Power Niche Marketing
-
Boutique Law Firms
Befriending Your Competition -- A Good Idea?
You may be surprised about how eager your competitor is to get to know you, and you'll never know until you reach out. -
Lawyer Advertising
Are People Like Fish? And, What Does That Have To Do With Lawyer Marketing?
Yes, people are like fish, in that we simply don’t have time to evaluate every decision. The 'influencer' fish (or person) will always win out. - Sponsored
Generative AI In Legal Work — What’s Fact And What’s Fiction?
Zach Warren from the Thomson Reuters Institute discusses the potential and the pitfalls. -
Small Law Firms
5 Easy Ways To Market From Your Desk
There are times when you really only have time to market from your office chair. Here are some helpful hints on how to do just that.
-
Small Law Firms
Power Niche Marketing: The 22 Immutable Laws Of Marketing
Be 'different' and STAND OUT -- within a niche that you own and can easily stand out in. -
Small Law Firms
How To Improve Your Horrendous Law Firm Marketing Efforts
You are completely wasting your time and, worse yet, wasting your firm’s money too -- but there are a few things that actually work. -
Small Law Firms
What Books To Read To Become A Rainmaker
The very best in marketing, sales, and business development advice that will help you on your way to becoming a solid rainmaker. -
Small Law Firms
Power Niche Marketing: Why Should I Hire You?
If you don’t have a strong, powerful, unreserved, confident answer to this question, you have completely blown it. -
Small Law Firms
7 Tips On How Lawyers Can Get Over The Greatest Fear of All -- Public Speaking
Hopefully this advice can be useful to you in the various stages of your careers. - Sponsored
Is The Future Of Law Distributed? Lessons From The Tech Adoption Curve
The rise of remote work has dramatically reshaped the relationship between Lawyers and Law Firms, see how Scale LLP has taken the steps to get… -
Associate Advice, Small Law Firms
Anatomy Of An Associate Marketing Competition
Most law firms don’t really teach associates that much about marketing, but they should -- and sooner rather than later. -
Biglaw, Boutique Law Firms, Small Law Firms
Power Niche Marketing: Some Advice On Pitching You Might Not Have Thought Of
For every pitch, there should be one single goal: making the right impression. -
Biglaw, Boutique Law Firms, Small Law Firms
Power Niche Marketing: Turning Your Niche Into A Power Niche -- Augmenting Your Power
Your power grows and grows; there is no stopping you now. -
Biglaw, Boutique Law Firms, Midsize Firms / Regional Firms
Power Niche Marketing: Marketing Motivation -- And Where to Get It
You need to exit your comfort zone and enter a place where you are uncomfortable. -
Biglaw, Boutique Law Firms, Midsize Firms / Regional Firms
Power Niche Marketing: Competition Is Evil
Become a monopoly in your niche.
Sponsored
Sponsored
Legal AI: 3 Steps Law Firms Should Take Now
If 2023 introduced legal professionals to generative AI, then 2024 will be when law firms start adapting to utilize it. Things are moving fast, so…
Sponsored
Generative AI In Legal Work — What’s Fact And What’s Fiction?
Zach Warren from the Thomson Reuters Institute discusses the potential and the pitfalls.
Sponsored
Navigating Financial Success by Avoiding Common Pitfalls and Maximizing Firm Performance
In this CLE-eligible webinar, we’ll explore the most common accounting pitfalls and how to avoid them for your firm.
Sponsored
Sponsored
Is The Future Of Law Distributed? Lessons From The Tech Adoption Curve
The rise of remote work has dramatically reshaped the relationship between Lawyers and Law Firms, see how Scale LLP has taken the steps to get…
Sponsored
The Business Case For AI At Your Law Firm
ChatGPT ushers in the age of generative AI – even for law firms.
-
Biglaw, Boutique Law Firms, Midsize Firms / Regional Firms
Power Niche Marketing: If You Want to Get Rich, Own A Power Niche
Some of the most profitable law firms in the world are largely "pure plays" in their field. -
Biglaw, Boutique Law Firms, Midsize Firms / Regional Firms, Partner Issues, Small Law Firms
Power Niche Marketing: The Third (Marketing) Threebie – Knowledge Is Power
If you don't have knowledge of something, then you aren't that useful. -
Biglaw, Boutique Law Firms, Midsize Firms / Regional Firms, Partner Issues, Small Law Firms
Power Niche Marketing: The Second (Marketing) Threebie – A Very Simple One
Hint: no one wants a sad sack around. -
Biglaw, Boutique Law Firms, Midsize Firms / Regional Firms, Partner Issues, Small Law Firms
Power Niche Marketing: The First (Marketing) Threebie: Get Out And About
Managing partner Bruce Stachenfeld shares the first of three keys to business development. -
Biglaw, Boutique Law Firms, Midsize Firms / Regional Firms, Partner Issues, Small Law Firms
Power Niche Marketing: Every Client And Every Customer Is Different
Sorry, but there's no single magic marketing bullet that will work for all clients all the time. -
Biglaw, Boutique Law Firms, Midsize Firms / Regional Firms, Partner Issues, Small Law Firms
Power Niche Marketing: Failure Should Not Be Able To Stop You – More Statistical Thinking
Start to embrace your failures -- because without them you will not succeed. -
Biglaw, Boutique Law Firms, Midsize Firms / Regional Firms, Partner Issues, Small Law Firms
Power Niche Marketing: The Great Marketing Revelation – It Is All Statistics
This revelation should energize and excite you, as managing parter Bruce Stachenfeld explains.