Business development
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Keyword Clustering And Law Firm Marketing
When utilized efficiently, keyword clustering can prompt many benefits for your law firm.
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On-Page SEO For Law Firm Websites
No matter how you decide to optimize your on-page SEO, the results should prove fruitful for your business.
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Google / Search Engines, Small Law Firms
Google Maps Optimization For Law Firms
Google Maps optimization for law firms is an important part of your overall SEO strategy to gain more organic traffic to your law firm’s website.
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Why Fresh Content On Law Firm Websites Is Critical For SEO: Part 1
This is first of a four-part series in December on the topic of fresh content and blogs for your law firm’s website. The series will cover why fresh content is critical for SEO, how to keyword your articles to help your online traffic, how to format your blog post for SEO purposes, and how to repurpose one piece of content in dozens of ways after you publish it.
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Demystifying SEO for Law Firms
Learn more about Search Engine Optimization and how it can help your law firm gain more online visibility and have more potential clients contact your law firm first.
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Litera Appoints Haley Altman to Global Director of Business Development and Strategy
In her new role, Altman will focus on expanding customer development opportunities and helping to define and execute the strategic vision of the company.
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Business Development, Remote Work
Actionable “Tele”Networking Business Development Strategies During COVID19
Here are some ways to keep your business development engine going during the new remote work normal.
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Why Matter Intake Matters More Than Ever
This post takes a hard look at an overlooked, but increasingly critical component of your legal services value stream.
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Marketing / Communication, Small Law Firms, Solo Practitioners
How To Beat Cheap: Five Ways To Successfully Compete Against Low-Cost Legal Providers
If you’re hoping to build a profitable, sustainable practice that provides a great living for yourself and your family, here’s the good news: there’s an opportunity created by market forces that you can exploit.
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The Art of Being an Intrapreneur, Part III – The Intrapreneur’s Stretch
Introducing a new service offering in an established company presents its own unique challenges. Much like you would in traditional start-up, you’ll be selling services and, in many instances, delivering, too — at least at the beginning. At the same time, you’ll be teaching others in your company to either sell the new services or […]
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The Art of Being an Intrapreneur Part II: You Accepted the Challenge, Now What?
In our first installment, we discussed how to decide whether to accept your company’s invitation to build a new business line. Today, we cover what happens next, after you’ve accepted the challenge. Making a smart decision to take on the development of a new service offering is undeniably important, but what happens after you make the […]
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The Art of Being an Intrapreneur: Building Your Company’s Next Great Business Line
Over the course of my career, I have been asked to help build several new practices or service lines within an existing business. While there’s a lot of guidance for entrepreneurs bringing new services to the legal services industry, little guidance is offered for the intrapreneur. Taking on the challenge of building a new business […]
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How Should We Feel About Avvo Being Taught In Law Schools?
This is a great development, as columnist Kevin O’Keefe explains.
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Conferences / Symposia, Social Media, Technology
ABA Techshow For Legal Tech Companies: Give Love To Get Love
Social media, for building a reputation and relationships, is all about shining a light on others.
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Biglaw, Blogging, Small Law Firms, Technology
Snapchat For Lawyers — Is It Really Happening?
Is Snapchat an immature, unprofessional platform? Well, that’s what we said about Facebook and Twitter too.
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Georgetown Report And Fox Rothschild Signal Importance Of Niche Law Blogs
If you’re going to spend time and effort on blogging, do it right.
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Conferences / Symposia, Technology
Legaltech Exhibitors Are Clueless When It Comes To Marketing
It’s never been easier to market and sell — but don’t do it the old-fashioned way, or you’ll embarrass yourself.