{"id":2290,"date":"2018-02-01T10:43:33","date_gmt":"2018-02-01T15:43:33","guid":{"rendered":"https:\/\/gutenberg-atl.staging.breakingmedia.com\/legal-innovation-center\/?p=2290"},"modified":"2018-02-01T10:43:33","modified_gmt":"2018-02-01T15:43:33","slug":"changing-attitudes-to-technology-starts-with-incentives","status":"publish","type":"post","link":"https:\/\/abovethelaw.com\/legal-innovation-center\/2018\/02\/01\/changing-attitudes-to-technology-starts-with-incentives\/","title":{"rendered":"Changing Attitudes to Technology Starts with Incentives"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1798\" src=\"https:\/\/abovethelaw.com\/wp-content\/uploads\/sites\/4\/2017\/12\/Ivy-IMG_3968-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2017\/12\/Ivy-IMG_3968-200x300.jpg 200w, https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2017\/12\/Ivy-IMG_3968-768x1152.jpg 768w, https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2017\/12\/Ivy-IMG_3968-683x1024.jpg 683w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Technologists seem mystified that lawyers don\u2019t embrace efficiency-enhancing innovations. Despite our reluctance to face it, as lawyers, we need look no further than our rewards structure to see why. Billable hours reward inefficiency. And that rewards structure has remained in place with the help of <a href=\"http:\/\/www.intelligentediting.com\/resources\/exploring-the-ethical-duty-of-technological-competence-part-ii\/\">ethical fading<\/a>. We think that we\u2019re simply using the existing business model for our benefit. We use our history and familiarity with the billable hour framework to ignore that our goals and our clients&#8217; goals are at cross-purposes.<\/p>\n<p>Most analysis of the stymying effects and unintended consequences of the billable hour leads to the conclusion that we should eventually extinguish it and move on to alternative fee arrangements. Still, the billable hour model is ingrained in our culture and our business. What if we didn\u2019t have to change everything? What if we only <em>shifted something<\/em>?<\/p>\n<p>Consider shifting our focus to realization rates\u2014a metric that most firms already calculate\u2014instead. I posit that tying realization rates to compensation would align lawyer goals with client goals. Ultimately, it would encourage efficiency. This suggestion seems indirect and attenuated, but it&#8217;s non-threatening, and it just might work. It\u2019s certainly worth investigating. And this change would open the door to a culture that values change.<\/p>\n<h2>Realization Rates and the Downward Trend<\/h2>\n<p>Realization rates are a key performance indicator for firms. They matter because, unlike billable hours, which reflect hours of effort regardless of value, realization rates reflect actual income to the firm. Currently, realization rates are <a href=\"http:\/\/www.janhillcopywriter.com\/wp-content\/uploads\/2014\/04\/Clio_Realization_Rates.pdf\">falling<\/a>.<\/p>\n<p>According to the <a href=\"http:\/\/legalexecutiveinstitute.com\/wp-content\/uploads\/2017\/10\/2017-Dynamic-Law-Firms-Study.pdf\">Dynamic Law Firms Study<\/a>, some dynamic firms are bucking the downward trend in realization rates. These firms are doing two things differently: they\u2019re embracing technology to improve workflows and they\u2019re investing in improving client relationships.<\/p>\n<h2>Realization Rates Can Create an Efficiency-Driven Culture<\/h2>\n<p>The connection between embracing technology, improving client relationships, and increasing income is not an obvious one and should be explored. It\u2019s easy to simply assume that using technology would reduce billable hours, and therefore reduce the pool of possible hours that could be paid by the client. However, the reason people think that way is the nature of compensation.<\/p>\n<p>Compensation that rewards billable hours discourages efficiency. And so long as hours realized are seen as merely a subset of hours billed, change will be thwarted. Realigning our rewards system to link compensation to realization rates\u2014not just billable hours\u2014would facilitate change.<\/p>\n<p>Here\u2019s how it&#8217;s all connected:<\/p>\n<ul>\n<li>For firms, it makes sense to set compensation based on realization rates. Thus, lawyers would be rewarded based on income that the firm actually receives.<\/li>\n<li>For lawyers, it makes sense to work more efficiently, if you&#8217;re rewarded for it. If compensation is tied to realization, then it&#8217;s in a lawyer\u2019s interest to stop trying to make low-value and administrative work qualify as billable and start trying to minimize and automate that work.