Power Niche Marketing
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Boutique Law Firms, Small Law FirmsPower Niche Marketing: My Most Awkward Article -- Terminating Non-Optimal Client Relationships
It is in your interest to rid yourself of certain clients that will harm your career and/or you cannot service appropriately. -
Biglaw, Boutique Law Firms, Partner Issues, Small Law FirmsPower Niche Marketing: 6 More Things Not To Do
A few more things that are almost certainly a waste of time in terms of business development (or, at the very least, not the best use of your time). 
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Biglaw, Boutique Law Firms, Partner Issues, Small Law FirmsPower Niche Marketing: 6 Things Not To Do
These business development strategies are almost certainly a waste of time -- or worse.
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Biglaw, Boutique Law Firms, Small Law FirmsPower Niche Marketing: A Great Example Of A Power Niche
If banks can pull off Power Niches in their non-innovative and highly regulated industry, surely you can too. -
Biglaw, Midsize Firms / Regional Firms, Small Law FirmsPower Niche Marketing: The First Power Niche Marketing Lesson
What can lawyers learn from pizza purveyors? Managing partner Bruce Stachenfeld explains. -
Biglaw, Midsize Firms / Regional Firms, Partner Issues, Small Law FirmsPower Niche Marketing: Always Start With Peter Drucker
If you want to be a real thinker in the business or marketing world, you need to read Drucker's work. -
Biglaw, Midsize Firms / Regional Firms, Partner Issues, Small Law FirmsPower Niche Marketing: What Is A Power Niche?
This column has a very simple purpose: to teach marketing to lawyers and other professional service providers.
