Small Law Firms, Technology

How Law Firms Can Leverage Video Content To Drive Business

How one lawyer built a video marketing campaign that really rocks.

By JARED CORREIA  
on

Set at home equipped for influencer such as ring of light, reflex camera and a led panel

Short-form video content is becoming a must for law firm owners who focus on content marketing. 

Considering the fleeting attention spans of modern (legal) consumers, one of the best ways to get your message across — and to gain the trust of potential clients — is to thrust your speaking image upon the screen and let them get to know your most authentic self. 

Of course, this is a challenge for lots of lawyers, who are a bit shy about putting themselves out there like that. So how do you overcome it?

To find out, we brought Sarah Parker, of Hope Immigration Law, onto the Non-Eventcast podcast, to talk about how she built a video marketing campaign that really rocks.

Sarah kicked things off by listing her favorite coffee shops in and around Boston & Cambridge, in case you need a shot of caffeine, and happen to be in the area . . . (1:31). 

After that, Sarah discussed how she started her firm straight out of law school (4:03) and why she decided to focus on immigration law (5:57). Next, Sarah talked about why she’s focused on social media marketing (7:14) and how she began to create authentic videos about her life and work (8:44), including how she dips her toe into non-legal subject matter to better engage her audience (13:25). 

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Sarah also discussed how she chose the social media platforms she uses (10:55), and how and when she repurposes content (9:35).  Sarah then laid out her process for how she creates videos, including logistics and tech (14:17), including how she draws inspiration from popular creators (16:51). 

Finally, Sarah covered how she launched her marketing platform (18:52), and selected her brand name (21:16).

If you were hoping to learn something about video marketing in a law firm environment, we’ve built your checklist. 

So, give a listen to this episode of the Non-Eventcast podcast to make your social media presence, a whole lot more eventful.

Feel free to also check out our CRM Buyers Guide at the Non-Event for more on the latest resources to grow your business. (The Non-Event is supported by vendor sponsorships.)

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Jared Correia, a consultant and legal technology expert, is the host of the Non-Eventcast, the featured podcast of the Above the Law Non-Event for Tech-Perplexed Lawyers. 

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