Law Firm Names

I recently talked about law firm names. But it’s not enough just to come up with a good law firm name. You also need to come up with a good law firm domain name. Otherwise, people will have trouble finding you. If you have your own firm, or think you might possibly someday, you need to become master of your domain, and you need to do it now.

When I started practicing in 1994, the Martindale-Hubbell directory was how people found out about your law firm. If you weren’t in there, you weren’t legit. That’s all changed now. If people want to learn about your firm, they either enter in your domain name (or your likely domain name if they don’t already know it), or they use the Google to find your website.

Nowadays, this is often how prospective clients (as well as opposing counsel) get their first impression of you and your firm. If your website looks like it would have been at the cutting edge in 1998 or 2002, you’re already sunk. Firm website design is a topic for a different day. Today we’re just talking about your domain name, because without a good one, you may never get found in the first place.

If you have your own small firm, or think you possibly may someday, read on for eight tips on choosing the right domain name.…

double red triangle arrows Continue reading “Small Firms, Big Lawyers: Are You Master of Your Domain?”

A friend of mine is a plaintiff’s lawyer in Boston. We’ve opposed each other on several cases, and our interactions (always on the phone; weirdly, we’ve never met in person) are characterized by good-natured but acerbic jabs. Typically, he would bemoan my clients’ “colossally stupid” behavior. For my part, I would make fun of his firm’s name.

Don’t get me wrong: his firm is one of the most respected plaintiff’s firms in town. But its name follows the classic ego-gratifying law-firm style of putting all the partners’ surnames on the letterhead. With Biglaw firms, this doesn’t matter much, because the name partners tend to be, well, not-so-much alive. And the sheer number of partners at big firms means that ego notwithstanding, most aren’t getting their names on the sign.

But small firms have (by definition) fewer partners — with just as much ego. And they tend to be living. So the firm names are long and subject to frequent change.

Why is this a problem for small firms, and what they should do about it?

double red triangle arrows Continue reading “Small Firms, Big Lawyers: Small Firms with Big Names”

I don’t know who Janofsky and Walker angered, but they are off the marquee at Paul Hastings. Yep, this Friday, “Paul, Hastings, Janofsky & LLP” will officially become “Paul Hastings.”

We’ve already noticed that Paul Hastings has a snazzy new logo.

But did you know that Paul Hastings also has a video to go along with their rebranding? Oh yes they do! Clearly, Messrs. Janofsky and Walker were just way too inside the box for the new and exciting Paul Hastings…

double red triangle arrows Continue reading “Paul Hastings To Become… Paul Hastings. But Now It’s ‘Official.’”

I'm pretty sure this was the only child to die under suspicious circumstances in the past three years.

* Caylee’s Law would make it a felony for anybody to grieve for their child in any way that doesn’t involve law enforcement within the hour. I trust the libertarian crowd is going to help me point out how this is dumb. [WSJ Law Blog]

* Big time antitrust lawyer Christine A. Varney is leaving the Justice Department and heading to Cravath (perhaps as a replacement of sorts for Katherine Forrest). So it looks like there was some money left over after spring bonuses for Cravath to make a new hire. Phew. [Dealbook]

* Eliot Spitzer (f.k.a. the steamroller) just got flattened by Erin Burnett. [Dealbreaker]

* Even judges in Flori-duh are allegedly bats**t crazy. [Obscure Store]

* In more reasonable news coming out of Florida, this reminds me of the “mock trial” club in high school. [Miami New Times]

* Courtesy of NALP, here’s more evidence that the class of 2010 is totally screwed. You know, I wish I could have the entire class over to my house for a big pity party. We could all hang out and play Rock Band, and at the end everybody could have a cup of my delicious homemade Kool-Aid. [NALP]

* Chicago law firm merger mania? I just hope nothing messes with the name “Wildman Harrold.” [ABA Journal]

Before this column launched, I spent several moments stewing over possible pseudonyms. After all, branding is everything. So, I wanted to come up with a name that said to my audience that I was a small-firm expert and a super-cool chick. Naturally, I picked the name that is synonymous with post-menopausal Jewish bubbies. Perhaps I still have a thing or two to learn about branding.

I am not the only small-firm lawyer with a problem selecting the right name. Indeed, after Jay Shepherd opened my eyes to the hyphen-crisis, I began noticing a comma-crisis. Specifically, I noticed that there are a lot of small firms with way too many last names strung together with commas.

Why is it that many small firms have such problems coming up with the perfect firm name? Let’s explore this age-old question….

