{"id":20240,"date":"2021-07-21T10:50:21","date_gmt":"2021-07-21T14:50:21","guid":{"rendered":"https:\/\/gutenberg-atl.staging.breakingmedia.com\/legal-innovation-center\/?p=20240"},"modified":"2021-08-02T14:42:42","modified_gmt":"2021-08-02T18:42:42","slug":"how-to-get-five-google-stars-under-your-law-firms-name","status":"publish","type":"post","link":"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/07\/21\/how-to-get-five-google-stars-under-your-law-firms-name\/","title":{"rendered":"How To Get Five Google Stars Under Your Law Firm&#8217;s Name"},"content":{"rendered":"<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19973 alignright\" src=\"https:\/\/abovethelaw.com\/wp-content\/uploads\/sites\/4\/2021\/07\/july21lineup.jpg\" alt=\"\" width=\"305\" height=\"208\" srcset=\"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2021\/07\/july21lineup.jpg 600w, https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2021\/07\/july21lineup-300x205.jpg 300w\" sizes=\"auto, (max-width: 305px) 100vw, 305px\" \/>When a consumer searches for an attorney online, they see a few choice listings sitting at the top, showcased with five stars underneath their names. Being featured at the top like this is definitely the place to attract the attention of potential clients, and it will gain any business more coveted clicks. So, how can <\/span><i><span style=\"font-weight: 400\">your <\/span><\/i><span style=\"font-weight: 400\">company rise to the top of the search engine like this? There are a few basic steps to push your law firm to the top and gain those attractive stars under your name.<\/span><\/p>\n<h3><strong>Review Guidelines\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">If you earn real reviews for a service or product, Google displays stars, but they want to avoid bogus reviews, posted by fake customers. Because of this, Google has drafted reasonable guidelines for posting reviews on your website using \u201cschema markup.\u201d Schemas are codes that connect with online information like reviews, business information or attributes. Following these rules closely on your website will make it more likely that your reviews will be solid in Google\u2019s eyes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Clients should be able to share true feedback &#8212; both positive and negative.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use reviews that originated from your own website and avoid using reviews imported from other sites.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Make sure the reviews you mark up with schema are accessible to consumers<\/span><\/li>\n<\/ul>\n<h3><strong>Get More Google Review Stars\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">When trying to get more Google review stars, the initial step is to ask for reviews from clients. Ask each and every client for a review when wrapping up a transaction, because quantity matters. Each review should be unique, new, and previously unpublished. Display these reviews with a different one on every relevant page of your website. Assemble the essential information: the client\u2019s name, review date, the body of text and star count. Then, you can take your reviews and use schema markup to maximize your chances in the search results.\u00a0<\/span><\/p>\n<h3><strong>Use Schema Markup Strategies<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">There are various uses for Schema markup, and here are some tips for using it:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In WordPress, switch from visual to text editing, using the specific code. The WordPress Schema plugin will help you do this. For more assistance with Schema, visit <\/span><a href=\"https:\/\/schema.org\/\"><span style=\"font-weight: 400\">their website.<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Make use of Google\u2019s <\/span><a href=\"http:\/\/www.google.com\/webmasters\/tools\/richsnippets\"><span style=\"font-weight: 400\">Data Testing Tool<\/span><\/a><span style=\"font-weight: 400\"> to assess your work and check for mistakes.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Confirm that your changes will be properly indexed by submitting your <\/span><a href=\"https:\/\/www.webfx.com\/blog\/seo\/what-is-an-xml-sitemap\/\"><span style=\"font-weight: 400\">XML sitemap<\/span><\/a><span style=\"font-weight: 400\"> into the Google Webmaster Tools again.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">After 5-7 days, conduct an organic search to verify that your changes were successful.\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>Try Trusted Review Sites<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Google recognizes certain trusted review sites as solid places for gathering legitimate consumer reviews. Each of these review sites uses methods to ensure that reviews include trustworthy feedback from real clients or customers. Start using a few of these trusted review sites and request your clients to leave reviews for you at these places. (Make it easy for them by including a link in a wrap-up email.) <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/2375474?hl=en-GB\"><span style=\"font-weight: 400\">Google has a list <\/span><\/a><span style=\"font-weight: 400\">of trusted review sites; here are a few of the best review sites for both your law firm and many other types of businesses:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">FindLaw<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Justia<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Avvo<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Better Business Bureau<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Trustpilot<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lawyers.com<\/span><\/li>\n<\/ul>\n<h3><strong>Build Website Authority<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">A real connection exists between your law firm\u2019s website\u2019s \u201csite authority\u201d and the way Google notices your star ratings. The strength of your website translates into the site authority rating, so enhance your website\u2019s site authority by keeping it valuable to visitors, creating relevant links, and inserting SEO as appropriate. To improve your site\u2019s authority, you must prove that your website shares reliable information, and that you have the expertise to back up your quality content. Boosting site authority cannot be accomplished in a few days; it takes time, but here are four ways to strengthen your site\u2019s authority:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><b>Create quality content. <\/b><span style=\"font-weight: 400\">Write useful content that consumers need. Begin a blog that speaks to your unique audience. Update old content, and write more evergreen content (material that will be useful for the long-term.) <\/span><a href=\"https:\/\/lawquill.com\/seo-content-audit-for-your-law-firms-website\/\"><span style=\"font-weight: 400\">Conduct a content audit,<\/span><\/a><span style=\"font-weight: 400\"> clearing out duplicate or obsolete material.