{"id":22076,"date":"2021-11-15T14:10:26","date_gmt":"2021-11-15T19:10:26","guid":{"rendered":"https:\/\/gutenberg-atl.staging.breakingmedia.com\/legal-innovation-center\/?p=22076"},"modified":"2021-11-15T14:10:26","modified_gmt":"2021-11-15T19:10:26","slug":"why-law-firm-seo-is-crucial-for-lawyers","status":"publish","type":"post","link":"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/11\/15\/why-law-firm-seo-is-crucial-for-lawyers\/","title":{"rendered":"Why Law Firm SEO Is Crucial For Lawyers"},"content":{"rendered":"<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-17687 alignright\" src=\"https:\/\/abovethelaw.com\/wp-content\/uploads\/sites\/4\/2021\/02\/TopPodcastsJan21.jpg\" alt=\"\" width=\"283\" height=\"194\" srcset=\"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2021\/02\/TopPodcastsJan21.jpg 600w, https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2021\/02\/TopPodcastsJan21-300x205.jpg 300w\" sizes=\"auto, (max-width: 283px) 100vw, 283px\" \/>Since 93% of all online searches begin with a search engine, it is crucial to improve your law firm\u2019s position in the search page results. Using law firm SEO is one of the best ways to achieve higher ranking in the search results. This results in more traffic, which leads to more clients. Exploring and employing law firm SEO in strategic ways can also give your company a critical advantage over the competition.<\/span><\/p>\n<h3><strong>What is SEO? A Quick Refresher\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">SEO is a common digital marketing buzzword, but what is it exactly, and why is it important? Search engine optimization, or SEO, works like a map that helps potential clients find your website and the automated search engine bots categorize what you offer on your site. The purpose of law firm SEO is for your company to be found on the first page of search engine results pages (SERPs) and as high on the page as possible. Law firm SEO can shine a spotlight on your law firm, even if it sits in a sea of competition.\u00a0<\/span><\/p>\n<h3><strong>Why Law Firm SEO Matters\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">SEO is important because it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Boosts your website in the SERPs, where 96% of people start looking for an attorney.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Establishes<\/span><a href=\"https:\/\/lawquill.com\/understanding-eat-and-seo-wait-what\/\"><span style=\"font-weight: 400\"> EAT (expertise, authority and trustworthiness)<\/span><\/a><span style=\"font-weight: 400\"> in the eyes of Google and prospective clients.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Gives your law firm an edge over your competitors.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Helps <\/span><a href=\"https:\/\/lawquill.com\/your-law-firms-branding-matters\/\"><span style=\"font-weight: 400\">build your brand<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Spotlights your law firm to local consumers.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Maximizes your organic search rankings, which are results achieved without the use of paid ads.<\/span><\/li>\n<\/ul>\n<h3><strong>How Your Law Firm Can Improve its SEO<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Your law firm may have an excellent team and quality services, but modern law firms need to stand out in the digital landscape. In order to surpass your competitors, you want to rank higher in search results. Law firm SEO may be the missing piece to your marketing plan that will boost you past other firms. Here are some ways to start using SEO to grow your law firm\u2019s business.\u00a0<\/span><\/p>\n<h5><strong>Create Relevant and Useful Content<\/strong><\/h5>\n<p><span style=\"font-weight: 400\">The material, or content, you create for your website or blog is an important part of your SEO strategy. Relevant, informative content attracts potential clients who are searching for answers to their legal questions and concerns. This same quality content tells the search engine bots that you have valuable information on your website. The more time visitors spend on your website, the more significant your site appears to the search bots. Ideally, your website and blog will be user-friendly and helpful to your human visitors while simultaneously containing key elements that thrill the search bots. Articles, blog posts, videos, images, tutorials, and social media content all make both people and bots happy, so consider the following content marketing tips:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Publish content that is easy to read with lots of white space.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Include relevant images, video clips, and infographics.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Add <\/span><a href=\"https:\/\/lawquill.com\/create-killer-meta-tags-for-your-law-firms-website\/\"><span style=\"font-weight: 400\">metadata <\/span><\/a><span style=\"font-weight: 400\">that gives you additional \u201cfree\u201d SEO boosts.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use relevant keywords where it sounds natural, never stuffed.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Optimize SEO by using keywords and phrases, but do not overuse them as it can degrade the quality of your site.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Focus on using one or two keywords or phrases on each page of content.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Keep content fresh, valuable and shareable.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Add evergreen (i.e. long-term, long-lasting) content that requires less updating.\u00a0<\/span><\/li>\n<\/ul>\n<h5><strong>Utilize On-Page SEO<\/strong><\/h5>\n<p><span style=\"font-weight: 400\">On-Page SEO refers to additional items that are within your control, such as the HTML components. Although they are small and may seem relatively hidden at times, the following elements can be rich sources of SEO power:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Title Tags. <\/b><span style=\"font-weight: 400\">Each page\u2019s title tag tells the search engines what is contained on the page, and a title tag should be 70 characters or fewer.