Jared Correia, a consultant and legal technology expert, is the host of the Non-Eventcast, the featured podcast of the Above the Law Non-Event for Tech-Perplexed Lawyers.
“Web presence” is something of a loaded term, and it can mean a lot of different things to a lot of different people.
But one thing’s for sure: no matter your final approach, as an entrepreneurial lawyer, you need to be thinking about how consumers and referral sources access and perceive your online profile.
So what does a viable strategy for a small law firm look like?
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We brought Melissa Levine-Piro, founder of Hera Law Group, onto the Non-Eventcast podcast, to find out.
The conversation starts with Melissa discussing what it was like to start a firm, as a nearly brand-new attorney, while working alongside her husband — also a lawyer (7:30, 9:50).
Melissa then discussed how she moved into a management role within the business (13:40) with the addition of a supervising attorney to her firm (17:30) — which allowed her the time to rebrand her law firm with a trade name (15:05).
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Next, Melissa covered how the firm focuses on social media platforms to market online (24:30, 21:40) — including TikTok (19:20).
Melissa also discussed how she deploys community marketing efforts to supplement her firm’s web presence (28:10, 30:00).
Melissa was also brave enough to step into the breach, and addressed how the firm markets effectively while coloring within the lines of lawyer ethics rules (37:45).
Melissa ended up by talking over how her law firm uses software and hardware to support the lawyers’ marketing and productivity efforts (41:00, 35:00).
If your web presence is sort of . . . absent — get yourself together by listening to this episode of the Non-Eventcast podcast.