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Include links. <\/b><span style=\"font-weight: 400\">Promote your content with <\/span><a href=\"https:\/\/lawquill.com\/why-small-law-firm-content-marketing-is-critical\/\"><span style=\"font-weight: 400\">content marketing<\/span><\/a><span style=\"font-weight: 400\"> strategies. Offer to write guest posts that gain you backlinks. Add posts and comments to LinkedIn and other professional group threads.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Stay active on social media. <\/b><span style=\"font-weight: 400\">Create a presence and following on social media platforms where your target audience is. Schedule your blog posts, articles, and social media content. Make use of paid advertising. <\/span><a href=\"https:\/\/lawquill.com\/law-firm-marketing-activities-to-do-every-day\/\"><span style=\"font-weight: 400\">Show thought leadership.\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><b>Build law firm recognition. <\/b><span style=\"font-weight: 400\">Ask for and post client testimonials. Gain positive reviews. Request endorsements from LinkedIn connections. Promote your local visibility. Speak at community events. <\/span><a href=\"https:\/\/lawquill.com\/become-an-expert-legal-source\/\"><span style=\"font-weight: 400\">Become an expert legal source.\u00a0<\/span><\/a><\/li>\n<\/ol>\n<h3><strong>Expand Your Star Ratings<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Apart from using schema markup or relying on Google\u2019s ever-changing algorithm, there are some key steps you can take to achieve more favorable star ratings.\u00a0<\/span><\/p>\n<h5><strong>Build Quantity<\/strong><\/h5>\n<p><span style=\"font-weight: 400\">It is simple math: the more reviews you have, the better your accumulated average. If you are just launching your business, focus on gathering an abundance of reviews. Every law firm can make review requests an automatic part of wrapping up a case.\u00a0<\/span><\/p>\n<h5><strong>Stay Client-Focused<\/strong><\/h5>\n<p><span style=\"font-weight: 400\">Great service equals great reviews. Even if a client\u2019s case does not have a desired outcome,\u00a0 your law firm can still control how clients are treated. This commitment to quality and compassionate service is usually reflected in client reviews.\u00a0<\/span><\/p>\n<h5><strong>Respond to Reviews<\/strong><\/h5>\n<p><span style=\"font-weight: 400\">Whether the review is positive or negative, responding to your Google reviews is a wise move. Responding consistently helps visitors see that you care to connect online with your clients. Negative reviews can be disheartening, because they paint an unfavorable picture and they bring down your average rating. However, law firms do sometimes get negative reviews, and if a client writes a negative review do not ignore it. Here are some things to consider when responding to a negative review:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Take a breath and take your time. Never respond immediately or emotionally to a negative review.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Research the client\u2019s situation. What exactly happened here?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Consider your response with an attitude of empathy.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create a first draft before posting your response.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Be brief; keep your response to three to four sentences.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">If possible, contact the unhappy client by email or phone. After you reach out,\u00a0 some clients decide to change a review, sensing that you handled their issue well.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Whatever the outcome, move on and stay focused on the things you can control.<\/span><\/li>\n<\/ol>\n<h3><strong>Conclusion<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Earning a stash of excellent star ratings takes time, and any law firm must develop the habit of asking clients to write reviews. Be sure to create an account with trusted review sites, which gives your clients another way to find you. Build your site\u2019s authority by gaining backlinks and creating valuable content for consumers and potential clients. Adding schema to your website, staying client-focused and providing quality service are all part of gathering great reviews, too. As an attorney, be sure to examine the <\/span><a href=\"https:\/\/www.americanbar.org\/\"><span style=\"font-weight: 400\">ABA ethics rules<\/span><\/a><span style=\"font-weight: 400\"> regarding client reviews and marketing, and be aware of your state\u2019s guidelines.\u00a0\u00a0\u00a0<\/span><\/p>\n<h3><strong>This Week\u2019s Action Step:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Add a client review request to your client wrap-up email, providing a convenient link to do so.<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><span class=\"il\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16913\" src=\"https:\/\/abovethelaw.com\/wp-content\/uploads\/sites\/4\/2020\/11\/Headshot-Annette-Choti-1.png\" alt=\"\" width=\"143\" height=\"185\" srcset=\"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2020\/11\/Headshot-Annette-Choti-1.png 1545w, https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2020\/11\/Headshot-Annette-Choti-1-232x300.png 232w, https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2020\/11\/Headshot-Annette-Choti-1-791x1024.png 791w, https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2020\/11\/Headshot-Annette-Choti-1-768x994.png 768w, https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2020\/11\/Headshot-Annette-Choti-1-1187x1536.png 1187w\" sizes=\"auto, (max-width: 143px) 100vw, 143px\" \/><em>Annette<\/em><\/span><em> Choti graduated from law school 20 years ago, and is now the CEO &amp; Owner of <a href=\"http:\/\/www.lawquill.