Cyberlaw, Goldman Sachs, Pornography, Ridiculousness, Sex

Because $7 Million a Year Isn’t Enough for Them

goldmansex goldman sex goldmensex goldman sachs.JPGPartners at top investment bank Goldman Sachs take home an average of $7 million a year. But not content with that, they’ve decided to chase after a small businessman, who’s just trying to make an honest living.
From the WSJ Law Blog:

[Goldman Sachs is involved in an] ongoing battle with Goldman Advertisement BV, a Netherlands-based adult-entertainment directory…. Goldman argued [in a National Arbitration Forum proceeding] that would cause confusion and contained links to objectionable “adult” material. The NAF agreed with the investment bank, and is no more.

Say it ain’t so! Who would confuse the world’s leading investment bank with a porn providers’ directory? (Our big brother blog, which covered this story back in July, agrees.)
“Goldman” is a last name that strikes us as pretty generic, and “sex” is, well, sex. GS’s position strikes us as weak, whether viewed from a cybersquatting or trademark law perspective. And there’s more:

Rob Muller, the owner of, tells the Law Blog in an email that the name has nothing to do with the investment bank; instead, it came from his nickname “Goldman,” which his friends gave him because they “thought I was always lucky in my life.”…

After the NAF ruling, Muller pressed his luck and continued to use another domain name it owned — (emphasis added). Last week, according to Muller, he received a fax from the NAF informing him that Goldman Sachs had started a new proceeding against his company.

Frivolous litigation arbitration. Why can’t the banking behemoth just laugh it off, and let poor Rob Muller go on his merry way? Consider this:

“Goldmansex was in a completely different business than GS, with no chance of confusion, we were not referring to Goldman Sachs on our website, the site had a complete different look and feel and we own a valid trademark in the domain name,” says Muller. “The only similarity between Goldman Sachs and Goldmensex is the verbal equivalence.” He adds: “Furthermore Goldmensex is not a porn site; it is an advertisement portal for adult entertainers offering information very similar to information offered by Google and Yellow Pages.”

And the verbal equivalence isn’t even that great. “Goldman Sachs” sounds like “Goldman Sex” only if you pronounce it with a really heavy Russian accent.
This is so wrong. Rob Muller needs your help, ATL readers. Anyone looking for a good pro bono [sic] project?
After Taking Down Goldmansex, Goldman Takes On Goldmensex [WSJ Law Blog]
There Is No Sex in Goldman Sachs [DealBreaker]

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