Complimentary CLE: Hot Topics In Advertising And Marketing On Social Media
How can companies and their counsel best harness the tremendous power and reach of social media and avoid potential risks?
Date: Wednesday, September 13, 2017
Time: 1:00 p.m. – 2:15 p.m. ET
Every company wants to harness the tremendous power and reach of social media for their advertising and marketing efforts. But how companies and their counsel best utilize those capabilities and avoid potential risks?
Join Practical Law for a free 75-minute webinar in which Gonzalo Mon, partner at Kelley Drye & Warren LLP, will discuss hot topics in using social media for advertising and marketing, moderated by Sharon Kohn, Senior Legal Editor, Practical Law Commercial Transactions.
Topics will include:
- Basic advertising law principles
- Employee engagement on social media
- Providing incentives for consumer reviews
- Best practices for dealing with influencers
- Running promotions on social media
- Real-time marketing
A short Q&A session will follow. Reserve your spot today!
Presenters:
- Gonzalo Mon, Partner, Kelley Drye & Warren LLP
- Sharon Kohn, Senior Legal Editor, Practical Law Commercial Transactions (Moderator)
Sharon joined Practical Law from Kraft Foods, where she was Chief Counsel, Marketing Services and Planters, focusing on marketing, advertising, and privacy law and commercial contracts. Previously, she was Marketing and Advertising Counsel at McDonald’s Corporation and Assistant General Counsel at Rand McNally & Company. Prior to that, she was an intellectual property associate at Kirkland & Ellis.
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