Amy Larson

Amy Larson is a Director in Small Law Firm Customer Marketing at Thomson Reuters. She has over 17 years of experience in technology marketing with extensive focus on learning how technology can meet the needs of attorneys. Amy has been involved in numerous product launches throughout her tenure, public relations efforts, interviewing customers and telling their stories, and often writes and distributes information on how legal technology can help small law firms with their practice of law and law firm management responsibilities.

Posts by Amy Larson

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What Are You Getting Yourself or Your Team in The New Year?

By Amy Larson

Share appreciation for your team by thanking them for their contributions this year.

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/ Dec 27, 2018 at 11:43 AM
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How to Make a Great First Impression with Clients

By Amy Larson

First meetings are all about laying a foundation to build on.

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/ Dec 14, 2018 at 11:08 AM
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How Secure Is Your Technology?

How Secure Is Your Technology?

Discover how Locks Law used cloud technology to increase data security (better than ever before), stay organized, save on operational costs, and more. Case Study, download here.

Discover how Locks Law used cloud technology to increase data security (better than ever before), stay organized, save on operational costs, and more. Case Study, download here.

Clio
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3 Tips to Ensure Successful Work Product From Your Associates

By Amy Larson

Cutting-edge research tools continue to be game-changers.

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/ Dec 7, 2018 at 1:17 PM
Bill The Work, Get Paid

Law Firm Accounting Without the Hassle

By Amy Larson

You don’t have to spend late nights analyzing spreadsheets and invoices to monitor your firm’s financial health.

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/ Nov 30, 2018 at 1:57 PM
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4 Thoughts to Help You Have a Better Experience as an Associate

By Amy Larson

There are too many nuances to succeeding in a law firm that simply can’t be taught in a classroom or via textbook. Here are some ideas that can help.

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/ Nov 16, 2018 at 11:49 AM
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This Halloween Put an End to 3 All-Too-Common Attorney Nightmares

By Amy Larson

A run-in with Freddy Krueger can be compared to the stress of running a law firm.

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/ Oct 31, 2018 at 10:00 AM
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How to Compete with Opposing Counsel’s Larger Team

By Amy Larson

New legal technology, designed with artificial intelligence, is making it possible for small firms to level the playing field.

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/ Oct 26, 2018 at 2:15 PM
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The Newest Approach Law Firms are Taking to Get a Strategic Edge

By Amy Larson

The future of your firm depends on your technology decisions today.

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/ Oct 19, 2018 at 1:26 PM
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3 Things Small Law Firms Should Be Doing – But Many Aren’t

By Amy Larson

How to gain competitive edge.

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/ Oct 5, 2018 at 12:49 PM
Promoted

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2019 Millennial Attorney Report Is Here!

2019 Millennial Attorney Report Is Here!

The report explores changing law firm dynamics and highlights any generational differences between younger lawyers and their more experienced counterparts. Download here for full findings.

The report explores changing law firm dynamics and highlights any generational differences between younger lawyers and their more experienced counterparts. Download here for full findings.

Above the Law
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4 Important Insights for a Strong Litigation Strategy and How to Easily Attain Them

By Amy Larson

Fuel your litigation strategy.

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/ Sep 21, 2018 at 1:42 PM
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Know More Than Your Opposing Counsel and Win

By Amy Larson

Game-changing features to give your firm an edge over the competition.

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/ Sep 14, 2018 at 2:16 PM
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Girardi|Keese Reveals Why They Embrace Technology and How Westlaw Edge Makes Them More Competitive

By Amy Larson

Do you want to give your attorneys the tools to get more done and be more confident?

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/ Sep 7, 2018 at 2:58 PM
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Three Ways to Remove the Pain from Legal Research and Delivering on Client Expectations

By Amy Larson

Attain the best results and provide the best service in record time with these helpful tips.

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/ Aug 31, 2018 at 12:47 PM
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For the Research Power of Big Law, Turn to the AI of Westlaw Edge

By Amy Larson

With the AI power of Westlaw Edge at your fingertips, you’ll have the answers you need to always deliver your best.

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/ Aug 1, 2018 at 11:18 AM
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The Magic of Metrics: 4 Steps that Motivate Associates to Give You Their Best

By Amy Larson

“With so much turbulence in the legal industry, you can’t afford to take a laissez-faire attitude toward performance.” John Remsen

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/ Jun 1, 2018 at 1:48 PM
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Want to Practice Law Like an Ironman? Know Your Metrics

By Amy Larson

Strategies for running a profitable firm.

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/ May 25, 2018 at 1:11 PM
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7 Things Lawyers Should Know About Artificial Intelligence

By Amy Larson

AI is here to make practicing law easier, so keep these things in mind if you’re thinking of implementing it in your practice.

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/ May 11, 2018 at 1:03 PM
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6 Steps to Stop Networking and Start Relationship-Building

By Amy Larson

One relationship at a time.

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/ Apr 16, 2018 at 8:17 PM
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6 Quick Tips to Help You Focus and Maximize Time

By Amy Larson

Our life is nothing but time. Spend it wisely.

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/ Apr 6, 2018 at 10:56 AM
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5 Tips to Help Ensure Clients Refer or Return

By Amy Larson

When you own a small law firm, you’re practicing law and running a business.

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/ Mar 30, 2018 at 8:47 AM
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Standing Out: How To Attract, Engage, And Retain The Right Clients

By Amy Larson

Tips on how to be seen by the right people at the right time with the right message.

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/ Mar 14, 2018 at 11:51 AM
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Do You Have The Resources To Respond To The Next Economic Downturn?

By Amy Larson

Assess what you are doing today to ensure your firm will remain viable tomorrow.

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/ Feb 20, 2018 at 11:58 AM
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930,000 Law Firm Passwords Are Exposed – It’s Time To Make Cybersecurity A Priority

By Amy Larson

Without the proper measures your firm may be compromised.

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/ Feb 5, 2018 at 7:26 AM
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Adapting To The New State Of The Legal Market – And Why You Can’t Afford Not To

By Amy Larson

Embracing change will allow firms to more effectively compete and be better positioned to take hold of the marketplace that typically seeks alternative legal services.

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/ Feb 2, 2018 at 4:25 PM