{"id":7543,"date":"2019-03-19T10:00:42","date_gmt":"2019-03-19T14:00:42","guid":{"rendered":"https:\/\/gutenberg-atl.staging.breakingmedia.com\/legal-innovation-center\/?p=7543"},"modified":"2019-03-19T11:50:17","modified_gmt":"2019-03-19T15:50:17","slug":"confusing-accountability-and-blame-is-killing-your-culture","status":"publish","type":"post","link":"https:\/\/abovethelaw.com\/legal-innovation-center\/2019\/03\/19\/confusing-accountability-and-blame-is-killing-your-culture\/","title":{"rendered":"Confusing Accountability and Blame Is Killing Your Culture"},"content":{"rendered":"<p><span style=\"font-weight: 400;color: #000000\">For most lawyers and law firms, their business strategy is three words long: \u201cDo good work.\u201d The assumption is that individual effort and intelligence are all that it takes to succeed. If it were ever true, it isn\u2019t anymore. Today there\u2019s a breakdown in trust and an uptick in blame that\u2019s getting in the way of \u201cgood work.\u201d<\/span><\/p>\n<h2><span style=\"font-weight: 400;color: #000000\">A Culture without Trust<\/span><\/h2>\n<p><span style=\"font-weight: 400;color: #000000\">Law firms use fear and blame to command conformity and discourage any form of risk-taking. This breeds lack of trust within peer groups, which stymies experimentation and the free flow of information, and turns learning opportunities into potential blame games. Lack of trust and fear of blame also breeds lawyers who are detrimentally risk-averse and believe that they\u2019re not trusted with resources, information, or decisions. This culture without trust has real business consequences.<\/span><\/p>\n<h2><span style=\"font-weight: 400;color: #000000\">The Trust Tax \u2014 or Dividend<\/span><\/h2>\n<p><span style=\"color: #000000\"><span style=\"font-weight: 400\">In <\/span><i><span style=\"font-weight: 400\">The Speed of Trust<\/span><\/i><span style=\"font-weight: 400\">, CEO Stephen M.R. Covey, argues that there\u2019s a \u201clow-trust tax\u201d and a \u201chigh-trust dividend\u201d based on trust between managers and employees, and companies and the people they serve. Trust affects two measurable outcomes: speed and cost. High trust means low cost and high speed; whereas low trust means low speed and high cost. This shows up on the bottom line. High-trust companies outperform <\/span><\/span><span style=\"font-weight: 400\">the S&amp;P 500 by <\/span><a href=\"http:\/\/www.trustacrossamerica.com\/documents\/index\/Return-Methodology.pdf\"><span style=\"font-weight: 400\">25%<\/span><\/a><span style=\"font-weight: 400\">\u2014they also lead in revenue <\/span><a href=\"http:\/\/interactionassociates.com\/sites\/default\/files\/research_items\/Trust%20Report_2014_15IA_0.pdf\"><span style=\"font-weight: 400\">growth<\/span><\/a><span style=\"font-weight: 400\">. (This boost is the high-trust dividend.) <\/span><\/p>\n<p><span style=\"font-weight: 400\">The low-trust tax should be unsurprising. Research shows that employees <\/span><a href=\"https:\/\/hbr.org\/2017\/01\/if-employees-dont-trust-you-its-up-to-you-to-fix-it\"><span style=\"font-weight: 400\">don&#8217;t feel trusted<\/span><\/a><span style=\"font-weight: 400\">\u00a0by their managers. Workplace productivity <\/span><a href=\"http:\/\/journals.sagepub.com\/doi\/abs\/10.1177\/0149206307312511\"><span style=\"font-weight: 400\">suffers<\/span><\/a><span style=\"font-weight: 400\"> because these employees who don\u2019t feel trusted\u00a0<\/span><a href=\"https:\/\/www.researchgate.net\/publication\/211383204_A_Closer_Look_at_Trust_Between_Managers_and_Subordinates_Understanding_the_Effects_of_Both_Trusting_and_Being_Trusted_on_Subordinate_Outcomes\"><span style=\"font-weight: 400\">exert less effort<\/span><\/a><span style=\"font-weight: 400\">. Low effort and low engagement combined with high-turnover is an obvious recipe for poor business outcomes. But the reverse is also true. Employees who feel trusted <\/span><a href=\"http:\/\/journals.sagepub.com\/doi\/abs\/10.1177\/107179190301000203\"><span style=\"font-weight: 400\">exert extra effort<\/span><\/a><span style=\"font-weight: 400\"> and perform at a higher level thus contributing to higher revenues.