Lawyer Advertising

Double Platinum Rapper Shilling For Local Lawyer Now

If the goal of an ad is name recognition, then... well, you'll never NOT remember Mark Jones after you force yourself to watch this ad.

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It may not have the polished glamour of Jamie Casino’s ad pitching legal services where an angel forged a hammer to beat the hell out of Nationwide for #MakeSafeHappen (or something like that), but this ad also ran during the Super Bowl and it’s pretty mind-blowing in its own right. If the goal of an ad is name recognition, then… well, you’ll never NOT remember Mark Jones after you force yourself to watch this ad. Sometimes an ad is so bad it’s good. As I always say, sometimes the best way to make your mark is to leave a scar.

Lawyer Mark Jones wanted the world — or at least Columbus, Georgia — to know his name. So he got rapper Mike Jones to film a commercial with him. This way the whole commercial can revolve around fiddling with the famous Mike Jones catchphrase by saying “Mark Jones. Who?” Get it?

I don’t know how much Mike Jones charges these days, but clearly enough to suck up the production budget.

https://www.youtube.com/watch?v=YEsLNykkg3Q

You may write this off as a low-rent commercial, but I think Mark Jones is fully aware of the brand he’s forging. If you scan his website, this is the stock image he uses to pitch DUI defense.

Not “up glass with keys” or “tumbler with keys and gavel” or any of the other stock images Above the Law employs. No, he’s rocking “booze makes improbably attractive women love you.” That embraces a level of hokey that would make The Ham proud.

Or check out his prior commercial — a melange of Pop Art, Comic Sans, and Tombstone references.

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https://www.youtube.com/watch?v=-0M2wR8v9z8

My only question is how did “Marky J” not get name-checked in an ad starring a rapper?

As for where Mike Jones goes from here, he says he’s completed his new album, Where Is Mike Jones? Frankly, that’s a good question: didn’t he used to be like 350 lbs? Why’s he shilling for a local lawyer when he should be talking about Nutrisystem or HydroxyCut or whatever. That’s where the sweet endorsement deals are. He could be making Marie Osmond money!

Anyway, good luck to Mark Jones in all his endeavors, and we all look forward to the new Mike Jones album to tell us where he’s been. I’m assuming one track is “Defending DUI In The GA (feat. Marky J).”

Earlier: Lawyer’s Epic Super Bowl Ad Starring A Heavy Metal Angel And A Sledgehammer
Nationwide #MakeSafeHappen Campaign Is As Bad As Its Commercial
Las Vegas Lawyers Ham It Up in Terrible Commercial
Las Vegas Firm Serves Up Second Helping of Ham

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