{"id":30519,"date":"2024-05-21T12:47:10","date_gmt":"2024-05-21T16:47:10","guid":{"rendered":"https:\/\/abovethelaw.com\/?p=1060776"},"modified":"2024-05-21T12:47:10","modified_gmt":"2024-05-21T16:47:10","slug":"scarlett-johansson-openai-copycat-voice","status":"publish","type":"post","link":"https:\/\/abovethelaw.com\/legal-innovation-center\/2024\/05\/21\/scarlett-johansson-openai-copycat-voice\/","title":{"rendered":"OpenAI Made ChatGPT Sound Like Scarlett Johansson&#8230; But Is There Any Legal Problem With That?"},"content":{"rendered":"<div id=\"attachment_1060800\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1060800\" class=\"size-medium wp-image-1060800\" src=\"https:\/\/abovethelaw.com\/wp-content\/uploads\/sites\/4\/2024\/05\/GettyImages-1438669128-300x200.jpg\" alt=\"David Yurman Hosts Event With Scarlett Johansson In Support Of Lower Eastside Girls Club\" width=\"300\" height=\"200\" \/><p id=\"caption-attachment-1060800\" class=\"wp-caption-text\">(Photo by Monica Schipper\/Getty Images for David Yurman)<\/p><\/div>\n<p>OpenAI recently previewed its new ChatGPT voice &#8212; &#8220;Sky&#8221; &#8212; and several folks immediately noticed it sounded eerily like Scarlett Johansson.<\/p>\n<p>So that&#8217;s where you go when you&#8217;re trapped in the Soul Stone.<\/p>\n<p>Specifically, the new ChatGPT sounded like Scarlett Johansson from <em>Her<\/em>, where she played an artificial intelligence-driven assistant in a movie expressing the threat of emotional damage that a sufficiently developed AI could exact upon vulnerable human users.<\/p>\n<p>Apparently, OpenAI&#8217;s Sam Altman loves the movie and desperately wants his product to be inspired by it, forcing us to yet again repeat:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1060827\" src=\"https:\/\/abovethelaw.com\/wp-content\/uploads\/sites\/4\/2024\/05\/GODqqyWXkAA4LD7.jpeg\" alt=\"GODqqyWXkAA4LD7\" width=\"453\" height=\"426\" \/><\/p>\n<p>In a <a href=\"https:\/\/twitter.com\/BobbyAllyn\/status\/1792679435701014908\" target=\"_blank\" rel=\"noopener\">statement released yesterday<\/a>, Johansson claims Altman asked her to provide the voice back in September &#8212; and then again two days before releasing the demo &#8212; and she declined both times. Then OpenAI released the very, very similar sounding product anyway and Johansson called her lawyers:<\/p>\n<blockquote><p>As a result of their actions, I was forced to hire legal counsel, who wrote two letters to Mr. Altman and OpenAl, setting out what they had done and asking them to detail the exact process by which they created the &#8220;Sky&#8221; voice. Consequently, OpenAl reluctantly agreed to take down the &#8220;Sky&#8221; voice.<\/p>\n<p>In a time when we are all grappling with deepfakes and the protection of our own likeness, our own work, our own identities, I believe these are questions that deserve absolute clarity. I look forward to resolution in the form of transparency and the passage of appropriate legislation to help ensure that individual rights are protected.<\/p><\/blockquote>\n<p>If OpenAI built this voice off sampling Johansson&#8217;s voice &#8212; which is what she&#8217;s trying to surmise through counsel &#8212; then <em>someone<\/em> likely has a copyright claim. Whether it would be Johansson herself or the studios she performed the sampled work for raises more complex questions, but the company would&#8217;ve taken copyrighted work and used it without permission. Unlike the cases being brought by other creatives, arguing that AI &#8220;training&#8221; on their work constitutes a copyright claim, reappropriating clips wholesale is obviously a problem.<\/p>\n<p>Altman feeling that he had to continue to try to find a way to pay her up to a couple days before the demo&#8230; well, it&#8217;s not <em>great<\/em> evidence for OpenAI. On the other hand, maybe he&#8217;ll claim that they only got so far with non-infringing imitation and he still wanted to hire her to build out the system.<\/p>\n<p>If Sky didn&#8217;t use any of Scarlett&#8217;s audio samples, there&#8217;s not much of a case.\u00a0Kentucky Law professor Brian Frye thinks the mere sound of a voice &#8212; particularly if it&#8217;s just an impersonator &#8212; isn&#8217;t going to cut it here.<\/p>\n<div class=\"responsive-embed\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Copyright doesn\u2019t (&amp; probably can\u2019t) protect the \u201csound of your voice.