With the holiday season in full swing, ‘tis the season for parties. In today’s Career Center post, the recruiters at Lateral Link provide you with tips on how to work a room and expand your network while mingling with co-workers, family, and friends.
1. First, research the guest list. Come up with a list of people attending the party you want to meet and talking points for each of them.
2. Develop and memorize a short personal introduction (your elevator pitch) containing information on who you are, what you do, and why you are here.
Keep reading for more valuable tips to use this holiday season….
Being a small firm lawyer usually means that you’re not a cog in the wheel of some multi-national corporation while enjoying their stream of business sent to your firm because of someone on another floor. Small firm lawyers either have to blow their brains out on ads featuring their angry mugs (arms crossed in aggressive, “fight-for-you” anger), direct mail, or the art and science of talking to people and developing relationships, otherwise known as networking.
In this arena, there are two types of lawyers: Those that “don’t do networking,” and those that do it because it is required to establish a word of mouth practice. I know you think there’s a third — those that love networking, but those lawyers are to be avoided at all costs. Lawyers that love going out after work and eating bar food, drinking low-level vodka, and asking “so, where’s your office,” are rejects. Ignore them. They just want to give you their business card the minute they lay eyes on you and tell you to “call (me) whenever you have a (usually PI or real estate) matter.”
For those that want the word of mouth practice, and the reputation in the community as a go-to person (assuming you are a competent lawyer, and these days, that’s a big assumption), here are some things to consider….
My firm, like so many, has decided not to purchase and send holiday cards for our clients, instead relying on those stupid ecards. Ostensibly this is part of our “Going Green” initiative. More likely it puts more green in the partners’ pockets. Whatever.
I’d like to send actual paper cards to some of my clients and contacts. These are people who are not social friends, but with whom I have a business relationship, or would like to maintain professional contact. My questions:
1. Should I send them my regular family holiday card (photo of me with the wife & kids and a holiday greeting)? Most of the people to whom I would send this have never met my wife or kids, and in many cases probably don’t know they even exist.
2. If not, should I get a generic card or a customized card with my name on the card? what about other info (firm name, phone, email, etc.)?
3. Should I include a business card with my holiday card?
4. Should I forget the whole thing and just send ecards? or nothing at all?
Dear Bah Humbug,
These detailed questions require a very organized response. Let’s break down each option you’ve laid out…
We’ve written before about clever and mortifying business cards for lawyers. But everyone would agree that business cards are essential for practicing attorneys.
What about for attorneys-to-be, i.e., law students? A reader asks:
Emails have been gone around NYU and Columbia law schools recently about business cards. More specifically, about me needing to buy school business cards. Is this normal? Do 1Ls and 2Ls actually need business cards that read “Columbia Law J.D. Candidate 2012?”
Consensus seems to be that they’re incredibly douchey and pretentious, but is it actually helpful for networking events and EIP/OCI? I know a few students have them…. but is this something to which I should give serious consideration? Is this the norm among law schools and I’m just ignorant? Or is this just some more junk advice from career services?
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past six years. You can reach them by email: [email protected].
Since late last year, things have been booming in Hong Kong / China in cap markets, especially Hong Kong IPOs. M&A deal flow has recently been getting a bit stronger as well. Although one can’t predict such things with any certainty, all signs are pointing to a banner entire 2014 for the top end US corporate and cap markets practices in Hong Kong / China. This is not really new news, as its been the feeling most in the market have had for a few months now and things continue to look good.
The head of our Asia practice, Evan Jowers, has been in Hong Kong for about 10 days a month (with trips every other month to both Shanghai and Bejing) for the past 7 months (Robert Kinney and Evan Jowers will be in Hong Kong again March 15 to 23), and spending most of his time there meeting with senior US hiring partners at just about all the major US and UK firms there, as well as prospective candidates at all associate levels and partner levels, and when in the US, Evan works Asia hours and is regularly on the phone with such persons, as our the other members of our Asia team. Our Yuliya Vinokurova is in Hong Kong every other month and Robert is there about 5 times a year as well. While we have a solid Asia team of recruiters, Evan Jowers will spend at least some time with all of our candidates for Asia position. We have had long standing relationships, and good friendships in some cases, with hiring partners and other senior US partners in Asia for 8 years now.
Are you challenged by the costs and logistics of maintaining your office, distracting you from the practice of law?
Many small firms are successfully moving part—or even all—of their practice to a virtual setting. This even includes multi-jurisdictional practice spanning several states and practice areas, although solo and small partnerships are still the largest adopters of virtual law.
Can you do the same? The new article Mobile in Practice, Virtual by Design from author Jared Correia, Esq., explores how mobile technology bring real-life benefits to a small law firm. Read this new article—the next in Thomson Reuters’ Independent Thinking series for small firms—to explore how a mobile practice:
Everyone is talking about the importance of Social Media in Corporate America. But it is relatively safe to say that most law firms and lawyers are slightly behind the social curve. Most lawyers, at minimum, use LinkedIn, for networking. Some even use Twitter for pushing out short, pithy content, while many have Blogs, where they write their little hearts out. The adage “it is better to give than to receive” is not always true though in the world of Social. In the Social World – it is best to listen, give back and engage.
Social Media is a communications tool that can deeply educate you about the needs and wants of your clients and prospects when used in conjunction social media monitoring and sharing tools.
Take this quick quiz and see if you know how to use Social to help you engage more with your clients or to better service the ones you have.