 600w, https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2020\/06\/GuidetoLawlineProfiles-300x205.jpg 300w\" sizes=\"auto, (max-width: 274px) 100vw, 274px\" \/>Social media is constantly morphing and changing its rules regarding images.\u00a0 One minute you have the ideal cover photo for your account, and then because of altered image requirements, it appears resized and pixelated like a 1990\u2019s version of itself. In addition to this, it is difficult to locate the information you need about the standard image sizes for social media, and each platform has different recommendations. Here is a quick guide for image sizing for social media in 2021, so get it while it\u2019s hot &#8212; or at least before the rules change again.<\/span><\/p>\n<h3><strong>Why Are Social Media Image Sizes Important?<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">When your law firm brand needs great visual content for social media, there are things to get right, such as avoiding copyright laws, finding quality images, and using the best photo optimizing tools.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Besides this, your social media images need to be sized correctly. This step is essential because properly sized images:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Avoid unattractive image stretching<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Bypass pixelation<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Stay optimized for the social media feeds<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Increase engagement<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ensure full photo display<\/span><\/li>\n<\/ul>\n<h3><strong>Types of Social Media Images\u00a0<\/strong><\/h3>\n<ul>\n<li><b>Profile photo. <\/b><span style=\"font-weight: 400\">Your law firm logo should appear as your profile photo and match its color and appearance as much as possible. The identical image should appear on each of your social media networks.\u00a0<\/span><\/li>\n<li><b>Header photo. <\/b><span style=\"font-weight: 400\">This image displays at the top of your page. Here you can use a creative, current, eye-catching image. Try updating your header photo when key events happen in your law firm.\u00a0<\/span><\/li>\n<li><b>Post photos. <\/b><span style=\"font-weight: 400\">These are the images that you include in your social media posts to engage visitors and followers. Posting once per day keeps you visible to your audience, while posting too much appears spammy.<\/span><\/li>\n<\/ul>\n<h3><strong>Instagram Image Sizing<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">You can use horizontal, vertical, and square images on Instagram. Follow this guide to get your images optimized for Instagram:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Profile Photo: 320 x 320<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Portrait: 1080 x 1350<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Landscape: 1080 x 566<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Square: 1080 x 1080<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Stories: 1080 x 1920<\/span><\/li>\n<\/ul>\n<h5><strong>Instagram Ads<\/strong><\/h5>\n<p><span style=\"font-weight: 400\">If you purchase an Instagram ad in the feed, your ad cannot contain more than 30 hashtags. Here are <\/span><a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/image\/instagram-feed\"><span style=\"font-weight: 400\">more recommendations<\/span><\/a><span style=\"font-weight: 400\"> for Instagram ads, and the recommended image sizes are listed below.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Landscape: 1080 x 566 pixels<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Square: 1080 x 1080 pixels<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Minimum width: 320 pixels<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Maximum width: 1080 pixels<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Supported aspect ratios: Anywhere between 1.91:1 and 4:5<\/span><\/li>\n<\/ul>\n<h5><strong>Tips for Instagram Images<\/strong><\/h5>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The dimensions for a profile photo are square, but the photo is displayed as a circle. Make sure the elements you want to be included are centered so they are not cropped out.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">If you share a photo with a resolution below 320 pixels, Instagram will size it to 320 pixels.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">If the image you upload to Instagram is an unsupported ratio, the platform will auto-crop it to fit a supported ratio.<\/span><\/li>\n<\/ul>\n<h3><strong>Facebook Image Sizing<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Facebook keeps updating its image dimension and design guidelines. To protect your future image uploads, try to consistently use premium quality images and stick to the current file formats for best results.