Deborah Farone

Business Development In Unprecedented Times: Trends And Tips

A year into the pandemic, trends in legal marketing have become clear. Is your law firm keeping up?

Best Practices In Law Firm Business Development And Marketing

It’s more important than ever for lawyers -- and not just partners, but counsel and associates as well -- to understand and excel at business development and marketing.

Best Practices In Law Firm Business Development And Marketing: An Interview With Deborah Farone

Deborah Farone, former chief marketing officer at Cravath and Debevoise, offers insight into Biglaw business development.

Non-Sequiturs: 04.01.18

* Should a robot run the Federal Reserve? Passive monetary policy has its virtues, according to law professor Max Raskin. [Wall Street Journal] * Which methods of statutory interpretation are most popular the Supreme Court these days? Adam Feldman breaks it down. [Empirical SCOTUS] * Recalling judges just because we don’t like their decisions? Joel Cohen has some serious concerns. [The Hill] * New at business development and seeking to grow your business? Deborah Farone, former chief marketing officer at Cravath and Debevoise, offers these insights. [The Current] * "What Happens When the Government Lies About You in Court? Spoiler alert: Absolutely nothing." [Weekly Standard] * Prosecutorial perk: a free gym membership? Maybe if you work for South Carolina prosecutor Dan Johnson. [The State] * Quite possibly the largest list of DWI facts on the planet. [Versus Texas] * Saira Rao, former Cleary Gottlieb associate and author of the clerkship novel Chambermaid (affiliate link), is running for Congress -- and coming to New York this month, for an event with actress Jill Kargman of Odd Mom Out. [Saira for Congress]

Biglaw Business Development: 5 Insights From Chief Marketing Officers

Some practical advice on generating new clients and new business, from top CMOs.

Morning Docket: 09.08.17

* The Ninth Circuit, President Donald Trump's judicial archnemesis, affirms Judge Derrick Watson's (modified) preliminary injunction against the "grandma ban." [How Appealing] * Donald Trump Jr. opens up to the Senate Judiciary Committee about that infamous June 2016 meeting with a Russian lawyer. [New York Times] * Consolidation continues in the legal-services world: Counsel On Call acquires e-discovery company DSicovery LLC (DSi). [ABA Journal] * The Trump administration sides with the anti-gay-marriage baker in the Masterpiece Cakeshop case that will be decided this coming Term by SCOTUS. [How Appealing] * ICYMI: Deborah Farone -- Cravath's chief marketing director for the past 14 years, and the "gold standard" in legal marketing -- is leaving Cravath to start her own consulting firm and to write a book on law firm marketing (to be published next year by the Practising Law Institute). [Law.com] * Cooley raids Wilson Sonsini for talent for the second time in three months, this time hiring emerging growth specialists Jon Avina, Calise Cheng, and Rachel Proffitt. [Big Law Business] * Legal research startup Casetext -- led by CEO Jake Heller, COO Laura Safdie, and VP Pablo Arredondo -- continues on its upward trajectory. [ABA Journal]