\u201d IMO OpenAI is perfectly within its rights to create an SJ clone voice &amp; call it something else. That\u2019s the essence of nominative fair use. <a href=\"https:\/\/t.co\/vaFIkLrKmP\">https:\/\/t.co\/vaFIkLrKmP<\/a> <a href=\"https:\/\/t.co\/uGUTXcVRDz\">https:\/\/t.co\/uGUTXcVRDz<\/a><\/p>\n<p>&mdash; Brian L. Frye (@brianlfrye) <a href=\"https:\/\/twitter.com\/brianlfrye\/status\/1792690999342543193?ref_src=twsrc%5Etfw\">May 20, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<p>But, to add another wrinkle, what if OpenAI didn&#8217;t just hire &#8220;a lady that sounded like her&#8221; but instead employed some sort of algorithmic autotune wrapper that took an impersonation from another actress and smoothed out any minor differences to match the timbre of the <em>Her<\/em> character? It&#8217;s a completely achievable technological feat recently used in an effort to build <a href=\"https:\/\/www.law.com\/nationallawjournal\/2024\/05\/16\/the-marble-palace-blog-ai-meets-brown-v-board\/\" target=\"_blank\" rel=\"noopener\">a historically accurate recreation of the <em>Brown v. Board<\/em> oral argument<\/a>. Does that change the situation? Is it then outright stealing copyrighted aspects or is it back to the same &#8220;training&#8221; scenario that writers face?<\/p>\n<p>The most likely route she&#8217;d have to take is <a href=\"https:\/\/x.com\/tiffanycli\/status\/1792701725100720192\" target=\"_blank\" rel=\"noopener\">a publicity rights claim against the company<\/a>&#8230; and that seems like an uphill battle.<\/p>\n<p>The landmark cases in this area are <em><a href=\"https:\/\/law.justia.com\/cases\/federal\/appellate-courts\/F2\/849\/460\/37485\/\" target=\"_blank\" rel=\"noopener\">Midler v. Ford<\/a><\/em> and <em><a href=\"https:\/\/law.justia.com\/cases\/federal\/appellate-courts\/ca9\/90-55981\/90-55981.html\" target=\"_blank\" rel=\"noopener\">Waits v. Frito-Lay<\/a><\/em>, a pair of Ninth Circuit decisions that found personality rights in protecting a voice from commercial impersonation. But neither case is quite on point here.<\/p>\n<p>First off, both of those cases involved companies using impersonators in endorsements. Would using her as the model for the platform&#8217;s interface create that sort of confusion? Especially if OpenAI tacked on some well-tested, boilerplate &#8220;any resemblance is purely coincidental&#8221; language?<\/p>\n<p>As endorsements, those cases also involved companies suggesting that the celebrities <em>themselves<\/em> approved of the product. Perhaps a subtle difference, but OpenAI&#8217;s product doesn&#8217;t sound like Johansson&#8217;s natural conversational tone, but like her character in a specific movie. How much of the <em>Her<\/em> AI voice is Johansson as opposed to the writing and direction that collaborated to create that characterization? And how much is OpenAI trying to copy Johansson as opposed to that character?<\/p>\n<p>If they&#8217;d tried to copy that grating New Jersey accent from whatever her name was in <em>Don Jon<\/em> we&#8217;d (a) immediately swear off ChatGPT forever, but also (b) probably not be talking about personality rights. It&#8217;s the fact that this character was, while not the same, but close to the performer&#8217;s normal voice that seems to be strengthening this argument. But to what extent is cashing in on a <em>characterization<\/em> akin to cashing in on a performer? If they made a sequel to <em>Her<\/em> and told the new actress to attempt an impersonation, no one would think Johansson could sue the studio&#8230; yet that would seemingly be on the table if the law extends publicity rights to copying characters.<\/p>\n<p>This isn&#8217;t merely academic. <em>Rick and Morty<\/em> parted with its co-creator who happened to voice both iconic characters. The show hired impersonators to keep producing episodes. <em>Bob&#8217;s Burgers<\/em> replaced the Jimmy Pesto character after the previous actor, um, <a href=\"https:\/\/apnews.com\/article\/capitol-riot-actor-jay-johnston-bobs-burgers-5221271f878a92df59d8f224b9772f16\" target=\"_blank\" rel=\"noopener\">stormed the Capitol<\/a>.