<\/li>\n<li>For a cultural shift to occur, individuals must embrace the shift. With this realignment, we create a culture that rewards efficient work. We incentivize individual lawyers to seek and actually adopt efficiency-enhancing innovations. Now it pays to change.<\/li>\n<li>It turns out that when firms embrace technology, their realization rates rise. More of the work that lawyers do is paid for by the client.<\/li>\n<\/ul>\n<p>It&#8217;s an all-around win. A win derived from innovation and efficiency sets up a culture of change and reinforces decisions to continue making changes. Now, we\u2019ve got a cycle and momentum.<\/p>\n<h2>Nine Areas to Align Rewards and Realization Rates<\/h2>\n<p>Tying compensation to realization rates is not radical or impossible. There are many potential areas to change to varying degrees. In 2015, <a href=\"http:\/\/www.altmanweil.com\/dir_docs\/resource\/b099e565-bb7a-4217-ae19-ccad77098829_document.pdf\">Altman Weil<\/a> outlined changes that would better align firm compensation and workflows for a focus on realization rates and efficiency. No individual change will solve everything. Not all changes must occur at once (or ever), but the more areas that change, the more cohesive and effective the cultural shift will be.<\/p>\n<h5>Data<\/h5>\n<ul>\n<li>Create a more complete and realistic picture of how timekeepers work by encouraging full-day time capture and using new timekeeping tools to make that possible.<\/li>\n<li>Demonstrate value to clients by standardizing billing descriptions and training timekeepers to write them with clients in mind.<\/li>\n<li>Determine how much time a matter should take with the use of analytics (<a href=\"https:\/\/www.clocktimizer.com\/\">Clocktimizer<\/a>). Use that data for setting expectations through accurate quotes, benchmarking, AFAs, and rewards.<\/li>\n<\/ul>\n<h5>Rewards<\/h5>\n<ul>\n<li>Send clients faster and more accurate bills by rewarding timekeepers who keep contemporaneous time records (<a href=\"https:\/\/www.timeminerapp.com\/\">Time Miner<\/a> or <a href=\"https:\/\/www.timebyping.com\/\">Ping<\/a> or <a href=\"https:\/\/www.lawsitesblog.com\/2018\/01\/zero-uses-ai-mine-billable-time-email-interview-cmo.html\">Zero<\/a>).<\/li>\n<li>Encourage delegation by rewarding partners for <a href=\"http:\/\/www.altmanweil.com\/dir_docs\/resource\/35240f8d-724d-423c-9e9b-f45c7913dbbe_document.pdf\">delegating<\/a>. Use realization rates and <a href=\"https:\/\/www.law.com\/americanlawyer\/almID\/1202794222810\/\">profit-per-partner hour<\/a> to minimize the negative effects of delegation on partner billable hour targets.<\/li>\n<li>Reward associates for working smart. Adopt technology tools that train associates (<a href=\"https:\/\/pd.hotshotlegal.com\/announcing-hotshot-pd\">HotShot<\/a>) and reduce the time spent spinning wheels on research out of fear (<a href=\"https:\/\/casetext.com\/cara\/upload\">CARA<\/a> by CaseText and <a href=\"https:\/\/rossintelligence.com\/context-specific-case-summaries\/\">EVA<\/a> by ROSS Intelligence). Clients may be willing to pay for associates if they develop better judgment and spend less time on matters.<\/li>\n<\/ul>\n<h5>Billing<\/h5>\n<ul>\n<li>Improve payment rates by using practice management and CRM tools to improve billing speed and communication with clients about bills.<\/li>\n<li>Reduce write-offs by getting associates involved in the pre-bill process. Help associates to understand how long matters should take and the impact of how time is spent.<\/li>\n<li>Minimize non-billable tasks by adopting technology tools for low-value work such as <a href=\"http:\/\/intelligentediting.com\/resources\/using-software-to-improve-realization-rates-ethically-and-efficiently\/\">proofreading<\/a> (<a href=\"http:\/\/legal.intelligentediting.com\/\">PerfectIt<\/a>) and document creation (<a href=\"https:\/\/infowaregroup.com\/\">InfoWare<\/a>).<\/li>\n<\/ul>\n<p>These aren\u2019t big, controversial, or difficult changes. There&#8217;s a good chance your firm already uses one or more of these techniques to create incentives. But check your realization rates. If they\u2019re stagnant or falling, then ask yourself whether you\u2019ve created a strong enough link to realization rates to create a cultural shift. Have you put in place enough incentives to break the habits of a lawyer\u2019s working life so they really do embrace new technology?