Competing With Biglaw
This is the greatest time ever to be small.
At the Clio Cloud Conference, there’s a lot of talk about how small firms and solo practitioners can use technology to better their practices. But arguably the biggest challenge facing smalls is getting clients in the door — more importantly “getting paying clients in the door.” And sometimes that means stealing clients from Biglaw.
It may seem odd to get advice on succeeding as “the little guy/gal” from Bloomberg, but once you strip away the name, Bloomberg Law really did begin as a small startup trying to capture market share from long-established industry leaders.
Melanie Heller, Vice-President and General Manager of Bloomberg Law, addressed the conference on the opportunities small firms and solos have right now to close the gap on Biglaw with technology’s help. I sat down with Melanie after her speech and discussed this central theme, what’s next for Bloomberg Law, and the Brangelina divorce.
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