Becoming Different
What Carrie Goldberg (and Hakeem Olajuwon) can teach lawyers about vertical positioning.
Imagine a space alien choosing a box of cereal from an array of dizzying options. If you do that, you’ll have a pretty good idea of what it’s like for most legal consumers to hire a lawyer. They don’t see anything different.
In this episode, we explore what it means to be different and how you can use positioning and personality to really stand out.
Make sure you take advantage of the show’s Q&A feature. You can ask Mike questions about the latest episode and he’ll answer at the end of the next episode. Just submit your question in the form at the bottom of this post.
Episode Resources
Nobody’s Victim: Fighting Psychos, Stalkers, Pervs, and Trolls
Different: Escaping the Competitive Herd