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Profile Photo: 170 x 170\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Portrait: 630 x 1200<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Landscape: 1200 x 630<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Square: 1200 x 1200<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Stories:1080 x 1920<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cover Photo: 851 x 315<\/span><\/li>\n<\/ul>\n<h5><strong>Facebook Ads:\u00a0<\/strong><\/h5>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Feed ads: Minimum 1080 x 1080 pixels. Maximum file size of 30 MB.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Right Column ads: Minimum 1080 x 1080 pixels.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Instant Articles: Minimum of 1080 x 1080 pixels. Maximum file size of 30 MB.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Facebook Marketplace ads: Minimum of 1080 x 1080 pixels. Maximum file size of 30 MB.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Facebook Search: Minimum 1080 x 1080 pixels.\u00a0 Maximum file size of 30 MB.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Sponsored Messages: Minimum 1080 x 1080 pixels. Maximum file size of 30 MB.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Messenger Inbox ads:\u00a0 Minimum 1080 x 1080 pixels.\u00a0 Maximum file size of 30 MB.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Messenger Stories ads: Minimum 1080 x 1080 pixels.\u00a0<\/span><\/li>\n<\/ul>\n<h5><strong>Tips for Facebook Images<\/strong><\/h5>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Upload JPG or PNG files to avoid distortion.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">For quick loading, use the recommended pixel size.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cover or profile photos with a logo perform best when uploaded as a PNG file.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Once you have uploaded a cover photo, avoid dragging the photo to reposition it.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">After an event, the size of your event cover photo cannot be edited.<\/span><\/li>\n<\/ul>\n<h3><strong>Twitter Image Sizing<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Tweets with images included gather more engagement than tweets without images. In fact, tweets with some kind of visual content attract three times more engagements. So, images do matter on Twitter, and it is essential to get the images sizing correct.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Profile Photo: 400 x 400<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Portrait: N\/A<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Landscape: 1024 x 512<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Square: N\/A<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Stories: 1080 x 1920<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cover Photo: 1500 x 1500<\/span><\/li>\n<\/ul>\n<h5><strong>Twitter Ads<\/strong><\/h5>\n<p><span style=\"font-weight: 400\">Twitter image sizes for ads:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Multi-image and single tweet ads: 600 x 335 pixels minimum. For best results, use larger images.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Direct Message card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Conversation card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Website card image: 800 x 418 pixels for 1.91:1 aspect ratio. 800 x 800 for 1:1 aspect ratio. Max file size of 20MB.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">App card image: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Carousels: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 20MB for 2-6 image cards.<\/span><\/li>\n<\/ul>\n<h5><strong>Tips for Twitter Images<\/strong><\/h5>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The minimum image size for Twitter is 200 by 200 pixels<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Maximum file size for Twitter is 2 MB.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">To future-proof your Twitter images, use the maximum allowable size.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Twitter header images are cropped to a 3:1 aspect ratio.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Header image display depends on the device being used.<\/span><\/li>\n<\/ul>\n<h3><strong>LinkedIn Image Sizing<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">As on all social media platforms, using images on LinkedIn consistently shows an increase in sharing, comments and overall engagement. Use the following recommended sizing for LinkedIn images and always confirm the display and content before finalizing your post.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Profile Photo: 400 x 400<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Portrait: 627 x 1200<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Landscape: 1200 x 627<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Square: N\/A<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Stories: 1080 x 1920<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cover Photo: 1128 x 191<\/span><\/li>\n<\/ul>\n<h5><strong>LinkedIn Ads<\/strong><\/h5>\n<p><span style=\"font-weight: 400\">When you invest in ads for LinkedIn, you want to make sure you get the image sizing correct, so here are the recommendations for LinkedIn Ads in 2021.