There’s a lot of talk in the legal tech universe about “supporting” or “empowering” a lawyer’s practice. Which makes sense because that’s what tools have always done. Like those cave paintings where they talked about the synergy their clubs provided to take hunting to the next level for you and your team. But something struck me about the rhetoric Relativity uses to describe some of its latest product launches, and it feels like a significant leap.
In addition to announcing its generative AI product aiR, Relativity unveiled PI Detect and Data Breach Response, two tools aimed at dealing with personal information problems. These products evolved from Text IQ for Personal Information and Text IQ for Data Breach, though the company says this is much more than a simple rebrand, with both products receiving extensive overhauls.
PI Detect takes over 120 pre-trained AI detectors across multiple languages and identifies potential PI in the data for redaction while Data Breach Response helps entities dealing with data breaches figure out the extent of the problem and identify who they need to notify.
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But when talking about the data breach work, Chief Product Officer Chris Brown described the product as something attorneys can build a practice around. And that clicked with me as a subtle, but significant shift in wording. As in, this isn’t a product for data breach lawyers as much as an easy-to-use solution enabling attorneys to become data breach lawyers.
It’s a philosophical leap that could become more common in the coming years as AI continues to improve. Smarter algorithms can make it easier for lawyers to parachute into new niches and vendors with vision can start crafting more products like these turning today’s run-of-the-mill civil litigator into a data privacy practitioner.
Everyone in this space talks about offering products that help lawyers “do their jobs better” but now we’re getting into helping lawyers “do more jobs.”
And more to the point “collect more fees.”
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Joe Patrice is a senior editor at Above the Law and co-host of Thinking Like A Lawyer. Feel free to email any tips, questions, or comments. Follow him on Twitter if you’re interested in law, politics, and a healthy dose of college sports news. Joe also serves as a Managing Director at RPN Executive Search.