We often compare law firm mergers to weddings. And other folks do, too.
So if law firm mergers are marriages, how do they get consummated? Enough about the wedding; what about the honeymoon?
One ATL reader had some thoughts on the matter:
Sorry to continue to batter you with sexual innuendo, but Law.com — which told us yesterday that “size does matter” — is at it again.
This time they’re talking about the Dewey Ballantine / Orrick Herrington & Sutcliffe merger. Zusha Elinson’s article starts off as follows:
“Maybe you’ve heard about The Big ‘O’ — the green one that’s as dear to Orrick, Herrington & Sutcliffe as the swoosh is to Nike.”
“The Big O” — for Orrick. Not to be confused, notes our correspondent, with “that special place between a first date and a shotgun wedding.”
(A double entendre in the lede — how risqué! If you’re still not getting it, click here, third item down.)
Apparently Orrick decided it would let Dewey Ballantine have the right side of the bed — err, firm name — as long as Orrick got to gloat about its big “O.” Voila, Dewey Orrick is born, with Orrick’s big green “O” as the logo of their love.
Here’s where Law.com goes a little overboard — and by overboard, I mean “How can we turn the most innocuous sentence into proclamations of much glorious sexytime”:
“Orrick put a lot of time and energy — and symbolism — into that simple circle.”
“Because the O is analogous to circle, it’s a continuum that has all kinds of evocative power,” said Norm Rubenstein, who was Orrick’s chief marketing officer when the mark was designed. “It also suggests the globe, which signifies the firm’s global reach.”
I may be mistaken about what Norm means by “the firm’s global reach,” but I’m sure that when combined with “a lot of time and energy,” it has “evocative power.”
Well! And finally, for filing under “too much information,” our reader adds:
For the record, if Law.com really wants to know, I have indeed heard of the big “O.” Unfortunately for my wife, she has not. Thank God for iron-clad prenuptial agreements.
We feel badly for the poor wife of this reader. She doesn’t know what she’s missing!
The Power of a Logo [The Recorder via Law.com]
Big O [Wikipedia]
Earlier: At Least They’re Not Merging With Cheetham & Howe