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ATL Tech Center 2025

 

Marketing, Podcasts

Evolve The Law By The Numbers

Since ATL acquired ETL, reach has expanded threefold and continues to grow.

Numbers don’t lie. Analytics, KPIs and empirical data are among the most compelling reasons for adoption of legal tech solutions and motivators for so many of us invested in the evolution of the law.  It’s been almost a year since Evolve was acquired by Above the Law.  Here’s a report card so far…

Since the acquisition, monthly reach has expanded threefold and continues to grow.

  • ETL Website Pageviews: 355,029 – 600% growth in 2018
  • ETL Social Media (Twitter, Facebook, LinkedIn) Followers: 3,736 –
    10% growth in 2018
  • ETL Email Subscribers: 2,445 with a 30% open rate – double the engagement of typical newsletters

ETL Page Views November, 2017-August, 2018

 

  • Podcast Reach: 49,092 total downloads

    ETL podcasts are taking off.

 

Reflecting on ETL’s first year, Breaking Media’s CEO John Lerner said, “[w]e were very excited to bring Evolve Law into the Breaking Media family in 2017. Its (Evolve the Law’s) dedication to legal innovation fit perfectly with Breaking Media and Above the Law’s focus on disruption in the markets we serve. Over the past year, the growth of Evolve the Law has exceeded all our expectations, and we are very excited to see what the next 12 months has in store, as we see further acceleration in legal innovation.”


About Above the Law (ATL): 

ATL is the most popular digital platform in the legal industry, reaching 1,500,000 professionals, and 10,000,000 pageviews per month on its website, with another 500,000 followers across the platform. Its market penetration encompasses 75% of the total legal industry. It covers daily legal news, the judiciary, law firms, corporations, law schools, technology, and emerging practice areas. ATL is a part of Breaking Media, which reaches 5 million professionals across healthcare, finance, energy, defense, government, and fashion.