Yesterday we wrote about Gina Rubel’s suggestion in the Legal Intelligencer that law firms namechecking multiple founding partners drop a few for shorter, easier, and more memorable names. ATL readers who voted in our poll were split down the middle on whether bigger is better. Over 800 votes were cast: 52% said they like a short firm… name and 48% said they prefer it long.
A Davis Polk & Wardwell spokesperson ATL commenter pointed out that the firm recently trimmed its name (in connection with its hottie-friendly website revamp):
DavisPolk has just changed its name for marketing purposes and has dropped Wardwell out – mention of DPW should have been made in this article. I am disappointed.
In yesterday’s post, we took the shortening advice a step further and suggested firms cut their names down to a couple of syllables, like Morrison & Foerster’s embracing the name MoFo. We recommended a few other (humorous) possibilities: ClearGo, SuCro, CoBu, WilCo, etc. As sometimes happens usual, ATL readers impressed us and made us chuckle with some of their responses. We’ve culled the over 100 comments for the best suggestions; here are our top ten favorites:
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10. Haynes & Boone = HayBoo
9. Fulbright & Jaworski = FulJaw
8. Sullivan & Cromwell should change its name to “Sully”. It would make it sound more “heroic”.
7. King & Spalding = KingS
6. Willkie Farr & Gallagher = WILF
Here are the top five:
5. Baker Hostetler = BakeHos
4. Dewey & LeBoeuf = DewB
3. Wachtell, Lipton, Rosen & Katz. = WaLip
2. Goodwin Procter = GoodPro
1. Jones Day = Joda. “Solve your legal problems we will.”
If you came up with Joda, send us an e-mail confirming your IP address. Hook you up with an ATL t-shirt we will.
Earlier: When It Comes to Law Firm Names, Does Size Matter?