Jared Correia, a consultant and legal technology expert, is the host of the Non-Eventcast, the featured podcast of the Above the Law Non-Event for Tech-Perplexed Lawyers.
How To Build Your Law Firm’s Online Profile
If your web presence is sort of . . . absent — get yourself together by listening to this episode of the Non-Eventcast podcast.
“Web presence” is something of a loaded term, and it can mean a lot of different things to a lot of different people.
But one thing’s for sure: no matter your final approach, as an entrepreneurial lawyer, you need to be thinking about how consumers and referral sources access and perceive your online profile.
So what does a viable strategy for a small law firm look like?
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AI Presents Both Opportunities And Risks For Lawyers. Are You Prepared?
Get up to speed on AI’s rapid growth, risks, and potential — and take your knowledge of artificial intelligence to the next level.
We brought Melissa Levine-Piro, founder of Hera Law Group, onto the Non-Eventcast podcast, to find out.
The conversation starts with Melissa discussing what it was like to start a firm, as a nearly brand-new attorney, while working alongside her husband — also a lawyer (7:30, 9:50).
Melissa then discussed how she moved into a management role within the business (13:40) with the addition of a supervising attorney to her firm (17:30) — which allowed her the time to rebrand her law firm with a trade name (15:05).
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Law Firm Business Development Is More Than Relationship Building
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Generative AI at Work: Boosting e-Discovery Efficiency for Corporate Legal Teams
While generative AI may feel like a hot new topic, the legal industry is no stranger to leveraging artificial intelligence.
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Curbing Client And Talent Loss With Productivity Tech
Law firms must leverage technology to curb client attrition and talent loss, enhancing efficiency and aligning with evolving expectations for lasting success.
Next, Melissa covered how the firm focuses on social media platforms to market online (24:30, 21:40) — including TikTok (19:20).
Melissa also discussed how she deploys community marketing efforts to supplement her firm’s web presence (28:10, 30:00).
Melissa was also brave enough to step into the breach, and addressed how the firm markets effectively while coloring within the lines of lawyer ethics rules (37:45).
Melissa ended up by talking over how her law firm uses software and hardware to support the lawyers’ marketing and productivity efforts (41:00, 35:00).
If your web presence is sort of . . . absent — get yourself together by listening to this episode of the Non-Eventcast podcast.
Sponsored
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AI Presents Both Opportunities And Risks For Lawyers. Are You Prepared?
Get up to speed on AI’s rapid growth, risks, and potential — and take your knowledge of artificial intelligence to the next level.
Sponsored
Curbing Client And Talent Loss With Productivity Tech
Law firms must leverage technology to curb client attrition and talent loss, enhancing efficiency and aligning with evolving expectations for lasting success.
