Today is a sad day for businesses established by lawyer-entrepreneurs. First we learned that David J. Stern, the South Texas Law grad who went on to become “Florida’s Foreclosure King,” will be relinquishing his crown and closing his once-thriving practice. And now we hear that Lev Ekster, the New York Law School alum who founded a popular mobile-cupcake business called Cupcake Stop, has decided to call it quits.
Longtime readers of Above the Law will recall Ekster and his business selling cupcakes out of a truck that roved around Manhattan. We first wrote about him in May 2009, when we were charmed by the NYLS grad’s creative response to being unable to obtain a law firm job. Spring 2009 wasn’t the best time to be looking for a Biglaw gig, as you might remember.
A few days after our first post, we got to taste Ekster’s cupcakes (and interview him). The cupcakes were delicious (not as amazing as my cousin’s, but pretty darn good).
In the months that followed, Ekster’s cupcake truck picked up momentum, literally and figuratively. On Twitter, @CupcakeStop acquired almost 16,000 followers.
And then today it all came to a screeching halt. What happened?
Today, the proprietor of Cupcake Stop, Lev Ekster, stopped by our office with his delicious wares. Yumyumyumyumyum.
Ed. note: For the record, I really hate donuts. I don’t even particularly like sweets. I owe my girlish figure to (1) things that can be wrapped in bacon and (2) a zero tolerance policy when it comes to exercise.
The most important part of the visit was the excellent food. Lev brought over his three best-selling creations: cookie dough, Oreo cookies ‘n cream, and red velvet. I’d never had a cookie dough cupcake, but its gustatory greatness cannot be denied.
Lat preferred the cookies and cream flavor, while Kash opted to continue looking beautiful.
After we finished stuffing our faces, we sat down to talk with Mr. Ekster. Our notes from the interview, plus pictures of the cupcake-y goodness, after the jump.
When students at New York Law School can’t find work, sometimes they resort to tearing the clothes off of 1Ls. So we applaud Lev Ekster, an NYLS alumnus, for his non-violent approach to the economic crisis:
Recent law school grad Lev Ekster is going from court to cupcakes. When the New York Law School student realized he wouldn’t land a law firm job this year, he turned to entrepreneurship. Inspiration struck after a disappointing trip to Magnolia Bakery, where he waited in an excruciatingly long line for what he deemed a “dry and tasteless” cupcake. “The experience reminded me of my parents’ stories of waiting in line for bread,” says the native Ukrainian.
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past seven years. You can reach them by email: firstname.lastname@example.org.
Please note that Evan Jowers and Robert Kinney are still in Hong Kong and will stay FOR THE REMAINDER OF THIS WEEK. We still have a handful of available slots for meetings with our Asia Chronicles fans. If we have not been in touch lately, reach out and let us know when we could meet! There is no need for an agenda at all. Most of our in-person meetings on these trips are with folks who understand that improving a legal practice through lateral hiring is an information-driven process that takes time to handle correctly.
Regarding trends in lateral US associate hiring in Hong Kong, we of course keep much of what we know off of this blog. Based on placement revenue, though, Kinney is having one of our most successful years ever in Asia. We are helping a number of our law firm clients with M&A, fund formation, cap markets, project finance, FCPA and disputes openings. These are very specific needs in many cases, so a conversation with us before jumping in may be helpful. As always, we like to be sure to get the maximum number of interviews per submission, using a well-informed, highly targeted, and selective approach, taking into account short, medium and long-term career aims.
Making a well informed decision during a job search is easier said than done – the information we provide comes from 10 years of being the market leader in US attorney placements at the top tier firms in Asia. There is no substitute for having known a hiring partner since he/she was an associate or for having helped a partner grow his or her practice from zip to zooming, and this is happily where we stand today – with years of background information on just about every relevant person in all the markets we serve, and most especially in Hong Kong/China/Greater Asia. So get in touch and get a download from us this week if we can fit it in, or soon in any case!
The legal industry is being disrupted at every level by technological advances. While legal tech entrepreneurs and innovators are racing to create a more efficient and productive future, there is widespread indifference on the part of attorneys toward these emerging technologies.
When the LexisNexis Cloud Technology Survey results were reported earlier this year, it showed that attorneys were starting to peer less skeptically into the future, and slowly but surely leaning more toward all the benefits the law cloud has to offer.
Because let’s face it, plenty of attorneys are perhaps a bit too comfortable with their “system” of practice management, which may or may not include neon highlighters, sticky notes, dog-eared file folders, and a word processing program that was last updated when the term “raise the roof” was still de rigueur.