Conferences / Symposia

The Social Side Of Legal Marketing

It's hard out there for a... business developer. You've got to be on your grind to make it rain.

By Kathryn Rubino on April 12, 2016

twitter birdThere is a whole world of legal marketing and business development out there that most lawyers don’t even know exists. I certainly didn’t understand the sheer magnitude of the professionals, many without legal training themselves, who support law firm life. But here I am at the annual conference of the Legal Marketing Association (LMA), and the amount of knowledge and expertise here is amazing.

This is a group of people who focus on marketing, so of course there is a social media presence. Here are the best tweets from day 1 of the conference, which will give you a sense of the current state of legal marketing and business development as well as where the industry is heading.

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By Charles River Associates (CRA)

It is a dynamic environment that is rapidly changing.

That environment calls for flexible chief marketing officers, above all other qualities.

Firms have to be focused on business development, that’s a given. But a surprisingly small amount of them count alternative service providers — the kinds of companies that want to disrupt the legal industry — as a real threat to firms.

With all of the technological advances in the marketing and business development space, you’d think everyone would use tech tools… but they don’t. Despite the allure of saving time, lots of professionals don’t use the technology available to them, largely because it is woefully out of date.

It’s hard out there for a… business developer. You’ve got to be on your grind to make it rain.

Move forward or fall behind, it may be harsh but that’s life.

Speaking of things that need to be killed.

A useful reminder that your website and PR materials have to be on point at all times.

And of course, there is fun to be had. We are in Austin, Texas y’all, so keeping it weird and drinking quality brews is on the agenda.

The fun obviously includes Donald Trump-inspired swag — 100% better than the real deal.

And it wouldn’t be a conversation about marketing and public relations without a reminder that if you mess up, ATL will be there waiting.

2016 LMA Annual Conference [Legal Marketing Association]