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Meta Description. <\/b><span style=\"font-weight: 400\">This tells both your website visitors and the search engines more about what the page contains, in a slightly longer phrase than the title tag.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Sub-headings <\/b><span style=\"font-weight: 400\">such as H1, H2 and H3 make your content easier to read and can improve your SEO efforts.<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/lawquill.com\/benefits-of-internal-links-on-law-firm-websites\/\"><b>Internal Links<\/b><\/a><span style=\"font-weight: 400\">. These link your content to other material on your site, which creates a helpful web for search bots to trace.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>ALT tags and image names. <\/b><span style=\"font-weight: 400\">When you use images on your blog or website, you can include a phrase or keyword in the appropriate box. This helps search engines identify and index your images. If you tag the photo of your legal team as \u201cDenver law firm\u201d it may boost your website up in the rankings when individuals are searching for a law firm in Denver.<\/span><\/li>\n<\/ul>\n<h5><strong>Take Advantage of Off-Page SEO<\/strong><\/h5>\n<p><span style=\"font-weight: 400\">Off-page SEO refers to the strategies you use online in places other than your website, such as social media and review sites. Although you have less control over off-page SEO, it is still important to your marketing plan because it affects your search engine rankings. Off-page SEO includes strategies such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Gaining likes and follows on social media<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Obtaining backlinks from other sites<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Building brand awareness<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Exploring local SEO through Google My Business<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Participating in forums, podcasts, guest blogging, and the like<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/lawquill.com\/how-to-get-more-5-star-reviews-for-your-law-firm\/\"><span style=\"font-weight: 400\">Earning 5-star reviews<\/span><\/a><\/li>\n<\/ul>\n<h5><strong>Improve Your Website<\/strong><\/h5>\n<p><span style=\"font-weight: 400\">Search engines favor websites that are mobile-friendly and quick-loading. If your website is not both, your rankings will suffer. Websites that contain broken links or that have stale and outdated content get low marks from Google (low EAT scores). If you have not <\/span><a href=\"https:\/\/lawquill.com\/do-you-need-to-update-your-law-firms-website\/\"><span style=\"font-weight: 400\">updated your website <\/span><\/a><span style=\"font-weight: 400\">in months or years, it may be time to consider a <\/span><a href=\"https:\/\/lawquill.com\/seo-content-audit-for-your-law-firms-website\/\"><span style=\"font-weight: 400\">website content audit<\/span><\/a><span style=\"font-weight: 400\">, a process that takes inventory of your content, fixes broken links, and revises your website to ensure a stellar first impression to prospective clients.\u00a0<\/span><\/p>\n<h5><strong>Track Metrics<\/strong><\/h5>\n<p><span style=\"font-weight: 400\">After you spend time improving your SEO, you should track important metrics to determine if your efforts are paying off. You can track your metrics through <\/span><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\"><span style=\"font-weight: 400\">Google Analytics,<\/span><\/a><span style=\"font-weight: 400\"> and find out specifically where you need to make changes. Important metrics to track include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Traffic Types (where your visitors are coming from)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lead Types (how your visitors are contacting you)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Traffic Quality (measuring the time people spend on your website)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Bounce Rate (how long individuals stay on your website before leaving)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Keyword Conversion Rates (discovering how various keywords are performing)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Popular Pages (which pages are most viewed and appear most valuable to your visitors)<\/span><\/li>\n<\/ul>\n<h3><strong>Conclusion\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">SEO is a hot marketing term for good reason. Using SEO strategies can give your business an organic boost in the SERPs and cause your law firm to stand above your competition. Individuals <\/span><a href=\"https:\/\/lawquill.com\/consumer-journey-to-find-a-law-firm\/\"><span style=\"font-weight: 400\">start looking online<\/span><\/a><span style=\"font-weight: 400\"> first when they are searching for an attorney, so it is crucial that your law firm stands out and gets noticed. Once you build your SEO strategy, you can create content that maximizes your use of on- and off-page strategies. Building links, watching metrics, and keeping a user-friendly, updated website can make SEO an effective part of your law firm\u2019s marketing plan.