Inside Straight: Must You Specialize To Market Yourself?
Specialization isn't an absolute requirement for business development, according to in-house columnist Mark Herrmann. But in certain situations, it can help -- a lot.
Specialization isn't an absolute requirement for business development, according to in-house columnist Mark Herrmann. But in certain situations, it can help -- a lot.
There’s been a lot written about niche practices, but Brian Tannebaum will tell you the truth about the danger and pleasure of having one.
Explore the mindset, cultural shifts, and training strategies that define the AI‑savvy lawyer, revealing why human judgment, standardized competence, and integrated learning—not technology alone—will shape the future of the profession.
The future looks bright for small law firms and their partners. But what about small-firm associates?
One lawyer offers to represent you for $1000 an hour. Another lawyer offers to represent you for $400 an hour. Who’s more expensive? The correct answer is: You don’t know....
Tom Wallerstein's firm, like most firms in California, has a series of Rutter guides on its shelves. And even though he runs a virtually paperless office, he still loves his printed Rutter guides. Wallerstein even has a joke about Rutter. Whenever a colleague questions his ability to solve a particular issue, he jokes, “I’m sure there’s a Rutter Guide for that.” The joke has a serious point, namely, that the basics of most practice areas can always be learned. And if it’s easy enough to learn a practice area, why shouldn’t a lawyer forming a small firm become a true generalist; handling everything from family law, wills and trusts, civil, criminal, and essentially whatever walks in the door?