<\/span><\/p>\n<h2><span style=\"font-weight: 400;color: #000000\">Killing Trust with Blame<\/span><\/h2>\n<p><span style=\"font-weight: 400;color: #000000\">So how do we empower employees to be forward-thinking, knowledge-sharing, and innovative? Empowerment starts with trust. And trust comes from the top.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Unfortunately, firm managers have largely been raised in the traditional management model, which is focused on <\/span><a href=\"https:\/\/hbr.org\/2017\/01\/if-employees-dont-trust-you-its-up-to-you-to-fix-it\"><span style=\"font-weight: 400\">paternalistic rules enforcement<\/span><\/a><span style=\"font-weight: 400\">. This focus on rules has caused us to conflate accountability with blame. Though both involve responsibility, they come from different sources and work toward different goals. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>Accountability<\/b><span style=\"font-weight: 400\"> is internally-driven. Accountable employees take on responsibility for the results of their efforts\u2014good or bad. They\u2019ve internalized the firm\u2019s mission as their own and seek to fulfill it through their work. They feel confident enough in their position to tackle difficult work, and sometimes fail, but take those lessons learned to improve future results. Accountable employees learn from the past and focus on the future. <\/span><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>Blame <\/b><span style=\"font-weight: 400\">is externally-generated. Managers usually assign responsibility for bad outcomes to employees with the goal of punishment and deterrence. With blame, because fault lies with individuals, there\u2019s no incentive to identify lessons learned. For managers, the focus is on the past; for employees, the focus is on hiding future mistakes. <\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;color: #000000\">Empowered employees are trusted to work autonomously (or to collaborate) and are accountable for the results. This freedom is highly valuable and can lead to breakthrough innovation. Though lawyers tend to work alone, they\u2019re not truly autonomous or empowered. Appearances can be deceiving. While a law firm may tout independence and a culture of accountability, often it\u2019s a culture of blame. Blame\u2014or fear of it\u2014kills trust. <\/span><\/p>\n<h2><span style=\"font-weight: 400;color: #000000\">The Effect of Blame on Innovation<\/span><\/h2>\n<p><span style=\"font-weight: 400;color: #000000\">When firm managers confuse accountability and blame, they (unwittingly) elevate the importance of conformity and risk-aversion. The immediate impact is that employees feel they\u2019re not trusted and so they\u2019re less motivated. For associates, this means they bill fewer hours, and managers respond by punishing failure to meet billable hour targets, which reinforces the negative cycle.<\/span><\/p>\n<p><span style=\"font-weight: 400;color: #000000\">But the long-term impact is more important \u2014 and it\u2019s what kills innovation before it can begin. In this environment, employees are discouraged from proposing changes; and collaboration and knowledge-sharing become a risk. Employees spend more time protecting themselves from other employees rather than working with them. They operate in self-preservation mode, hoarding knowledge and hiding experiments. If anyone is trying new things, that experience and those lessons learned are siloed and secret. This prevents the law firm from leveraging knowledge and building upon it\u2014which is a key contributor for breakthrough innovation.<\/span><\/p>\n<h2><span style=\"font-weight: 400;color: #000000\">How to Build Trust<\/span><\/h2>\n<p><span style=\"font-weight: 400\">To gain the financial benefits of the high-trust dividend and lay the groundwork for innovation, managers must lead the charge to build trust. According to an <\/span><a href=\"https:\/\/hbr.org\/2019\/02\/the-3-elements-of-trust\"><span style=\"font-weight: 400\">analysis<\/span><\/a><span style=\"font-weight: 400\"> of 360 assessments of 87,000 leaders, three key traits are the foundation for trust in business:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>Positive Relationships.\u00a0<\/b><span style=\"font-weight: 400\">Managers must demonstrate interest in the concerns of others, cooperate and resolve conflict, and give feedback in a helpful manner.