<\/p>\n<p>Also, while both Bette Midler and Tom Waits have taken turns acting to some acclaim, but their celebrity remains rooted in their singing. Scarlett did sing the snake song in that Jungle Book remake, but fundamentally doesn&#8217;t make her career in music &#8212; a point indirectly but comedically made by her husband on this weekend&#8217;s SNL:<\/p>\n<div class=\"responsive-embed\"><iframe loading=\"lazy\" title=\"Weekend Update: Colin Jost and Michael Che Swap Jokes for Season 49 Finale - SNL\" width=\"600\" height=\"338\" src=\"https:\/\/www.youtube.com\/embed\/HPH0HgotIE4?start=139&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Facetiousness aside&#8230; to what extent is an actress, as opposed to a singer, defined by voice? James Earl Jones could, perhaps, make a claim that copying his voice intrudes upon trading on his celebrity. How many other actors can you honestly say are famous principally for their voice? And, again, the natural qualities of their voice as opposed to a character that they play?<\/p>\n<p>Fine, but no one really wants their virtual assistant to sound like the late Gilbert Gottfried.<\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-443318\" src=\"https:\/\/abovethelaw.com\/wp-content\/uploads\/sites\/4\/2016\/11\/Headshot-300x200.jpg\" alt=\"Headshot\" width=\"189\" height=\"126\" \/><strong><em><a href=\"http:\/\/abovethelaw.com\/author\/joe-patrice\/\" target=\"_blank\" rel=\"noopener\">Joe Patrice<\/a>\u00a0is a senior editor at Above the Law and co-host of <a href=\"http:\/\/legaltalknetwork.com\/podcasts\/thinking-like-a-lawyer\/\" target=\"_blank\" rel=\"noopener\">Thinking Like A Lawyer<\/a>. Feel free to\u00a0<a href=\"mailto:joepatrice@abovethelaw.com\">email<\/a> any tips, questions, or comments. Follow him on\u00a0<a href=\"https:\/\/twitter.com\/josephpatrice\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>\u00a0if you&#8217;re interested in law, politics, and a healthy dose of college sports news. Joe also serves as a <a href=\"https:\/\/www.rpnexecsearch.com\/josephpatrice\" target=\"_blank\" rel=\"noopener\">Managing Director at RPN Executive Search<\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"summary\">OpenAI didn&#8217;t name the new ChatGPT voice &#8216;ScaRleTt JoHAnsSoN&#8217; but might as well have.<\/p>\n","protected":false},"author":147,"featured_media":1060800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[10594,84,85,10672,11520,11217,7,92],"class_list":["post-30519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-chatgpt","tag-copyright","tag-intellectual-property","tag-openai","tag-sam-altman","tag-scarlett-johansson","tag-technology","tag-trademarks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OpenAI Made ChatGPT Sound Like Scarlett Johansson... 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Joe received a degree in Economics and Political Science from the University of Oregon and a J.D. from the NYU School of Law. From 2001, he worked as a litigator for both Cleary, Gottlieb, Steen &amp; Hamilton and Lankler Siffert &amp; Wohl, representing a variety of individuals, institutions, and foreign sovereigns in criminal and civil matters. Joe left legal practice in 2012 to pursue writing, contributing to numerous publications, including ATL, before joining the full-time staff.\",\"url\":\"https:\/\/abovethelaw.com\/legal-innovation-center\/author\/joe-patrice\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"OpenAI Made ChatGPT Sound Like Scarlett Johansson... 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Joe left legal practice in 2012 to pursue writing, contributing to numerous publications, including ATL, before joining the full-time staff.","url":"https:\/\/abovethelaw.com\/legal-innovation-center\/author\/joe-patrice\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-json\/wp\/v2\/posts\/30519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-json\/wp\/v2\/users\/147"}],"replies":[{"embeddable":true,"href":"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-json\/wp\/v2\/comments?post=30519"}],"version-history":[{"count":0,"href":"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-json\/wp\/v2\/posts\/30519\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-json\/wp\/v2\/media?parent=30519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-json\/wp\/v2\/categories?post=30519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abovethelaw.com\/legal-innovation-center\/wp-json\/wp\/v2\/tags?post=30519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}