{"id":22382,"date":"2021-12-08T14:24:49","date_gmt":"2021-12-08T19:24:49","guid":{"rendered":"https:\/\/gutenberg-atl.staging.breakingmedia.com\/legal-innovation-center\/?p=22382"},"modified":"2021-12-08T14:24:49","modified_gmt":"2021-12-08T19:24:49","slug":"content-gap-analysis-for-your-law-firm-website","status":"publish","type":"post","link":"https:\/\/abovethelaw.com\/legal-innovation-center\/2021\/12\/08\/content-gap-analysis-for-your-law-firm-website\/","title":{"rendered":"Content Gap Analysis For Your Law Firm Website"},"content":{"rendered":"

\"\"Your law firm uses its online content to answer popular questions about legal issues and to attract prospective clients. But there could be a problem in your firm\u2019s cyber world: a content gap. A content gap is the difference between what people are searching for online and what they are actually finding. Your law firm\u2019s website needs to contain the information potential clients are looking to find. You need to ensure you do not have any content gaps that leave your potential clients without answers, and without your firm\u2019s website in their search results. So, how does your law firm tackle this mysterious gap? How do you even know if you have a gap? By doing a content gap analysis.<\/span><\/p>\n

What Is a Content Gap Analysis?<\/strong><\/h3>\n

A content gap analysis involves a series of steps used to examine what your firm\u2019s potential clients need, inventory the content you have, and fill in the gaps where necessary. While a content gap exists across all fields and businesses, you only need to fill in the gap that exists in your law firm\u2019s sphere of influence and expertise, including your website, blog, emails, and all social channels. This process will help you discover content you are missing, including relevant topics your competitors are covering.\u00a0<\/span><\/p>\n

Why You Need to Conduct a Content Gap Analysis<\/strong><\/h3>\n

There are two important reasons for a content gap analysis: to reach potential clients on their \u201cpurchase journey\u201d and to use search engine optimization (SEO) to your fullest advantage.<\/span><\/p>\n

Reach More Potential Clients<\/strong><\/h5>\n

The content gap is a void between firm and potential client, where you are not addressing the client\u2019s needs. One of the primary goals for content is to help clients with relevant information so they stay loyal to you and away from your competitors. Engaging in a content gap analysis will allow you to fill in the holes so that potential clients find you easier and remain on your website longer. The analysis will also help you learn if your content is converting quality leads into new clients.<\/span><\/p>\n

Use SEO to Your Fullest Advantage<\/strong><\/h5>\n

In order to use SEO to your benefit, your content needs to rank higher on search page results than your competitors\u2019 content. You can identify your best ranked content with a content gap analysis, and learn how to improve other topic rankings. Content gap analysis allows you to clearly see how your keywords are performing. It also shows you:<\/span><\/p>\n