<\/span><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>Good Judgement\/Expertise.<\/b><span style=\"font-weight: 400\">\u00a0Managers must show they have deep expertise, good judgment, and the ability to anticipate problems.<\/span><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>Consistency.<\/b><span style=\"font-weight: 400\">\u00a0Managers must follow through on the values they espouse, honor commitments, and exceed obligations.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;color: #000000\">But those traits may not yet exist in firm managers, so to build up those traits or to rebuild trust in a business, Covey suggests there are three keys actions to take:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>Declare Yourself.<\/b><span style=\"font-weight: 400\"> Managers should skip the unproductive guessing game and spell out what\u2019s important to them, what they believe, how they work, and what to expect from them as a leader\u2014and seek to hear the same thing about the other person.<\/span><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>Demonstrate Respect.<\/b><span style=\"font-weight: 400\"> Managers should show respect for others\u2019 feedback and contributions. Repeatedly. Recognize those contributions in public and in private.<\/span><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"color: #000000\"><b>Deliver Results.<\/b><span style=\"font-weight: 400\"> Managers must do what they say they will and deliver the results they declare. This gives employees the confidence to follow the manager\u2019s lead.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;color: #000000\">Repeating these three activities will help build the three essential trust traits. <\/span><\/p>\n<p><span style=\"font-weight: 400;color: #000000\">When managers build (or rebuild) trust, they move toward a culture of accountability and away from a culture of blame. Trust makes it easier to share and consider viewpoints, which improves decision-making and learning from others\u2019 experiences. And trust in others encourages them to ask how they can contribute to achieving the law firm\u2019s desired results. This cultural shift will improve near-term revenue and profitability and create a culture where innovation can thrive.<\/span><\/p>\n<h2><span style=\"font-weight: 400;color: #000000\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;color: #000000\">Lawyers should update their strategy to: \u201cEmpower others to do good work.\u201d But this requires trust and a change in law firm culture. Though some changes can be driven from the bottom up, for it to work, cultivating a culture of trust must come from the top\u2014and there\u2019s no room for blame.<\/span><\/p>\n<hr \/>\n<h2><span style=\"font-weight: 400;color: #000000\">About the Author<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Ivy B. Grey is the Director of Business Strategy for <\/span><a href=\"https:\/\/www.wordrake.com\/\"><span style=\"font-weight: 400\">WordRake<\/span><\/a><span style=\"font-weight: 400\">, which is an editing add-in for MS Word and MS Outlook. She practiced bankruptcy law for ten years before joining the legal tech world full-time in November 2018. She\u2019s also an advisor for <\/span><a href=\"https:\/\/legal.intelligentediting.com\/\"><span style=\"font-weight: 400\">PerfectIt<\/span><\/a><span style=\"font-weight: 400\">. Follow Ivy on Twitter <\/span><a href=\"https:\/\/twitter.com\/IvyBGrey\"><span style=\"font-weight: 400\">@IvyBGrey<\/span><\/a><span style=\"font-weight: 400\"> or connect with her on <\/span><a href=\"https:\/\/www.linkedin.com\/in\/ivybgrey\/\"><span style=\"font-weight: 400\">LinkedIn<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"summary\">Learning to differentiate between accountability and blame can help boost profitability and create a more innovative company culture.<\/p>\n","protected":false},"author":88988,"featured_media":7545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5087],"tags":[5091,5093,5095,3035,5089,3058,5097],"class_list":["post-7543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accountability","tag-accountability","tag-blame","tag-company-culture","tag-ivy-b-grey","tag-management","tag-new-ideas","tag-profitability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - 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