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.lawquill.com&amp;source=gmail&amp;ust=1605627652987000&amp;usg=AFQjCNFH4b8_1LNtxW9C7UYrl2Av0z0cXA\">Law Quill<\/a>, a legal digital marketing agency focused on small and solo law firms. <a href=\"http:\/\/www.lawquill.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.lawquill.com&amp;source=gmail&amp;ust=1605627652987000&amp;usg=AFQjCNFH4b8_1LNtxW9C7UYrl2Av0z0cXA\">Law Quill<\/a> is the only legal digital marketing agency that provides unique, SEO-optimized content, pre-packaged content, and courses for lawyers to learn SEO themselves through <a href=\"https:\/\/lawquill.com\/law-quill-academy\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/lawquill.com\/law-quill-academy\/&amp;source=gmail&amp;ust=1605627652987000&amp;usg=AFQjCNENajMy-V5hRGZsiwPlAt3JMH7pzw\">Law Quill Academy<\/a>. <span class=\"il\">Annette<\/span> used to do theatre and professional comedy, which is not so different from the legal field if we are all being honest. <span class=\"il\">Annette<\/span> can be found on <a href=\"https:\/\/www.linkedin.com\/in\/annettechoti\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.linkedin.com\/in\/annettechoti\/&amp;source=gmail&amp;ust=1605627652987000&amp;usg=AFQjCNEgTJ10PXwFqUCUJ2V1QsDFGrvj1Q\">LinkedIn <\/a>or at <a href=\"mailto:annette@lawquill.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"il\">annette<\/span>@lawquill.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"summary\">There are a few basic steps to push your law firm to the top and gain those attractive stars under your name. Click here to learn more!<\/p>\n","protected":false},"author":139313,"featured_media":19973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[114,8825],"tags":[1232,9437,1042,8423,9434,4947,112,2516],"class_list":["post-20240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-law-firms","category-websites","tag-google","tag-google-reviews","tag-law-firm-websites","tag-search-engine-optimization","tag-search-engines","tag-seo","tag-small-law-firms","tag-websites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Get Five Google Stars Under Your Law Firm&#039;s Name - Above The Law&#039;s Legal Tech Non-Event<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/07\/21\/how-to-get-five-google-stars-under-your-law-firms-name\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Get Five Google Stars Under Your Law Firm&#039;s Name - Above The Law&#039;s Legal Tech Non-Event\" \/>\n<meta property=\"og:description\" content=\"There are a few basic steps to push your law firm to the top and gain those attractive stars under your name. Click here to learn more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/07\/21\/how-to-get-five-google-stars-under-your-law-firms-name\/\" \/>\n<meta property=\"og:site_name\" content=\"Above The Law&#039;s Legal Tech Non-Event\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-21T14:50:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-02T18:42:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2021\/07\/july21lineup.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Annette Choti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Annette Choti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/07\/21\/how-to-get-five-google-stars-under-your-law-firms-name\/\",\"url\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/07\/21\/how-to-get-five-google-stars-under-your-law-firms-name\/\",\"name\":\"How To Get Five Google Stars Under Your Law Firm's Name - Above The Law&#039;s Legal Tech Non-Event\",\"isPartOf\":{\"@id\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/07\/21\/how-to-get-five-google-stars-under-your-law-firms-name\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/07\/21\/how-to-get-five-google-stars-under-your-law-firms-name\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2021\/07\/july21lineup.jpg\",\"datePublished\":\"2021-07-21T14:50:21+00:00\",\"dateModified\":\"2021-08-02T18:42:42+00:00\",\"author\":{\"@id\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/#\/schema\/person\/d1a5328e6411ed2b429591d3fc6c158a\"},\"breadcrumb\":{\"@id\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/07\/21\/how-to-get-five-google-stars-under-your-law-firms-name\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/07\/21\/how-to-get-five-google-stars-under-your-law-firms-name\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/07\/21\/how-to-get-five-google-stars-under-your-law-firms-name\/#primaryimage\",\"url\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2021\/07\/july21lineup.jpg\",\"contentUrl\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2021\/07\/july21lineup.jpg\",\"width\":600,\"height\":410},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/07\/21\/how-to-get-five-google-stars-under-your-law-firms-name\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Get Five Google Stars Under Your Law Firm&#8217;s Name\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/#website\",\"url\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/\",\"name\":\"Above The Law&#039;s Legal Tech Non-Event\",\"description\":\"A Legal Tech Adoption Guide For Perplexed Lawyers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/#\/schema\/person\/d1a5328e6411ed2b429591d3fc6c158a\",\"name\":\"Annette Choti\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dcb44e98cfdeb03d53a1736486f1788d578a333fc87a8ad519c726c0ac9696e9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dcb44e98cfdeb03d53a1736486f1788d578a333fc87a8ad519c726c0ac9696e9?s=96&d=mm&r=g\",\"caption\":\"Annette Choti\"},\"description\":\"Annette Choti graduated from law school 20 years ago, and is now the CEO &amp; 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