\u00a0<\/span><\/p>\n<hr \/>\n<p><span class=\"il\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16913\" src=\"https:\/\/abovethelaw.com\/wp-content\/uploads\/sites\/4\/2020\/11\/Headshot-Annette-Choti-1.png\" alt=\"\" width=\"143\" height=\"185\" srcset=\"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2020\/11\/Headshot-Annette-Choti-1.png 1545w, https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2020\/11\/Headshot-Annette-Choti-1-232x300.png 232w, https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2020\/11\/Headshot-Annette-Choti-1-791x1024.png 791w, https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2020\/11\/Headshot-Annette-Choti-1-768x994.png 768w, https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2020\/11\/Headshot-Annette-Choti-1-1187x1536.png 1187w\" sizes=\"auto, (max-width: 143px) 100vw, 143px\" \/><em>Annette<\/em><\/span><em> Choti graduated from law school 20 years ago, and is now the CEO &amp; Owner of <a href=\"http:\/\/www.lawquill.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.lawquill.com&amp;source=gmail&amp;ust=1605627652987000&amp;usg=AFQjCNFH4b8_1LNtxW9C7UYrl2Av0z0cXA\">Law Quill<\/a>, a legal digital marketing agency focused on small and solo law firms. <a href=\"http:\/\/www.lawquill.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.lawquill.com&amp;source=gmail&amp;ust=1605627652987000&amp;usg=AFQjCNFH4b8_1LNtxW9C7UYrl2Av0z0cXA\">Law Quill<\/a> is the only legal digital marketing agency that provides unique, SEO-optimized content, pre-packaged content, and courses for lawyers to learn SEO themselves through <a href=\"https:\/\/lawquill.com\/law-quill-academy\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/lawquill.com\/law-quill-academy\/&amp;source=gmail&amp;ust=1605627652987000&amp;usg=AFQjCNENajMy-V5hRGZsiwPlAt3JMH7pzw\">Law Quill Academy<\/a>. <span class=\"il\">Annette<\/span> used to do theatre and professional comedy, which is not so different from the legal field if we are all being honest. <span class=\"il\">Annette<\/span> can be found on <a href=\"https:\/\/www.linkedin.com\/in\/annettechoti\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.linkedin.com\/in\/annettechoti\/&amp;source=gmail&amp;ust=1605627652987000&amp;usg=AFQjCNEgTJ10PXwFqUCUJ2V1QsDFGrvj1Q\">LinkedIn <\/a>or at <a href=\"mailto:annette@lawquill.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"il\">annette<\/span>@lawquill.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"summary\">Most people begin their search for an attorney online. Law firm SEO is one of the best ways to ensure you are found by prospective clients. <\/p>\n","protected":false},"author":139313,"featured_media":18143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8417,114],"tags":[8420,8525,8999,8423,4947,112],"class_list":["post-22076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-small-law-firms","tag-annette-choti","tag-digital-marketing","tag-lawquill","tag-search-engine-optimization","tag-seo","tag-small-law-firms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Law Firm SEO Is Crucial For Lawyers - Above The Law&#039;s Legal Tech Non-Event<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/11\/15\/why-law-firm-seo-is-crucial-for-lawyers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Law Firm SEO Is Crucial For Lawyers - Above The Law&#039;s Legal Tech Non-Event\" \/>\n<meta property=\"og:description\" content=\"Most people begin their search for an attorney online. Law firm SEO is one of the best ways to ensure you are found by prospective clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/11\/15\/why-law-firm-seo-is-crucial-for-lawyers\/\" \/>\n<meta property=\"og:site_name\" content=\"Above The Law&#039;s Legal Tech Non-Event\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-15T19:10:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2021\/03\/march21lineup.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Annette Choti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Annette Choti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/11\/15\/why-law-firm-seo-is-crucial-for-lawyers\/\",\"url\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/11\/15\/why-law-firm-seo-is-crucial-for-lawyers\/\",\"name\":\"Why Law Firm SEO Is Crucial For Lawyers - Above The Law&#039;s Legal Tech Non-Event\",\"isPartOf\":{\"@id\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/11\/15\/why-law-firm-seo-is-crucial-for-lawyers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/11\/15\/why-law-firm-seo-is-crucial-for-lawyers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2021\/03\/march21lineup.jpg\",\"datePublished\":\"2021-11-15T19:10:26+00:00\",\"dateModified\":\"2021-11-15T19:10:26+00:00\",\"author\":{\"@id\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/#\/schema\/person\/d1a5328e6411ed2b429591d3fc6c158a\"},\"breadcrumb\":{\"@id\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/11\/15\/why-law-firm-seo-is-crucial-for-lawyers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/11\/15\/why-law-firm-seo-is-crucial-for-lawyers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/11\/15\/why-law-firm-seo-is-crucial-for-lawyers\/#primaryimage\",\"url\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2021\/03\/march21lineup.jpg\",\"contentUrl\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2021\/03\/march21lineup.jpg\",\"width\":600,\"height\":410},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/11\/15\/why-law-firm-seo-is-crucial-for-lawyers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Law Firm SEO Is Crucial For Lawyers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/#website\",\"url\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/\",\"name\":\"Above The Law&#039;s Legal Tech Non-Event\",\"description\":\"A Legal Tech Adoption Guide For Perplexed Lawyers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/#\/schema\/person\/d1a5328e6411ed2b429591d3fc6c158a\",\"name\":\"Annette Choti\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dcb44e98cfdeb03d53a1736486f1788d578a333fc87a8ad519c726c0ac9696e9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dcb44e98cfdeb03d53a1736486f1788d578a333fc87a8ad519c726c0ac9696e9?s=96&d=mm&r=g\",\"caption\":\"Annette Choti\"},\"description\":\"Annette Choti graduated from law school 20 years ago, and is now the CEO &amp; Owner of Law Quill, a legal digital marketing agency focused on small and solo law firms. 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