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As we mentioned in our last story on the embattled Howrey law firm, the remaining partners will vote this week on whether to wind down the 55-year-old shop. According to Am Law Daily, that vote is set to take place on Wednesday.

For the past few weeks, Winston & Strawn has been waiting in the wings, hoping to help itself to Howrey’s healthiest parts. But as we’ve chronicled in these pages, many of the strongest partners and practice groups have already defected to other firms.

Let’s discuss the latest developments — and also learn the fate of current 3Ls holding offers from Howrey….

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Lawyers have been all up in The Tonight Show’s grill this year, thanks to the Jay Leno – Conan O’Brien smackdown. But the lawyers were relegated to an off-screen role. Jay Leno never name-checked Gibson Dunn (that we know of) for repping NBC and helping to put him back on his throne.

Another Biglaw firm did get a shout-out from Leno on Monday night, though. During his headlines bit, Leno got laughs thanks to Morrison & Foerster.

What funny business did they get up to?

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A question started percolating around the ATL offices this morning (your ATL editors do work out of an office, at least since our moms kicked us out of the basement): Is Kathleen Sullivan the FIRST female named partner in the Am Law 100?

We figured that surely there was at least one other firm that had a female partner with her name in lights. But we’ve thought about it, conferred with the ABA Commission on Women in the Profession, and googled around a little, and so far we’ve come up empty.

According to a spokesperson from Quinn Emanuel, Kathleen Sullivan is the Alpha female of the Am Law 100:

We believe she is the first female partner to be a named partner in the Am Law 100.

Is this possible? Were all of the top 100 firms named after old white men until today? All of them?

If you know of an exception, send us an email or put it in the comments. Please tell us that we didn’t have to wait until 2010 to cross this threshold. Regardless, we’re always happy to see a woman on top.

Earlier: CHECK YOU FIRM NAME: Quinn Emanuel Adds Kathleen Sullivan to the Stationery

An ATL favorite, Quinn Emanuel, is making a change to its firm name. From the Quinn press release:

John B. Quinn announced today that the firm he and Eric Emanuel founded 25 years ago will change its name, and henceforth be known as Quinn Emanuel Urquhart & Sullivan, LLP. The decision to add Kathleen M. Sullivan as a name partner was made in recognition of her extraordinary contributions to the firm and the profession. Sullivan is a partner in the firm’s New York City office and heads the firm’s national appellate practice.

Congratulations to former Stanford Law School dean Sullivan.

Of course, now that she’s a name partner, we are eagerly awaiting for the ATL community to honor Kathleen Sullivan with her own meme. John Quinn doesn’t use capital letters. Bill Urquhart … really likes capital letters. We can’t wait to see what Sullivan comes up with.

Read the full press release, plus an UPDATE with some observations from Lat, after the jump.

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richard lieb.jpgIn our post last month about the merger of Cooley Godward and Kronish Lieb, we wondered aloud: And What About Mr. Lieb? His name was unceremoniously dumped from the moniker of the new entity, which will be known as “Cooley Godward Kronish.” Ouch.

Readers have subsequently informed us of what Richard Lieb is up to these days. He can be found alive and well, teaching a full load in the Bankruptcy LLM program at St. John’s University School of Law. He also still maintains an office at the firm, where he’s a retired partner (of counsel).

It seems that the academic life agrees with Lieb, at least according to one correspondent:

[H]e puts a lot of time and attention into his courses and, based on his reputation from many years of practice, has successfully enticed numerous”‘name” bankruptcy lawyers professors and judges to come and speak to his classes. As far as I know, St. John’s is the only LLM program in bankruptcy anywhere, and Mr. Lieb still has a remarkable command of legal principles and reported case law at his fingertips.

Glad to hear it. We hope to still have command of our bowels at age 76, to say nothing of “legal principles and reported case law.”

But still, the question remains: How does Mr. Lieb feel about having his name axed post-merger? According to time-honored law firming naming principles, one would expect the post-merger entity to be called either “Cooley Kronish” (a la “WilmerHale”) or “Cooley Godward Kronish Lieb” (a la “Pillsbury Winthrop Shaw Pittman”).

Our suggestion: Just call the firm “Suri Cruise LLP.” Publicity avalanche — and massive Google traffic — guaranteed!
(That would be almost as good a firm name as our reigning favorite: Saxena White.)

Earlier: And What About Mr. Lieb?
Richard Lieb [Kronish Lieb]
Richard Lieb bio [Martindale-Hubbell]

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