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It is hard to make a name for yourself. And as a first-year associate working in a field that just got out of using Ye Olde English, it has to be a challenge to prove your worth as an individual and not as some man or woman in a grey flannel suit. How do you go about making a name for yourself? Is it really as easy as just crossing your Is and dotting your Ts (maybe this is why I’m not in Biglaw)?
And it looks like it’s a problem for established lawyers as well. David Ward asks and tries to answer the question on behalf of more seasoned esquires, suggesting that they hire a creative team or do the 2021 equivalent of eating a bug or two to lure in clientele.
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What would you suggest to the young and less-young attorneys trying to stick out in the market? Bigger names tend to bring in bigger checks, so it makes sense to talk about the importance of marketing and building reputation in an ongoing conversation about money management.
Share your two cents, maybe even a business card, at [email protected] if you have any advice for those willing to listen. Please put “Legal Pizazz” in the subject so its easier for me to find. Tell me what you do, where you work, and how you’ve (sucessfully?) stood out from the pack to say “I’m Different.” All information will be confidential unless you request otherwise. Let’s figure it out together.
What Can You Do To Differentiate Yourself? [LexBlog]
The Man In The Grey Flannel Suit [IMDb]
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Chris Williams became a social media manager and assistant editor for Above the Law in June 2021. Prior to joining the staff, he moonlighted as a minor Memelord™ in the Facebook group Law School Memes for Edgy T14s. Before that, he wrote columns for an online magazine named The Muse Collaborative under the pen name Knehmo. He endured the great state of Missouri long enough to graduate from Washington University in St. Louis School of Law. He is a former boatbuilder who cannot swim, a published author on critical race theory, philosophy, and humor, and has a love for cycling that occasionally annoys his peers. You can reach him by email at [email protected].