<\/p>\n<p>Remember that these changes can be incremental. They should be palatable to everyone. None of the ideas above ask firms to go too far or to immediately move on from the billable hour. There are doubtless drawbacks\u2014firms will need to adjust to protect lawyers who work hard but have difficult clients who demand write-offs. And people will learn to game these systems, too. But these incremental steps offer the chance for progress, and we may create a new culture in the process.<\/p>\n<h2>Embracing Change and Evolving the Practice of Law<\/h2>\n<p>The short-term gains from focusing on realization rates are high, but the long-term gains are actually more substantial. That\u2019s because by targeting realization rates, firms can incentivize innovation, workflow optimization, technology adoption, and change. This helps lawyers focus their efforts on doing more substantive and valuable work more efficiently; and it should improve client relationships and renew trust.<\/p>\n<p>The legal industry is poised for transformation and another round of consolidation, and for those who don&#8217;t learn to adapt, it will be painful. But for firms who learn to embrace change and put clients first, it can be an opportunity. Targeting the culture of your firm now could be the best way to become one of the dynamic firms of the future.<\/p>\n<hr \/>\n<p><em><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-1799\" src=\"https:\/\/abovethelaw.com\/wp-content\/uploads\/sites\/4\/2017\/12\/Ivy-IMG_3968-copy-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2017\/12\/Ivy-IMG_3968-copy-150x150.jpg 150w, https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2017\/12\/Ivy-IMG_3968-copy-300x300.jpg 300w, https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2017\/12\/Ivy-IMG_3968-copy-768x768.jpg 768w, https:\/\/abovethelaw.com\/legal-innovation-center\/wp-content\/uploads\/2017\/12\/Ivy-IMG_3968-copy-1024x1024.jpg 1024w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>Ivy B. Grey is an accomplished lawyer and writer. She is the author of <a href=\"blank\">American Legal Style for PerfectIt<\/a>, which is a proofreading and editing add-in for lawyers. Ivy is also a Senior Attorney at Griffin Hamersky LLP. She focuses her practice on bankruptcy, which includes distressed transactions and some litigation. She&#8217;s been named as a Rising Star in the New York Metro Area for four consecutive years, and her significant representations include <span style=\"text-decoration: underline\">In re AMR Corp. (American Airlines)<\/span>, <span style=\"text-decoration: underline\">In re Dewey &amp; LeBoeuf LLP<\/span>, <span style=\"text-decoration: underline\">In re Eastman Kodak Company<\/span>, <span style=\"text-decoration: underline\">In re Filmed Entertainment Inc. (Columbia House)<\/span>, and <span style=\"text-decoration: underline\">In re Nortel Networks Inc.<\/span> Ivy received her J.D. from the University of Houston Law Center where she was Chief Notes &amp; Comments Editor of the Houston Business &amp; Tax Law Journal. Prior to becoming a lawyer, Ivy spent about 10 years working in public relations and advertising. You can follow Ivy on Twitter\u00a0<a href=\"https:\/\/twitter.com\/ivybgrey\">@IvyBGrey<\/a> or <a href=\"http:\/\/www.linkedin.com\/in\/ivybgrey\/\">connect with her on LinkedIn<\/a>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"summary\">Technologists seem mystified that lawyers don\u2019t embrace efficiency-enhancing innovations. Despite our reluctance to face it, as lawyers, we need look no further than our rewards structure to see why. Billable hours reward inefficiency. And that rewards structure has remained in place with the help of ethical fading. We think that we\u2019re simply using the existing [&hellip;]<\/p>\n","protected":false},"author":66714,"featured_media":1798,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2191,11],"tags":[199,1268,1494,1692,493,2034,182,329,7],"class_list":["post-2290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-ideas","category-technology","tag-billable-hour","tag-billing","tag-billing-time","tag-business-advice","tag-innovation","tag-law-and-technology","tag-legal-tech","tag-legal-technology","tag-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Changing Attitudes to Technology Starts with Incentives - Above The Law&#039;s Legal Tech Non-Event<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abovethelaw.com\/legal-innovation-center\/2018\/02\/01\/changing-attitudes-to-technology-starts-with-incentives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changing Attitudes to Technology Starts with Incentives - Above The Law&#039;s Legal Tech Non-Event\" \/>\n<meta property=\"og:description\" content=\"Technologists seem mystified that lawyers don\u2019t embrace efficiency-enhancing innovations. 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