If you walk into a Costco, buy a diamond ring, and think you are getting a “Tiffany” ring, you are an idiot and I have no sympathy for you. You deserve what you get and should probably practice breathing through your nose before going out in polite company.
But, luckily, Tiffany wants to stop you from being so easily fooled. Not because they care about you, per se. But because the thought that even one person thinks that Tiffany is selling rings through Costco is horrifying to them. It’s like asking a Penn student if they make it to football games in Happy Valley.
As we mentioned in Morning Docket, Tiffany filed a lawsuit against Costco to protect their brand….