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Company logo size for ads: 100 x 100 pixels<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Spotlight ads logo size: 100 x 100 pixels<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Spotlight ads custom background image: 300 x 250 pixels<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Sponsored content carousel images: 1080 x 1080 pixels (1:1 aspect ratio)<\/span><\/li>\n<\/ul>\n<h5><strong>Tips for LinkedIn Images<\/strong><\/h5>\n<ul>\n<li><span style=\"font-weight: 400\">LinkedIn can accommodate photos to a maximum of 7680 x 4320 pixels.<\/span><\/li>\n<li><span style=\"font-weight: 400\">You can use files up to 8MB on LinkedIn, so use the maximum allowable when you can .\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\">Depending on the device use, cover photos are cropped differently. Make sure to double check your photos on both desktop and mobile before completing your content.<\/span><\/li>\n<li><span style=\"font-weight: 400\">When posting an image update to your law firm\u2019s page, be sure to use JPG or PNG images.<\/span><\/li>\n<\/ul>\n<h3><strong>Digital Marketing Next Steps:\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">In 2021, visual content rules. Images should be a crucial part of your law firm\u2019s social media marketing, from your company logo to your posts and ads. Using the right video or image can attract your audience\u2019s attention and keep users engaged, but each platform has its unique optimal size requirements. Sticking to these image guidelines will keep your visual content attractive and its message clear. However, photos that are poorly cropped or awkwardly stretched are a turn-off, so before posting, be sure you check the current guidelines for image use on social media. Also, take the time to go back and make sure that the pictures and images you have posted on recent social media platforms look correct!<\/span><\/p>\n<hr \/>\n<p><span class=\"il\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16913\" src=\"https:\/\/abovethelaw.com\/wp-content\/uploads\/sites\/4\/2020\/11\/Headshot-Annette-Choti-1.png\" alt=\"\" width=\"143\" height=\"185\" srcset=\"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2020\/11\/Headshot-Annette-Choti-1.png 1545w, https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2020\/11\/Headshot-Annette-Choti-1-232x300.png 232w, https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2020\/11\/Headshot-Annette-Choti-1-791x1024.png 791w, https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2020\/11\/Headshot-Annette-Choti-1-768x994.png 768w, https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2020\/11\/Headshot-Annette-Choti-1-1187x1536.png 1187w\" sizes=\"auto, (max-width: 143px) 100vw, 143px\" \/><em>Annette<\/em><\/span><em> Choti graduated from law school 20 years ago, and is now the CEO &amp; Owner of <a href=\"http:\/\/www.lawquill.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.lawquill.com&amp;source=gmail&amp;ust=1605627652987000&amp;usg=AFQjCNFH4b8_1LNtxW9C7UYrl2Av0z0cXA\">Law Quill<\/a>, a legal digital marketing agency focused on small and solo law firms. <a href=\"http:\/\/www.lawquill.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.lawquill.com&amp;source=gmail&amp;ust=1605627652987000&amp;usg=AFQjCNFH4b8_1LNtxW9C7UYrl2Av0z0cXA\">Law Quill<\/a> is the only legal digital marketing agency that provides unique, SEO-optimized content, pre-packaged content, and courses for lawyers to learn SEO themselves through <a href=\"https:\/\/lawquill.com\/law-quill-academy\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/lawquill.com\/law-quill-academy\/&amp;source=gmail&amp;ust=1605627652987000&amp;usg=AFQjCNENajMy-V5hRGZsiwPlAt3JMH7pzw\">Law Quill Academy<\/a>. <span class=\"il\">Annette<\/span> used to do theatre and professional comedy, which is not so different from the legal field if we are all being honest. <span class=\"il\">Annette<\/span> can be found on <a href=\"https:\/\/www.linkedin.com\/in\/annettechoti\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.linkedin.com\/in\/annettechoti\/&amp;source=gmail&amp;ust=1605627652987000&amp;usg=AFQjCNEgTJ10PXwFqUCUJ2V1QsDFGrvj1Q\">LinkedIn <\/a>or at <a href=\"mailto:annette@lawquill.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"il\">annette<\/span>@lawquill.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"summary\">Here is a quick guide for image sizing for social media in 2021, so get it while it\u2019s hot!!<\/p>\n","protected":false},"author":139313,"featured_media":16247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[114,515],"tags":[9275,8420,8525,471,9272,6407,8999,6752,9281,9278,4947,112,164,787],"class_list":["post-19358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-law-firms","category-social-media","tag-ads","tag-annette-choti","tag-digital-marketing","tag-facebook","tag-image-sizing","tag-instagram","tag-lawquill","tag-linkedin","tag-photo-sizing","tag-photos","tag-seo","tag-small-law-firms","tag-social-media","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - 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