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(Photo by Cole Burston/Getty Images)
Kendrick Lamar. Universal Music Group. Drake. His defamation lawsuit has some big names, big accusations, and big money in the balance. With things this heavy, it may help to take a moment to step back and appreciate all of the posturing going on. For that, let’s take a quick aside.
You ever see kids play fight until it becomes an actual fight because a crowd shows up? One kid eggs on that he can punch harder than his friend. His friend defends his honor and tells the challenger to squabble up. They go at it for a bit with light jabs. The kid who started it yells out “That’s all you got?!” and laughs with the crowd. The other kid lands a haymaker — first kid runs off and grabs an adult. Or, put differently:
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Drake on “Taylor Made Freestyle”:
“I know you in that NY apartment struggling right now on that notepad doing lyrical gymnastics…my boy you better have a quintuple entendre on that shit… some shit I don’t even understand… we waiting on you.”
After Drake heard “Not Like Us” pic.twitter.com/sCzbtcr3PD
— CloudkingXx (@cloudkingxx) December 13, 2024
Back to the grownups playing. Kendrick Lamar’s number of tweets during and after the beef was only 5-6 above Pauline Newman’s:
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Kendrick Lamar with the greatest run of five tweets in the history of Twitter. pic.twitter.com/EmYTtTpddi
— Mike Beauvais (@MikeBeauvais) November 22, 2024
Links to finished songs and that’s it. Drake’s twitter fingers on the other hand were full blown events filled with surprise snippets of songs, some fake, inside jokes, and threats to drop the one track that would end the entire thing jokingly referred to as the “Red Button”:
Drake says he’s “not even close” to pushing the “red button” 👀 pic.twitter.com/Z7suCrapZl
— Kurrco (@Kurrco) April 14, 2024
Drake via his IG story
The red button still has not been pressed 😂 pic.twitter.com/CsYlBG69cj
— ALMIGHTEE. (@realalmightee) May 4, 2024
Clear provocation, but it goes further: Drake went out of his way to tell Kai Cenat — one of the most popular streamers in the world — to stay online so that his track Family Matters could get extra coverage. Now that the rap battle didn’t go Drake’s way, Cenat’s now being named in the defamation lawsuit:
Drake texted Kai Cenat during the beef to tell him to “Stay on stream” to react to his diss to Kendrick Lamar
Now he includes Kai Cenat in Federal Documents complaining about Kai reacting to a diss record.
I can’t make this up. He only wanted them to react to his not Kendrick’s pic.twitter.com/PRGxrSf7W9
— Whooping feet (@WhoopingFeet) January 15, 2025
And he’s not just stopping there. Several huge streamers are caught up in the blowback:
Drake's new lawsuit alleges that UMG allowed content creators such as Kai Cenat, NoLifeShaq, RDC Gaming, Zias and CartierFamily to monetize reaction videos to “Not Like Us” without enforcing copyright claims. pic.twitter.com/ZXcDqcJ2c9
— XXL Magazine (@XXL) January 16, 2025
Being mad at UMG for not enforcing copyright claims after Drake wanted them to post reaction videos to Family Matters to help his numbers is the adult version of being mad at the teacher for not stopping the fight you started. One of the interesting this about this particular rap beef is that some of the tracks dropped within minutes of each other. That’s why RDC are wearing the same clothes in this video when they reacted to Family Matters by Drake and Meet The Grahams by Kendrick Lamar: Both songs functionally got the same amount of coverage:
This is what happens when you egg on Pulitzer Prize winners in a word fight and fail to factor in the crowd you created. Best of luck to whatever is left of Drake’s career after this suit. Even if he wins the suit, the RDC skits that will make fun of him running to the courts over prose will be legendary.
Chris Williams became a social media manager and assistant editor for Above the Law in June 2021. Prior to joining the staff, he moonlighted as a minor Memelord™ in the Facebook group Law School Memes for Edgy T14s. He endured Missouri long enough to graduate from Washington University in St. Louis School of Law. He is a former boatbuilder who cannot swim, a published author on critical race theory, philosophy, and humor, and has a love for cycling that occasionally annoys his peers. You can reach him by email at [email protected] and by tweet at @WritesForRent.