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Why Do Lawyers Love Facebook So Much?

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That’s the question we tackle in our latest column for the New York Observer. Here’s an excerpt:

Among associates at large law firms, Facebook passed the tipping point sometime over the summer. Since the site opened to the public last year, adults everywhere have been joining—there are 40 million people already on Facebook, and about a million more every week. But lawyers seem to be particularly enamored of it (as is Microsoft, which is reportedly considering an investment that would value Facebook at as much as $10 billion).

It’s an expensive love affair…. Next year, the AmLaw 200 law firms are expected to hire 10,000 new associates. Let’s estimate, conservatively, that half of them spend one billable hour a week on Facebook. If we assume (again conservatively) an average hourly billing rate of $200, that comes to about $50 million a year in lost billable hours—and partner profits. Fifty million bucks will buy you a lot of Hermès ties.

You can read the rest of the piece by clicking here.
From Bluebook to Facebook: Social Site Seduces Firmland [New York Observer]

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