{"id":22271,"date":"2021-11-30T13:32:57","date_gmt":"2021-11-30T18:32:57","guid":{"rendered":"https:\/\/gutenberg-atl.staging.breakingmedia.com\/legal-innovation-center\/?p=22271"},"modified":"2022-09-09T13:05:13","modified_gmt":"2022-09-09T17:05:13","slug":"why-crm-software-should-be-the-hub-of-your-firms-marketing-plan","status":"publish","type":"post","link":"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/11\/30\/why-crm-software-should-be-the-hub-of-your-firms-marketing-plan\/","title":{"rendered":"Why CRM Software Should Be The Hub Of Your Firm\u2019s Marketing Plan"},"content":{"rendered":"

\"\"<\/a>Customer relationship management software is more important than ever, since the coronavirus pandemic has effectively pushed law firms into digital intake models.<\/span><\/p>\n

In this episode of the Non-Eventcast, we talk about the value of CRM software with a few experts in the field.\u00a0\u00a0<\/span><\/p>\n

First, Cain Elliot of Filevine, Matt Spiegel of Lawmatics and Nick Werker of Answering Legal tell us that the right time to start listening to Christmas music is probably … never (3:08).\u00a0\u00a0<\/span><\/p>\n

Then, we talk about why it took so long for front office software to enter the legal tech landscape (5:29).\u00a0 We also address use cases for CRM in law offices (21:01), and the value of CRM systems for law firms (27:16).\u00a0<\/span><\/p>\n

Lastly, each panelist lists their favorite CRM feature (33:58).<\/span><\/p>\n

Modern law firms are client-focused and build out effective client journeys that convert leads. Listen to this podcast to learn how your firm can leverage CRM software to join this group. \u00a0<\/span><\/p>\n

(And once you\u2019re done, feel free to fill out the form at the bottom of this post to download the CRM Buyers Guide, brought to you by Above the Law and Legal Tech Publishing.)<\/span><\/p>\n