{"id":29910,"date":"2024-02-12T17:32:16","date_gmt":"2024-02-12T22:32:16","guid":{"rendered":"https:\/\/abovethelaw.com\/?p=1034217"},"modified":"2024-02-12T17:32:16","modified_gmt":"2024-02-12T22:32:16","slug":"the-many-ways-you-can-market-your-firm","status":"publish","type":"post","link":"https:\/\/abovethelaw.com\/legal-innovation-center\/2024\/02\/12\/the-many-ways-you-can-market-your-firm\/","title":{"rendered":"The Many Ways You Can Market Your Firm"},"content":{"rendered":"

\"dollar-2891817_1280\"There are so many ways that you can market your law practice.<\/span><\/p>\n

In this podcast, we\u2019re going to try to cover them all.\u00a0 <\/span><\/p>\n

We\u2019ll fail, of course \u2014 but we\u2019d still like to provide a ton of options for attorneys and their marketing staff.\u00a0 <\/span><\/p>\n

To do it, we\u2019ve got a real-life marketing guru who built her own technology company from the ground up and now advises other business owners on marketing strategy.\u00a0 <\/span><\/p>\n

That\u2019s right \u2013 we\u2019ve got <\/span>Dani Whitestone<\/span><\/a>, exclusively on the Non-Eventcast podcast.<\/span><\/p>\n

We kick things off by talking with Dani about her background in legal technology (2:14).\u00a0 <\/span><\/p>\n

Next, we discuss how Dani\u2019s legaltech company was acquired, including the emotional toll that one goes through during that process \u2014 even when accepting a good deal (4:01)!\u00a0 <\/span><\/p>\n

We then talk over how the buying process is a very emotional one (8:31), which should help to define law firm marketing collateral.\u00a0 <\/span><\/p>\n

Next, Dani\u2019s got a recommendation for a design tool (10:57) \u2013 before she gets into the value of implementing a customer relationship management software (17:15) and how to do it right (20:29).\u00a0 <\/span><\/p>\n

Of course, we\u2019ve just gotta hit AI \u2013 so, Dani talks to Jared about how she uses AI to help plan out her schedule (22:13) and marketing collateral (25:50).\u00a0 Lastly, Dani\u2019s got some hot tips for scheduling meetings (25:09).<\/span><\/p>\n

If you want to take a fresh look at your marketing strategy, come be a fly on the wall for this conversation with a big-game marketing strategist.\u00a0<\/span><\/p>\n

Feel free to also check out our CRM Buyers Guide<\/a><\/strong> at the Non-Event for more on the latest resources. (The Non-Event is supported by vendor sponsorships.)<\/p>\n